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The Three Technologies that Will Define the Thoughtful Marketing Era - MarTech Advisor

The Three Technologies that Will Define the Thoughtful Marketing Era - MarTech Advisor | The MarTech Digest | Scoop.it
Instead, you need technology that is more thoughtful than you are. And in turn, you need to be more thoughtful because of that technology. This requires a tight alignment between three cutting edge technologies—artificial intelligence (AI), natural language processing (NLP), and augmented reality (AR)—and three rising strategic priorities for B2B marketing teams: enablement, account-based marketing, and customer communication platforms.
CYDigital/marteq.io's insight:

Only if it's embedded into applications.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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VR and AR Offer Innovative Solutions For Real B2B Marketing Problems · Forrester

VR and AR Offer Innovative Solutions For Real B2B Marketing Problems · Forrester | The MarTech Digest | Scoop.it
In many ways, VR and AR are a logical extension of 3D modeling capabilities to serve marketing use cases. Before 3D modeling revolutionized the way products are designed and manufactured, engineers used 2D drawings and physical models for prototyping, but to truly understand the scope and impact of a product — you had to build it. VR and AR are now enabling marketers to gain similar efficiencies by enabling buyers to “experience” products that are expensive to ship, complex to visualize, or just too dangerous to test.

It’s not often that B2B marketers get ahead of our B2C peers in technology innovation and adoption, but that’s clearly the case with VR and AR. While the use of these technologies in B2C is held back by the lack of mass adoption, B2B marketers in a small but growing number of industries have already realized the relatively small incremental expense in VR/AR solutions and headsets is easily offset by a few more closed/won deals.
CYDigital/marteq.io's insight:

There's a cost, yes. But it's relatively insignificant for moderate to big ticket B2B physical items. And as VR/AR becomes easier to use, watch for presentations to be delivered in this format.

 

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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