The MarTech Digest
550.4K views | +43 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Predictive lead scorer 6sense launches SearchSense to reveal which companies are conducting specific B2B searches - Marketing Land

Predictive lead scorer 6sense launches SearchSense to reveal which companies are conducting specific B2B searches - Marketing Land | The MarTech Digest | Scoop.it
The San Francisco-based company announced today the launch of SearchSense, which it says is the “only solution able to reveal” which companies are conducting specific searches. That is, not only the volume of a specific set of search terms, but which firms are looking for the things that interest 6sense’s clients.

This allows client companies to have “immediate competitive advantage of being first to know when prospects are actively researching their company, product or even competitors,” 6sense said in its announcement.
CYDigital/marteq.io's insight:

6Sense just keeps getting better and better...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

6sense launches new tool aimed at decoding buyer timing

6sense launches new tool aimed at decoding buyer timing | The MarTech Digest | Scoop.it
Predictive intelligence tech company 6sense has launched a new solution that could help marketers solve the problem of understanding buyer timing – and connect with buyers when they're ready to make that purchasing decision.

6sense's new 2sense solution finds and focuses on buyers that are in active buying cycles for a specific product or service, then connects intent activity data from the 6sense Exclusive Data Network with internal customer digital activity. 

2sense was developed to quickly deliver insights to marketers in effort to help them identify accounts that are in active buying cycles before they reach out to a company or fill out a demand gen form.
CYDigital/marteq.io's insight:

A leader in predictive takes a wild step forward (wild in a good sense).

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Cool Vendors in Data-Driven Marketing 2015 - Gartner

Cool Vendors in Data-Driven Marketing 2015 - Gartner | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

Jeez, they are very cool vendor offerings. NOTE: CivicScience is in Pittsburgh, not Philly.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

6sense's predictive powers for sales and marketing help it land $20 million - VentureBeat

6sense's predictive powers for sales and marketing help it land $20 million -  VentureBeat | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

FYI, and a vendor to watch for.

more...
No comment yet.