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Ultimate guide: Adaptive vs responsive design - B2B News Network

Ultimate guide: Adaptive vs responsive design - B2B News Network | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

If you have the resources and the ability to maintain the code for several different output devices, then AWD is important, especially considering speed (which Google favors).

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Image-heavy responsive sites drag down mobile performance: report - Research - Mobile Marketer | #TheMarketingTechAlert

Image-heavy responsive sites drag down mobile performance: report - Research - Mobile Marketer | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Condensed...


An analysis of 155 responsive sites finds that only 32 — or 21 percent — of sites load in four seconds or less, according to a report from Trilibis launching today.

 

“This is particularly true for responsive design Web sites, where the same codebase and associated images are sent to all devices from PCs to mobile phones. It is best to optimize images for mobile devices at the server level, which delivers lighter pages, faster load times and a better user experience.” 

 

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CYDigital/marteq.io's insight:

And you know that slow mobile load time kills. Answer: Adaptive Web Design. Yes: it's a pain, but it's literally a 50-50 shot that your site will be seen on a mobile device.


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RingCentral's curator insight, June 30, 2014 6:23 PM

#images #survey #mobile

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Top 5 Reasons to Adopt Responsive Web Design in 2014 | Genetech Solutions | #TheMarketingTechAlert

Top 5 Reasons to Adopt Responsive Web Design in 2014 |  Genetech Solutions | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

As usual, be cautious about responsive as the load times are slower than adaptive web design.

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Responsive web design: five reasons why it may not be the right answer - Econsultancy | #TheMarketingTechAlert

Responsive web design: five reasons why it may not be the right answer - Econsultancy | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Five reasons to choose mobile over responsive

So why would some companies choose mobile specific over responsive? Here are some possible reasons...

 

1) Guarding the desktop conversion 

A responsive solution means having to make some compromises on either a desktop or tablet site in order to get the technology to work.

2) Companies focused on growing mobile conversion 

3) Large amounts of mobile traffic justifies having a dedicated team

4) Performance, performance, performance

5) Sites where mobile users have a different journey to desktop users 

 

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CYDigital/marteq.io's insight:

The author is referring to adaptive web design over responsive, and if you have the resources and wherewithal, then yes, pursue AWD, if only to prevent performance slowdown.

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