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How Should CMOs Transform Marketing in Product-Led Organizations? - SiriusDecisions

How Should CMOs Transform Marketing in Product-Led Organizations? - SiriusDecisions | The MarTech Digest | Scoop.it
To drive change, CMOs must first develop an ongoing relationship with the CPO and/or business unit general managers, agreeing on joint planning processes and strategies. Investing time in understanding what drives product peers, the language they speak, and how to align to mutual goals is also important. Additionally, strong alignment between portfolio marketing and product management is critical to driving transformations.

Next, jointly prioritize buyer personas and develop a common understanding of their key pain points and needs. Product executives need to be confident that their products will still be positioned strongly to buyers, but framed more effectively by responding to their needs. Focusing on customer needs across product areas/business units enables more strategic thinking about emerging customer needs and growth opportunities. A better understanding of true customer needs and alignment to the product portfolio empowers organizations to turn superior customer experiences into strong corporate growth.

Finally, tie the KPIs and metrics measured to key transformation initiatives to drive continuous improvement. Together, the CMO and CPO should translate transformational goals and initiatives with metrics that demonstrate efficient, mutual progress toward meeting key corporate goals. Demonstrating interim wins to the organization and showing movement toward the transformation vision goes far in driving transformation progress and visibility.
CYDigital's insight:

How Should CMOs Transform Marketing in Product-Led Organizations? - SiriusDecisions

 

Probably the hardest organizational task for the CMO, and it won't happen without CEO and CFO support (if not directive).

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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3 Things CEOs Should Expect From Marketing In 2018 - Chief Executive

3 Things CEOs Should Expect From Marketing In 2018 - Chief Executive | The MarTech Digest | Scoop.it
1. A marketing back office renaissance. That drop in marketing budgets is largely due in part, according to Gartner, to marketing leadership being too distracted by tactics and execution. For that reason, we predict a renaissance of the back office – meaning a greater focus and investment on the strategic arm of the marketing organization (basically everything that is happening behind the scenes within marketing.)

2. Alliance between the CMO and CFO. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance.

3. A new Chief of Staff to the CMO, Marketing Operations. These trends, along with the newfound pressure for marketing to run more like a business, have created a new VIP on the marketing team; Marketing Operations. For many organizations, MOPs has emerged as the most capable resource to step in and help the CMO in their quest, especially with responsibilities related to data cleanliness, marketing resource management, and marketing performance management.
CYDigital's insight:

3 Things CEOs Should Expect From Marketing In 2018 - Chief Executive

 

Regarding #2: pigs shall fly first.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 ways CMOs and CIOs can bridge the gap - Information Age

5 ways CMOs and CIOs can bridge the gap - Information Age | The MarTech Digest | Scoop.it
Mind the gaps: For most CMOs and CIOs, there’s a gap between their traditional responsibilities and their new priorities in today’s data-driven world—gaps that they can help each other address.

Set expectations: One of the essential components in any good relationship is seeing the world from the other’s perspective.

Learn the language and share space

Start small before thinking big

Play nice
CYDigital's insight:

5 ways CMOs and CIOs can bridge the gap - Information Age

 

The CMO/CIO relationship is in many ways more critical than the Sales and Marketing relationship.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketing Spending Recedes As CMOs Are Challenged To Deliver Results - Gartner

Marketing Spending Recedes As CMOs Are Challenged To Deliver Results - Gartner | The MarTech Digest | Scoop.it
And these challenges are reflected in the findings of this year’s CMO Spend Survey:

CMOs have pulled-back on the proportion of budget allocated to martech, falling from 27% of the marketing budget in 2016 to 22% in 2017.
Marketing analytics investments represent the single biggest area of investment, taking 9.2% of budget in 2017, but questions abound regarding how well aligned analytics efforts are to delivering strategic measures to CMOs.
CMO’s relationships with CFOs are uneasy, not surprising when half CMOs still use basic techniques to build their budgets, rather than modelling the returns that their budget will deliver.
CYDigital's insight:

I've been warning about this for years: without attribution, without ROI, the CMO is standing on thin ice.

 

Click/tap to view the original article.Click/tap to view the original article.This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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[FREE] 2017 Global CMO Study - SiriusDecisions

[FREE] 2017 Global CMO Study - SiriusDecisions | The MarTech Digest | Scoop.it
See the trends that are having the greatest influence on changes to b-to-b marketing strategies over the next two years.
CYDigital's insight:

The .pdf resides behind a quick registration form.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Top Seven Ways to Enhance CMO/CIO Alignment - SiriusDecision

Top Seven Ways to Enhance CMO/CIO Alignment - SiriusDecision | The MarTech Digest | Scoop.it
One: Start collaborating: Today’s b-to-b buyers expect a seamless customer experience.
Two: Accelerate customer experiences: Focus combined efforts on an understanding of the buyer’s journey and customer lifecycle.
Three: Productive technology infrastructure deployments.
Four: Robust security and privacy. In the interest of protecting customer, prospect and organizational data, organizations must understand the data privacy regulations in every region they operate in, such as the General Data Protection Regulation (coming in 2018) or HIPAA rules in healthcare.
Five: Common measurements. 
Six: Joint processes and alignment.
Seven: Aligned leadership and communications.
CYDigital's insight:

If you're not aligned by now, it ain't gonna happen.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 tips for mastering the complicated role of CMO - VentureBeat

5 tips for mastering the complicated role of CMO - VentureBeat | The MarTech Digest | Scoop.it
Here are five takeaways from the playbook that every CMO should consider as they lead their teams:

1. Exercise your financial muscles. Do whatever it takes to ensure you and your team are able to translate your activities to the top and/or bottom line in the right language. 

2. Represent brand purpose and hold the line. 

3. Culture is King. Period. 

4. Before you invest in one more campaign, invest in your team, and yourself. Providing the right tools, training, and development opportunities for your entire team, including you, is essential for survival not just a nice-to-have. I’m not talking about technical skills – you’ll have a long list of those that will continuously evolve — but soft skills that will help everyone on your team tap into their true potential and work better together. 

5. Everyone needs help, so ask for it. 
CYDigital's insight:

#1 and #4, yes. Other than that, there's debate.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Qualities of an Effective CMO - MarketingProfs

The Qualities of an Effective CMO - MarketingProfs | The MarTech Digest | Scoop.it
Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table. Check out what else the CMO Survey discovered.
CYDigital's insight:

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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There Are 4 Futures for CMOs (Some Better Than Others) - HBR

There Are 4 Futures for CMOs (Some Better Than Others) - HBR | The MarTech Digest | Scoop.it
1. Up: CMOs are promoted into new roles.

In this path, CMOs take on a new title and position, with responsibility for the end-to-end customer experience and other growth-oriented functions.

2. Over: CMOs take over new responsibilities.

In this path, CMOs keep the same title, but are given responsibilities over other areas affecting the customer experience such as e-commerce, product, customer service, and digital transformation.

3. Down: CMOs lose influence and authority. 

CMOs can find themselves on a downward path for a variety of reasons. Some research indicates that CEOs hold CMOs responsible for disruptive growth more than any other position in the C-Suite. Yet CMOs don’t feel they are positioned to disrupt the status quo or achieve aspirational growth. Sometimes the CEO sets the growth agenda but CMOs either aren’t interested or don’t have the skills to go on and reshape the customer experience and drive organizational change. In other scenarios, the CMO is interested, but the CEO doesn’t see their role as being more than running campaigns and generating leads. In this case, the CEO may bring in a new role over marketing.

4. Out: CMOs leave the organization.

CMOs move out of organizations for many different reasons. Sometimes they don’t fit with the direction the company is going, as was the case with Coca-Cola. Sometimes it’s because CEOs want their CMOs to drive growth and transform the experience, but don’t give them the mandate, resources, or span of control to do so. Eventually, the CMO serves as a convenient scapegoat when the company doesn’t deliver on its growth commitments.
CYDigital's insight:

#5: CMOs start their own companies.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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What Top CMO’s Care About - Enterprise Irregulars

What Top CMO’s Care About - Enterprise Irregulars | The MarTech Digest | Scoop.it
Demand generation CMO’s can no longer support the massive complexity and spend required to support today’s challenges.  CMO’s seek simplification and scale from technology while improving the efficacy of existing staff.  Leading CMO’s expect more staff augmentation for scarce skills.  The continued onslaught of regulation will lead to a greater reliance on technology solutions to achieve scale.   As technology improves, demand generation CMO’s can apply the creative aspects of the Brand CMO and improve engagement in campaigns that reflect the brand and deliver contextual relevancy.   CMO’s can expect this market to transform in the next 24 to 36 months.

CYDigital's insight:

This is one of the most insightful articles we've come across in a while. Please click through to read (very brief).

 

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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3 Fundamental Skills for Marketers According to Mindtree's CMO - CMSwire

3 Fundamental Skills for Marketers According to Mindtree's CMO - CMSwire | The MarTech Digest | Scoop.it

"To be a successful marketer in today’s landscape requires three fundamental skills:


First, you have to be the leader in creating and telling the story about your brand. It’s a bit like being a detective: you have to ask a lot of questions to both clients and company-experts and peer through the cracks to piece together a differentiated message. It has to be clever in the creativity without being kitschy, and you have to be the lead evangelist. 


Secondly, technology has reinvented marketing. There is huge power to it, but it takes a commitment to learn. Easier said than done. I’ve noticed as I interview candidates that the marketing world is bi-modal: people are either up-to-speed on MarTech or don’t know a thing … danger. 


Third would be knowing how to optimize your marketing budget. Every team in the company will be screaming for more marketing, more event sponsorships, more resources. Having a budget that reflects your strategic approach, carefully balancing priorities, constantly adjusting, bravely placing some large bets, it’s a crucial skill."

CYDigital's insight:

Can't disagree.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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Marketing Disruption: Role of the CIO - CIO Review

Marketing Disruption: Role of the CIO - CIO Review | The MarTech Digest | Scoop.it
CIOs will need to take on the challenge of marketing disruption with the following approaches:

o Partner with the CMO

o Focus on Marchitecture and Integration

o Help CMOs Evaluate MarTech Options

Key Investments for CRM 3.0
• Business Intelligence Engine

o Supports Real-time Processing

o Flexibility to Ingest New Data Sources

o Scalability

o Data Prep and Analytics Automation

o AI/Machine Learning
CYDigital's insight:

Spot-on. And the CMO needs to reach out as well.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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The shift away from bimodal is already happening and CIOs need to get on board -- fast | ZDNet

The shift away from bimodal is already happening and CIOs need to get on board -- fast | ZDNet | The MarTech Digest | Scoop.it
Many CIOs have embraced bimodal IT as a way to create relevance for the technology organization in the age of the customer. With marketing, CX, and other teams increasingly building their own development teams or turning to outside agencies for their technology needs, CIOs have recognized that they need to help drive fast change -- not be a source of friction. They also need to be a source of innovation for the business.

Several CIOs took a shortcut to this end and created a "fast" IT function that sat parallel to the "slow" IT function -- and hence bimodal IT was born.

While many took the bimodal approach, most CIOs now recognize that all of the technology team and function needs to be fast. Yes, some systems change less often than others, but all change needs to be fast. There is no longer an appetite for long, drawn-out, technology-led changes. There is no longer a place for slow IT. Testing can't delay launches, security can't add months to a project, and perfect can't get in the way of fast.
CYDigital's insight:

Perhaps a discussion with your CIO?

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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CMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentation - The Drum

CMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentation - The Drum | The MarTech Digest | Scoop.it
Overall, it’s the CMO’s job to take into account the IT governance and existing systems when purchasing a new piece of software or rolling out a tech-based campaign, to ensure that it performs optimally. Equally, the CIO needs to consider prioritising the development or integration necessary to successfully deploy marketing-critical software.

Alongside the single view of the customer, you also need data to personalise and tailor your service and communications based on what you know about the end user. Fortunately this data is readily available thanks to social media, email, web searches, phone and in-store interactions. However, the volumes we’re dealing in now mean it’s important to work very closely with your IT. After all, the CIO is essentially the company’s information architect.

Together, marketing and IT can work together to make sure customer data is collected, analysed and distributed across relevant teams quickly and efficiently.
CYDigital's insight:

Cybersecurity is the #1 issue that should drive you into the CIO's office.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation? - Skyword

Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation? - Skyword | The MarTech Digest | Scoop.it

"One official definition of systems thinking is “a management discipline that concerns an understanding of a system by examining the linkages and interactions between the components that comprise the entirety of that defined system.” In other words, it gives you a framework to assess the importance of individual parts of the puzzle, as well as their cumulative impact and how different parts of your marketing strategy affect broader outcomes. That’s what a CMO does differently than a marketer who’s running from tactic to tactic trying to achieve results. They set the vision, assess different options for getting there, and then craft a road map that’s designed to get you there.

 

Technology futurist Brian Solis developed a framework that he calls the “Wheel of Disruption.” I strongly encourage any marketer who’s feeling overwhelmed to take a deeper dive into it, but here’s the fundamental idea: In the field of marketing, there are disruptive technologies that come along and disrupt everything else. Just as marketers adapted to online processes, they had to start thinking about mobile. Now, as the digital experience is redefined, we’re starting to think beyond the screen to virtual reality, voice-based technologies, and fully immersive digital experiences. Before social media platforms, the relationship was direct for marketer to consumer. Now, there are communities, user-generated content, and conversations about your products and brands that you can’t control."

CYDigital's insight:

CT for a framework on how to apply.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How To Prevent Chief Marketing Officer Failure - Forbes

How To Prevent Chief Marketing Officer Failure - Forbes | The MarTech Digest | Scoop.it
Take the reins. More than ¾ of CMOs in my research did not believe that they had the right role design to maximize marketing performance. Most believed that they didn’t have the breadth of responsibility needed to deliver CEO expectations or drive results. A few believed that their role was too broad (too much responsibility) and it was impacting their ability to have impact but most believed the role was too narrow. Of those who believed that the role was designed correctly, most had participated in the design of the role prior to accepting the job. This indicates how important it is for CMOs, in the absence of well-written job descriptions and in the case of many poorly designed roles, to negotiate and co-create the role themselves. Simply, CEOs don’t have the expertise to understand how to craft and staff the CMO role and executive recruiters are struggling to help them. It is really up to the CMO to drive the discussion before accepting a new job.

CYDigital's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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What CMOs Need to Know About Sales & Marketing Ops - Chiefmarketer

As smart CMOs figure out they need a new way to organize, some new terms that describe new organizational structures have been born. Consider these:

  • Smarketing and SMOPS – This evolutionary function combines sales ops and marketing ops, thereby creating a true line of sight to the entire customer journey that enables almost real-time response and shared insights.
  • Revenue Operations or Rev Ops – Another transformational role, this function looks at all revenue points and sets up the operations to support revenue attainment across the entire customer life cycle. Rev Ops tends to include every part of the company that touches the customer from customer service to sales to marketing – any touchpoint that can help create revenue.
  • Customer Ops – This is an expanded view of the more traditional customer operations job that provides a holistic and connected view of the entire customer life cycle.
CYDigital's insight:

In the age of measurables and ROI, move with caution when increasing your G&A.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Oracle

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Oracle | The MarTech Digest | Scoop.it
As the role of CMO has evolved from being a pure brand ambassador to a central growth driver of the business, modern CMOs have become intensely data-driven. We must demonstrate we can be predictable revenue drivers with highly optimized spend. In order to do this, we must architect our marketing technology around critical data flows and not just capabilities. We must create data-driven cultures by designing workflows around these data flows.

To effectively act on these imperatives, the martech industry had to rapidly advance to catch up with the needs of the sophisticated modern CMO. Innovation in predictive analytics is now being driven by the new marketing imperative to not only demonstrate business impact but to continuously optimize it.
CYDigital's insight:

Amen.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Forbes

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Forbes | The MarTech Digest | Scoop.it
Olenski: I read that you believe the evolution of the CMO has driven the rise of martech. Can you elaborate on that? Why do you believe this is the case?

Hatch: Marketing technology originated from the need for marketers to better understand their customers and create more thoughtful, personalized and simultaneously automated campaigns that help build brand identity.

As the role of CMO has evolved from being a pure brand ambassador to a central growth driver of the business, modern CMOs have become intensely data-driven. We must demonstrate we can be predictable revenue drivers with highly optimized spend. In order to do this, we must architect our marketing technology around critical data flows and not just capabilities. We must create data-driven cultures by designing workflows around these data flows.
CYDigital's insight:

In short...: The answer is no. Not unless the CMO wants to own security.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Hector Daniel Hernandez's curator insight, April 2, 2018 4:24 AM

Is this the time of CMOs overtaking CIOs? vice-versa? CMOs and CIOs amalgamating? 

 

Modern CMOs are poised to become - or are they already?- the main data-driven decision makers. This is excellent news! The CMO role, seen by many as 'only' the creative side of the organization's brains, is adding the powerful skill of data analysis to its neurons. This makes the CMO's an strategic, neuralgic contributor to the organization's bottom line.  

 

 

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Don't worry CIOs: You still control tech spending - CIO.com

Don't worry CIOs: You still control tech spending - CIO.com | The MarTech Digest | Scoop.it
Forrester Research analyst Andrew Bartels says the degree to which business executives are putting CIOs in such precarious positions is up for debate because surveys don't paint the whole picture. In short, the statistics vary based on who is telling the tale, with respondents excluding some forms of technology from their consideration.

For example, U.S. business executives Forrester surveyed in 2016 claimed that 32 percent of their total technology purchases were made outside the purview of IT. But Bartels says this can't be accurate because he estimates that 70 percent of all technology spending is on MOOSE, or maintenance fees, outsourcing agreements, telecommunications services, operations and maintenance staff, as well as associated servers, storage, PCs and other hardware equipment IT typically controls. The remaining 30 percent of U.S. tech spending goes to new projects, where business involvement is greatest.
CYDigital's insight:

#1 Factor for CIO involvement: Cybersecurity. The CMO does not want to be on the hook for any lost data.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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5 Things Every CMO Wants Their CIO to Know - CIOReview

There are seemingly endless ways that marketing can work with IT to reimagine business and customer outcomes, but the right support is needed to make this happen. To this end, here are five things CMOs want CIOs to know to help marketing teams do what they do best:

1. Speed Matters

2. Solutions do not Always Need to be Built

3. Understand that We Live for the CX

4. We Need the Right Infrastructure and Tools

5. Be a True Business Partner
CYDigital's insight:

As Brian Wilson wrote: "Wouldn't it be nice..."

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Collaborate With Finance To Prove Marketing's Business Value - Forrester

Collaborate With Finance To Prove Marketing's Business Value - Forrester | The MarTech Digest | Scoop.it
Here's a sneak peek to some best practices in developing a harmonious relationship with your finance counterparts: 
 
  • Employ a marketing finance expert to bridge the marketing and finance gap. This individual will have a background in finance and marketing, bringing expertise in budgeting, accounting, and balance sheets. Their expertise will help marketers calibrate those hard KPIs, like ROMI and ROAS. 
  • Involve finance in the marketing planning process. You can’t measure campaigns to business goals if you don't understand the metrics that matter to the business.  Financial professionals that are included in the marketing planning process can set the right metrics and KPIs to measure, help to develop forecasts, and determine if a marketing initiative is going to be profitable.  
  • Bridge finance and marketing systems together.  Marketers and financial professionals that have access to marketing performance and transaction data will help to gather the necessary information to calculate incremental lift, revenue and true costs.   
CYDigital's insight:

The question is...: Do you have a trusting relationship with Finance? If not, tread carefully.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The CMO's Role When Choosing Ad, Marketing Tech - MediaPost

The CMO's Role When Choosing Ad, Marketing Tech - MediaPost | The MarTech Digest | Scoop.it
In separate research underway at Forrester, analysts estimate that 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile apps, and related consulting and staff spending. About 19% is new spending that begins with the CMO but then involves the CIO, and 20% involves a CMO/CIO partnership. Only about 24% is primarily the IT department.  

Bartels explains in the research -- US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain -- that tech staff spending will rise by nearly 6% from 2017 to 2018. Software will become the fastest-growing category of U.S. tech spending, at more than 9% in 2017 and 2018. Hardware spending will remain low in 2017, with a growth rate of 1%, but there will be an uptick in 2018 leading to 4% in overall spending.

It's important for marketing departments to understand where the money will flow when it comes to technology. Following the tech staff to keep the technology running smoothly, systems integration services will become the second-largest investment segment for companies at $164 billion, followed by software business apps at $155 billion.
CYDigital's insight:

Continued validation behind the growth of MarTech.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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What Recruiters Should Look for in a B-to-B CMO - SiriusDecisions

What Recruiters Should Look for in a B-to-B CMO - SiriusDecisions | The MarTech Digest | Scoop.it
  • The CMO must be able to strategize (at a business and marketing level). 
  • The CMO must be capable of leading transformation. 
  • The CMO must be capable of driving and demonstrating impact. 
  • The CMO must be able to optimize organizational design to leverage the right skills, process and technologies. Underpinning the first three capabilities is the need to continually align the marketing organization to the evolving business strategy, while identifying and capitalizing on emerging skills and best practice capabilities (whether human or technological). The CMO must be able to balance the competencies of its organization by ensuring the right processes and technology are in place. 
CYDigital's insight:

Should you be looking to make a leap.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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8 things CMOs need to know right now - CIO

8 things CMOs need to know right now - CIO | The MarTech Digest | Scoop.it
1. When it comes to engaging with customers, less is more

2. There’s a disconnect between what marketers and consumers think

3. Customer loyalty is an excellent way to evaluate marketing ROI

4. Just be yourself

5. CMOs have great responsibility for their company’s security

6. CMOs should focus not just on tools but on training

7. Don’t lose sight of your creativity

8. Great CMOs are courageous, too
CYDigital's insight:

Bleeding edge ≠ Cutting edge. 

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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