That Moment We Realized We Needed a New Marketing Metric… - Drift | The MarTech Digest |

A CQL is someone who has expressed intent to buy during a one-to-one conversation with either A) an employee at your company, or B) an intelligent sales assistant (bot).

So you can break CQLs down into two distinct flavors:

-Human-qualified via conversation, or
-Bot-qualified via conversation
With both types of CQL, we use live chat to track all of those conversations, so we can look back and see which leads ended up booking meetings, becoming customers, etc.

In order to qualify leads using bots, we write sales scripts and have the bots ask the same questions our salespeople ask.