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Baidu Generated 3X More Global Paid Search Clicks Than Yahoo-Bing in Q1 - Marketing Charts

Baidu Generated 3X More Global Paid Search Clicks Than Yahoo-Bing in Q1 - Marketing Charts | The MarTech Digest | Scoop.it

The battle for the US search market tends to be viewed in the context of how Yahoo-Bing is faring against Google, but on a global basis, Baidu’s influence cannot be ignored. The search engine – which dominates the Chinese market to the tune of roughly 80% share – accounted for one quarter of all global search ad clicks in Q1, according to a new report from Covario. That compares to 7.2% share for Yahoo-Bing (and a solid 62% for Google).

CYDigital's insight:
  • See the article at www.marketingcharts.com
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PPC Performance Metrics: Bing Ads vs. Google AdWords - Website Magazine

PPC Performance Metrics: Bing Ads vs. Google AdWords - Website Magazine | The MarTech Digest | Scoop.it

Summary...


Key findings from the report include:

**Google AdWords was shown to be the leader in impressions and click-through rates. In fact, AdWords delivered significantly higher impressions in five of the six categories studied. 

**In addition, average click-through rates on AdWords campaigns were 2-5 times higher than those on Yahoo! Bing in all categories studied during the period.

**At the same time, the Yahoo! Bing Network was found to have costs-per-click that were 1-3 times lower than AdWords, as well as brand impressions that were 76 to 90 percent less expensive on average than AdWords. 

**In addition, there was less competition for top positions on its results pages, with 36 percent fewer advertisers on Yahoo! Bing than on AdWords in the studied verticals.


CYDigital's insight:

A summary of the AdGooroo report scooped adjacent to this scoop.  First two bullet points above tell you all you need to know...for now.


  • See the article at www.websitemagazine.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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FREE REPORT: Yahoo! Bing PPC Performance Metrics - AdGooroo

FREE REPORT: Yahoo! Bing PPC Performance Metrics - AdGooroo | The MarTech Digest | Scoop.it

"In this valuable new report, AdGooroo analyzes U.S. paid search performance on Yahoo! Bing as well as Google AdWords across six verticals: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business.  View side-by-side comparisons of the two search engines for:

  • Impressions
  • Clickthrough Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Competition
  • And more"
CYDigital's insight:
  • See the article at succeed.adgooroo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
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