The MarTech Digest
548.4K views | +9 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

The Ultimate Guide to International Email Spam Laws - Crazy Egg

The Ultimate Guide to International Email Spam Laws - Crazy Egg | The MarTech Digest | Scoop.it
I’m starting to get a lot of email from companies that haven’t asked permission to email me. I suspect that a few of the new sales prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams.
CYDigital/marteq.io's insight:

Be very aware of GDPR.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Everything You Need to Know About Canada’s Anti-Spam Law in 2017 – Litmus

Everything You Need to Know About Canada’s Anti-Spam Law in 2017 – Litmus | The MarTech Digest | Scoop.it

CASL distinguished between two types of consent:

  • Express consent means that a person has clearly agreed (orally or in writing) to receive email from you. Express consent does not expire. It’s valid until a recipient withdraws his or her consent.
  • Even if an individual hasn’t given express consent, certain activities can imply consent and allow marketers to send email to that individual, too.

 

For email marketers, the summer of 2017 brings two major changes:

 

  • All implied consents now have an expiry date. Starting in July, this transition period ends and marketers are only allowed to email recipients with either express consent or implied consent that’s valid under CASL—that is, 24 months after a purchase or six months after an inquiry.
  • Individuals can now sue brands that send spam. Starting this summer, the Private Right of Action comes into force, allowing individuals and organizations who receive email that violates CASL to sue the sender for both actual and punitive damages.
CYDigital/marteq.io's insight:

And, of course, keep excellent records.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Spam Laws, Email Marketing, and Compliance - Duct Tape Marketing

Spam Laws, Email Marketing, and Compliance - Duct Tape Marketing | The MarTech Digest | Scoop.it
You can find more information on country-specific guidelines to brush up on documentation:

Austria – Telecommunications Act of 2003
China – Measures for Administration of E-Mail Service on The Internet (2006)
Belgium – Etat des lieux en juillet 2003, July 4, 2003
Cyprus – Section 06 of the Regulation of Electronic Communications and Postal Services Law of 2004
Czech Republic – Act No. 480/2004
Estonia – Information Society Service Act
France – CNIL Guidelines on Email Marketing
Germany – 7 German Unfair Competition Law
Italy – Personal Data Protection Code
Netherlands – Online Privacy Law
New Zealand – The Unsolicited Electronic Messages Act 2007
Sweden – Swedish Marketing Act
The United Kingdom – The Privacy and Electronic Communications (EC Directive) Regulations
CYDigital/marteq.io's insight:

CT for the details, and there are lots of details. Want to know about international email regulations? Start here.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Rethink Marketing Automation – for the CASL-Compliant Marketer - Act-On Marketing Action Blog

Rethink Marketing Automation – for the CASL-Compliant Marketer - Act-On Marketing Action Blog | The MarTech Digest | Scoop.it
CASL is a law that was passed to help cut down spam messages sent and received, but it does pose a certain challenge for marketers trying to get their message to prospects. In compliance with the new law, many Canadian marketers are being forced to rethink their digital marketing strategy.

Even with these new regulations, marketing automation remains a key tool for successful digital marketing. While many people think first of email marketing when they think about marketing automation, the reality is that email is just one small portion of its capabilities it has in store. Marketing automation functionality goes well beyond email, and can be leveraged throughout the entire customer lifecycle, from building brand awareness, to driving demand, to expanding customer relationships.
CYDigital/marteq.io's insight:

CT for the details, but bear in mind rule #1 regarding CASL: DOUBLE OPT-IN...documented!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

12 Things You NEED to Know About the Canadian Anti-Spam Law - Pardot

12 Things You NEED to Know About the Canadian Anti-Spam Law - Pardot | The MarTech Digest | Scoop.it

Excerpt...


5. How should I obtain permission to email prospects protected by CASL?

Under CASL, permission can be given verbally, electronically, or in writing. If a business faces complaints, they’ll be required to provide proof of permission. At minimum, it’s advisable to keep records of 1) how the prospect opted in, 2) when the prospect opted in, and 3) who opted the prospect in — so be sure to keep strong opt-in records to ensure you’re fully protected.

 

6. What if we have no documentation of how existing prospects opted in to our database?

If you have no record of the three points above for existing prospects, you’ll need to send out a one-time permissions pass to your entire database, or have your sales reps expressly reach out to obtain permission. Either way, express permission must be obtained by July 1, 2014.

 

7. If I’ve obtained prospect data through a trade show, is that sufficient for CASL regulations?

Yes, but keep in mind that you need to have a clear record of opt-in information. Best practices: include a checkbox on any trade show forms indicating that the prospect wishes to receive promotional emails, and send an opt-in confirmation at the end of the trade show to double check.

 

8. Would filling out a “Request for Information” form count as an opt in, or does a checkbox also have to exist?

No checkbox is required, but the form must explicitly inform the client that they are requesting promotional emails and can unsubscribe at any time. Best practice: let prospects know what types of emails they’re signing up for (newsletters, product announcements, etc.), as well as how often they can expect to receive them.

 

9. Can pre-checked opt-in boxes, unchecked opt-out boxes, or something similar be considered sufficient for obtaining permission?

No; inaction on behalf of the prospect (or what’s referred to as “passive opt-in”) will not count as express consent. The prospect must take a positive action (checking the box) in order to indicate they are providing explicit consent.

 

10. Is there a grace period for coming into compliance with the new regulations?

Well…sort of. For “pre-existing business relationships,” there’s a three-year transitional period during which consent is implied. However, these are defined as relationships in which the prospect has already paid for the product or service that’s being offered—so prospects that you haven’t yet done business with are not included.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

You have to jump on this now. In the interim, until you have all DB records documented, you'll want to put a moratorium on all CA mailings.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic] - Profs

How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic] - Profs | The MarTech Digest | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A Guide to the New Canadian Anti-Spam Legislation (CASL) - HubSpot

A Guide to the New Canadian Anti-Spam Legislation (CASL) - HubSpot | The MarTech Digest | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

CASL is restrictive, and will impact all aspects of any marketing operations. The key: a 36 month transition period.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CASL Canada Anti-Spam Legislation: Guide for B2B Marketers - Brainrider | #TheMarketingTechAlert

CASL Canada Anti-Spam Legislation: Guide for B2B Marketers - Brainrider | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
CASL Canada Anti-Spam Legislation comes into force July 1st 2014 this blog post looks what B2B marketers need to do and ideas on how to prepare.


Intermediate/ Excerpt...


The challenge for B2B marketers is how to be CASL compliant while generating equal or better marketing results.  In the long run, CASL Canada Anti-Spam Legislation should benefit B2B marketers by reducing the amount of spam clutter in prospect email inboxes.  But you will need to have several management and marketing programs in place to be compliant and successful:

-- >  The use and configuration of a marketing automation system to track the date of inquires, opt-in, purchases or contracts and emails

-- >  The use of explicit opt-in on your forms.  The request for consent must clearly set out the purposes for which it is being requested and who the business is.

-- >  Updating your email templates to be CASL compliant including unsubscribe links, mailing address and an email address or phone number to contact your organization

-- >  Additional inbound lead generation and prospect opt-in programs to compensate for email blast programs

-- >  Opt-in campaigns to secure explicit opt-in before CASL is in force (July 1, 2014)

-- >  Records of your compliance procedures and policies as they may support a due diligence defense in the future

 

____________________________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Another heads-up. You probably have a few more weeks before you have to start cleaning up your database. In the interim, you'll want to adjust your forms to be in accordance with CASL.


DON'T TAKE THIS LIGHTLY!

more...
Victoria Bennett's curator insight, April 21, 2014 10:32 AM

Are you ready for 1st July? Even if you are not a Canadian company, you still need to be compliant for Canadian clients.

David's curator insight, June 19, 2014 9:54 AM

Recording all of your compliance procedures and interactions with customers is one of the most important steps in proactively preparing for CASL. Information like when you received consent, how you received it and proof of consent must be recorded for each contact.


Navantis is one of the few businesses that have come up with a solution to help businesses prepare for CASL. They have integrated Microsoft Dynamics CRM with their clients email systems to track email threads, and have made it easy to attach documents to prove consent - like business cards. This could save you from a $10million penalty!

Scooped by CYDigital/marteq.io
Scoop.it!

Stay in Compliance: What Marketers Need to Know About ePrivacy Law - Marketo | #TheMarketingTechAlert

Stay in Compliance: What Marketers Need to Know About ePrivacy Law - Marketo | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

____________________________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

And I'll keep hounding you about this: watch out for the mid-year rollout of Canada's CASL: it's enough to make you stop email marketing into Canada!

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What You Need to Know About Canada’s Anti-Spam Law - TowerData | #TheMarketingTechAlert

What You Need to Know About Canada’s Anti-Spam Law - TowerData | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

___________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).



CYDigital/marteq.io's insight:

You have to take CASL very seriously. I strongly recommend you start updating your DBs with the appropriate information for your Canadian prospects and contacts.


The fines are draconian! I've given you the heads-up in previous entries, and will continue to do so!

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing in Canada? You Must Comply with New Law by July 1, 2014 - Act-On | #TheMarketingAutomationAlert

Marketing in Canada? You Must Comply with New Law by July 1, 2014 - Act-On | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Canada’s Anti-Spam Law (CASL) goes into force on July 2, 2014, putting the marketing industry on notice that Canada is serious about driving out spammers.


Basic/ Digest...


The hammer fell on Wednesday, December 4th:  Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to driving out spammers, phishers, and identity thieves.

 

CASL applies to any commercial electronic message sent from or accessed by a computer system in Canada.

 

Meaning even if your intended recipient doesn’t reside in the Great White North, if he or she opens your communication while in Canada, CASL applies. Effectively this puts the onus on marketers to be cognizant of where (geographically) recipients are opening electronic messages.

 

Consent:

  • Must obtain 100% express consent prior to sending any CEM.
  • Must obtain 100% express consent prior to installing a commercial computer program.
  • Must have proof of consent, including source and time.
  • Can rely on implied consent to send CEMs to recipients where there is an existing relationship.

 

Unsubscribing:

  • All CEMs must contain an opt-out method.
  • Marketers cannot confirm the opt-out request via a follow-up method.

 

Key dates

  •  Jul 1, 2014 – most CASL regulations come into force
  •  Jan 15, 2015 – the provision related to computer programs will come into force
  •  Jul 1, 2017 – the Private Right of Action will be enacted

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Haven't had a significant amount of time to absorb this, but a recommended course of action for my clients:

1) Reach out to the current prospect/contract database of Canadians and confirm their participation. Save the response.

2) Add a check here if you are Canadian or you visit Canada on a regular basis to all forms.

3) Remove any Canadians from any third party lists.


more...
No comment yet.