The MarTech Digest
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SAP America Acquires CallidusCloud For $2.4 Billion - demandgenreport.com

SAP America Acquires CallidusCloud For $2.4 Billion - demandgenreport.com | The MarTech Digest | Scoop.it
SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximatel
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The three trends driving marketing analytics in 2018 - econsultancy.com

The three trends driving marketing analytics in 2018 - econsultancy.com | The MarTech Digest | Scoop.it
In this era of data-driven everything, the need for high-quality marketing analytics has never been greater.
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4 Ways Marketing Automation Technology Will Continue to Evolve in 2018 - skyword.com

4 Ways Marketing Automation Technology Will Continue to Evolve in 2018 - skyword.com | The MarTech Digest | Scoop.it
As marketing automation technology continues to be applied to new activities in 2018, it will boost productivity for marketers.
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Industry Insight: How GDPR Will Impact the Marketing Landscape | PCMag.com - pcmag.com

Industry Insight: How GDPR Will Impact the Marketing Landscape | PCMag.com - pcmag.com | The MarTech Digest | Scoop.it
We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.
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What You Need to Start Doing Now to Be Ready for GDPR – Adweek - adweek.com

What You Need to Start Doing Now to Be Ready for GDPR – Adweek - adweek.com | The MarTech Digest | Scoop.it
Looming EU regulation has the potential to kill the digital marketing star.
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Six Unstoppable Disruptions in Marketing Technology - martechseries.com

Six Unstoppable Disruptions in Marketing Technology - martechseries.com | The MarTech Digest | Scoop.it
The disruptions in marketing technology would reshape the way marketers use automation, programmatic systems, and AI/ML capabilities for content and customer experience management.
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Seven Email Marketing Automation Features You Should Consider to Drive Better Results - martechseries.com

Seven Email Marketing Automation Features You Should Consider to Drive Better Results - martechseries.com | The MarTech Digest | Scoop.it
Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap.
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Marketing Automation Software Market 2018 Outlook and Trends – Act-On Software, HubSpot, Marketo and Salesforce – Healthcare Sector - sectorhealthcare.com

Marketing Automation Software Market 2018 Outlook and Trends – Act-On Software, HubSpot, Marketo and Salesforce – Healthcare Sector - sectorhealthcare.com | The MarTech Digest | Scoop.it
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Seven Email Marketing Automation Features You Should Consider to Drive Better Results - martechseries.com

Seven Email Marketing Automation Features You Should Consider to Drive Better Results - martechseries.com | The MarTech Digest | Scoop.it
Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap.
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Marketing Technology Integration: When It's Smart To Be Dumb - forbes.com

Marketing Technology Integration: When It's Smart To Be Dumb - forbes.com | The MarTech Digest | Scoop.it
Marketers need to use more integrated stacks that help them achieve their overriding goals.
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Marketing Technology Tactics To Increase Engagement And Attract Attention - forbes.com

Marketing Technology Tactics To Increase Engagement And Attract Attention - forbes.com | The MarTech Digest | Scoop.it
Here are a few tips to catch up on the latest tactics and look ahead to marketing technology predictions on the horizon.
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Mastering MarTech: the Modern marketers quest for MarTech ROI - martechadvisor.com

Mastering MarTech: the Modern marketers quest for MarTech ROI - martechadvisor.com | The MarTech Digest | Scoop.it
Though considered a boon for the marketing community, the constantly changing MarTech landscape is arguably giving nightmares to modern marketers as the volume and diversity of tools and technologies coming up can be overwhelming.
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Insights on Social Media Marketing: Scoop the Best for B2B Marketing - martechseries.com

Insights on Social Media Marketing: Scoop the Best for B2B Marketing - martechseries.com | The MarTech Digest | Scoop.it
Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others! Not long ago, businesses would focus on newspapers and advertising through print.
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Blockchain and marketing - disruption in the works? - diginomica.com

Blockchain and marketing - disruption in the works? - diginomica.com | The MarTech Digest | Scoop.it
We've heard about the hype and potential of blockchain in many industries, but - marketing? Barb Mosher Zinck explains why she finds blockchain's potential for marketers worth a closer look. Here's the areas she'll be tracking as these use cases flesh out.
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5 Tips to Being a Successful Product Marketer in 2018 - growthhackers.com

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch
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What Are the Key Challenges for Marketing Automation Experts? - martechseries.com

What Are the Key Challenges for Marketing Automation Experts? - martechseries.com | The MarTech Digest | Scoop.it
Marketing Automation has been used by large corporation ever since its existence. This trend made its mark on the marketing technology in a number of ways. Early solutions were (and most still are) robust, feature rich and consequently complex and expensive.
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Customer Data Platforms: The Truth Behind the Hype - cmswire.com

Customer Data Platforms: The Truth Behind the Hype - cmswire.com | The MarTech Digest | Scoop.it
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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Blockchain and AI are set to reboot digital marketing - afaqs.com

Blockchain and AI are set to reboot digital marketing - afaqs.com | The MarTech Digest | Scoop.it
Blockchain and AI are more than just buzzwords, insists the author.
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Questions You May be Forgetting to Ask Your Martech Vendors | MarTech Advisor - martechadvisor.com

Questions You May be Forgetting to Ask Your Martech Vendors | MarTech Advisor - martechadvisor.com | The MarTech Digest | Scoop.it
Wayne St. Amand, CMO of Visual IQ, a Nielsen company writes about different questions marketers should be asking their vendors so that he or she can make the best choice for the customers and the company
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How Blockchain Technology Will Disrupt Digital Marketing (And Why You Should Care) - adotas.com

How Blockchain Technology Will Disrupt Digital Marketing (And Why You Should Care) - adotas.com | The MarTech Digest | Scoop.it
Blockchain technology is set to disrupt digital marketing in unprecedented ways, making it essential for marketers to keep a close eye on blockchain innovations. In a conversation with Ameer Rosic, CEO of Blockgeeks, he stated that the real revolution in cryptocurrency isn’t bitcoin but the potential for innovations due to blockchain technology.  As a serial …
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Lead Management Software Market size and growth forecast to 2022 – - thefreenewsman.com

Lead Management Software Market size and growth forecast to 2022 – - thefreenewsman.com | The MarTech Digest | Scoop.it
Lead Management Software Market Reports contains major Key vendors with Vendor classification and dr
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10 Sure Tips For Getting Into The Press - forbes.com

10 Sure Tips For Getting Into The Press - forbes.com | The MarTech Digest | Scoop.it
Before you spend your hard earned savings or investment dollars on a PR agency, consider these approaches to PR you can accomplish yourself.
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The Ultimate Hack For Building Your Email Database - forbes.com

The Ultimate Hack For Building Your Email Database - forbes.com | The MarTech Digest | Scoop.it
You can tweet me, message me, DM me, ping me, poke me- whatever. But that doesn't mean email is irrelevant. This hack will turn your email database into your highes
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The 9 Social Media Analytics Tools Your Agency Needs in 2018 - growthhackers.com

We’ve highlighted nine of our favorite Social Media Analytics tools in this post, to give you a sense of how powerful these platforms can be in driving your
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How to Make the Right Landing Page Rank: A Complete SEO Checklist - growthhackers.com

Got a wrong landing page in your search results? Go through this checklist of emergency actions.
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