The MarTech Digest
548.4K views | +10 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins - CrazyEgg

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins - CrazyEgg | The MarTech Digest | Scoop.it

"Every tool on this list fits the following criteria:

--Can be completely installed and running in under 30 mins
--Free or low-cost
--Compatible with WordPress websites
--Will significantly boost your conversion rate immediately upon install
Okay, time for your cheat sheet..."

CYDigital/marteq.io's insight:

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins - CrazyEgg

 

Some that are free.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How many CRO tests are marketers doing monthly? | Smart Insights

How many CRO tests are marketers doing monthly? | Smart Insights | The MarTech Digest | Scoop.it
Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month. CRO is important to marketing teams
CYDigital/marteq.io's insight:

How many CRO tests are marketers doing monthly? | Smart Insights

 

Of those that actually run CRO tests!

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: The Perfect Execution of Conversion Rate Optimization - CrazyEgg

Infographic: The Perfect Execution of Conversion Rate Optimization - CrazyEgg | The MarTech Digest | Scoop.it
Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques and sources of error.
CYDigital/marteq.io's insight:

Infographic: The Perfect Execution of Conversion Rate Optimization - CrazyEgg

 

Optimization goes hand-in-hand with anything digital.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

18 Top A/B Testing Tools Reviewed by CRO Experts - CXL

18 Top A/B Testing Tools Reviewed by CRO Experts - CXL | The MarTech Digest | Scoop.it
AB Tasty
Adobe Target
Apptimize
ChangeAgain.me
Conductrics
Convert
Dynamic Yield
Google Optimize
Kameleoon
Maxymiser
Monetate
Omniconvert
Optimizely
Qubit
Sentient Ascend
SiteGainer
SiteSpect
VWO
CYDigital/marteq.io's insight:

Each one reviewed in details. Click through for the reviews.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Get Consistent Results From Your CRO Efforts - SplitBase

How to Get Consistent Results From Your CRO Efforts - SplitBase | The MarTech Digest | Scoop.it
As I mentioned earlier, A/B testing can be a game-changer if you have well-thought-out, strategic hypotheses for what you want to test.

But how do you know what to test? How do you come up with a high-quality hypothesis?

This is where I want to show you a 10,000ft view of our own methodology. We call it the Testing Trifecta.
CYDigital/marteq.io's insight:

A smart framework.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google Analytics For CRO: 12 Reports To Find Leaks In Your Funnel - KlientBoost

Google Analytics For CRO: 12 Reports To Find Leaks In Your Funnel - KlientBoost | The MarTech Digest | Scoop.it
Report #1: Conversions by Browser & OS
Report #2: Conversions by Mobile
Report #3: Site Speed Metrics by Browser & Browser Version
Report #4: Site Search Report
Report #5: Conversion by Acquisition Source
Report #6: Conversions and Traffic by Hour of the Day
Report #7: Landing Page Performance
Report #8: Behavioral Data by Content Post
Report #9: Sessions by Landing Page 
Report #10: Behavior by Event Tracking
Report #11: Goal Funnel Visualizations
Report #12: Horizontal Funnels
CYDigital/marteq.io's insight:

It's almost prepackaged for you! CT for the important details.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Blast Away the Top 15 Conversion Roadblocks on Your Website - QuickSprout

How to Blast Away the Top 15 Conversion Roadblocks on Your Website - QuickSprout | The MarTech Digest | Scoop.it
1. Slow load time

2. Wrong color scheme

3. Confusing navigation

4. Cluttered design

5. Crappy imagery

6. Excessive options

7. Missing or hard to find contact info

8. Spelling/grammatical errors

9. Stale content

10. Crazy salesy copy

11. No social proof

12. No trust elements

13. Annoying sign-ups

14. An arduous checkout process

15. No A/B testing
CYDigital/marteq.io's insight:

Definitely CT for examples and how to solve.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic] - MarketingProfs

Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Website visitors don't necessarily mean website revenue. You'll need to optimize your website conversion rate to turn browsers into buyers and grow revenue. These useful CRO tips can help.
CYDigital/marteq.io's insight:

The Scientific Method never gets old.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A Guide to Conversion Rate Optimization Tool Categories - RazorSocial

A Guide to Conversion Rate Optimization Tool Categories - RazorSocial | The MarTech Digest | Scoop.it
We have created the following infographic highlighting 9 conversion rate optimization tool categories that will help you improve your conversion online.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How To Turn Browsers Into Buyers - Infographic - CrazyEgg

How To Turn Browsers Into Buyers - Infographic - CrazyEgg | The MarTech Digest | Scoop.it
That’s right. On average, only 2% of your website visitors convert and drive your online revenue.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization - Webbiquity

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization - Webbiquity | The MarTech Digest | Scoop.it

"Conversion Rate Optimization

1) Picreel
2) Lucky Orange

Form Builders

1) 123Contact Form
2) Google Forms
3) Wufoo
4) JotForm
5) Best Contact Form
6) Typeform

Landing Page Builders

1) LeadPages
2) Unbounce
3) Instapage
4) Thrive Landing Pages + Thrive Content Builder"

CYDigital/marteq.io's insight:

For the life of me I cannot understand why a landing page builder would not incorporate excellent form building and CRO. Example: we use 123Contact Form with Unbounce even though Unbounce has form building. Why? You can't attach documents to a form submission with Unbounce.

 

Anyway, CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Understanding your customers and visitors: 14 tools that reveal why people abandon your website - Conversion Rate Experts

Understanding your customers and visitors: 14 tools that reveal why people abandon your website - Conversion Rate Experts | The MarTech Digest | Scoop.it
  • "Tools for web analytics: Despite being free, Google Analytics is a sophisticated and powerful web analytics suite. It is sufficient for most websites. If you’re looking for an enterprise solution, check out Google Analytics 360. Google Analytics alternatives include Adobe Analytics, Webtrends, Quantcast Measure, Woopra, Piwik and Flurry Analytics specializes in mobile apps.
  • Tools for click-mapping: We often use Crazy Egg (mobile-friendly), Hotjar (mobile-friendly), ClickTale (mobile-friendly) and several A/B-testing tools that include similar functionality. Other alternatives include Fullstory, Inspectlet, Jaco, Lucky Orange, MouseStats, Ptengine, UsabilityTools, UserTrack, and Zeerat.
  • Session recording tools: ClickTale (mobile-friendly) pioneered session-recording software. Alternatives include Hotjar (mobile-friendly), Inspectlet, UsabilityTools, UserReplay, SessionCam, FullStory, Decibel Insight, and Mouseflow,
  • Form analytics: Options include ClickTale (mobile-friendly), Hotjar (mobile-friendly), Formisimo, SessionCam and Inspectlet.
  • Live chat solutions we come across often: ZenDesk Chat, LiveChat, Drift, FreshDesk, Olark, LivePerson, HappyFox, SnapEngage, LiveAgent, Intercom (for web apps), and Comm100.
  • Cobrowing tools:  Solutions for cobrowsing include Pega, Oracle Service Cloud and Surfly."
CYDigital/marteq.io's insight:

CT for the links and descriptions.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Basics of B2B Conversion Optimization (via ConversionXL)

The Basics of B2B Conversion Optimization (via ConversionXL) | The MarTech Digest | Scoop.it
Conversion optimization is a little different if you’re in B2B.

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.


You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different.
CYDigital/marteq.io's insight:

Download the eBook, stay for the article.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Here's an AB Testing Framework Used By CRO Professionals - Conversion Sciences

Here's an AB Testing Framework Used By CRO Professionals - Conversion Sciences | The MarTech Digest | Scoop.it
Here is a proven AB testing framework used by CRO experts to deliver consistent, repeatable results.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

50 Ways To Increase Your Website's Conversion Rate - Forbes

50 Ways To Increase Your Website's Conversion Rate - Forbes | The MarTech Digest | Scoop.it
Improving your conversion rate will increase your revenue, regardless of what else you have going on. So just improve your conversion rate. No problem, right?

Unfortunately, if you’ve ever tried it, you know it’s not that simple. There are countless variables that factor into whether or not a visitor converts, some of which occasionally defy conventional logic.

Fortunately, there are dozens of strategies you can use to increase your conversion rate. Here ar
CYDigital/marteq.io's insight:

Yeah, there are 50. CT: you may pick up an idea or 3.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Which Conversion Rate Optimization Method Is Trending Most This Year? - MarketingCharts

Which Conversion Rate Optimization Method Is Trending Most This Year? - MarketingCharts | The MarTech Digest | Scoop.it
A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar percentage (53%) plan to increase their CRO budgets in the coming year, according to Econsultancy’s 8th annual Conversion Rate Optimization Report, produced in association with RedEye.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Top 20 CRO Tools for Digital Marketer - Siteber

Top 20 CRO Tools for Digital Marketer - Siteber | The MarTech Digest | Scoop.it

Table of Content [hide]

  1. A/B testing and multivariate testing tools
  2. Heatmap & scrollmap tracking
  3. Usability testing tools
  4. Landing page creation
  5. Cross-browser and cross-device testing
  • Email testing
  • Browser testing
  • Mobile devices
CYDigital/marteq.io's insight:

Please CT for the complete list.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

7 advanced conversion strategies you probably don't know - Marketing Land

7 advanced conversion strategies you probably don't know - Marketing Land | The MarTech Digest | Scoop.it
1. Setting a tripwire to get people into your funnel
2. Setting up email automation for people who get into your pipeline
3. Using animation to highlight your calls to action
4. Detecting a user’s location and serve a landing page specific to that area
5. Shopping cart marketing
6. Creating CTAs and tripwires specific to the content the visitor is viewing
7. Setting up funnel analysis from start to finish
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Detailed Guide To Conversion Rate Optimization - Mountnow

The Detailed Guide To Conversion Rate Optimization - Mountnow | The MarTech Digest | Scoop.it
Conversion rate optimization will help you gain more customers without increasing your current traffic. This guide will teach you everything you need to know.
CYDigital/marteq.io's insight:

A DEFINITIVE primer! Perfect to pass along to the MarTech newbies.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today - HubSpot

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today - HubSpot | The MarTech Digest | Scoop.it
1) Start learning with visitor heatmaps
2) Try a different button color
3) A/B test your PPC landing page headlines
4) Split test your most visited landing page
5) Mix up your email subject lines for improved open rates
6) Try a radically different lead nurturing sequence
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why Google Analytics reports a lower conversion rate and how to fix it — Snehal Samant

Why Google Analytics reports a lower conversion rate and how to fix it — Snehal Samant | The MarTech Digest | Scoop.it
  • Head on over to the Admin section of Google Analytics and scroll down to Calculated Metrics. Select ‘Percent’ as Formatting Type.
  • Start typing the name of the goal in the Formula field and it should appear in a dropdown. Select it. Space. ‘/’. Start typing users and select it as well.
  • Name your metric — ‘goal name’ by users CVR and hit Create.
CYDigital/marteq.io's insight:

Boom.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI - Top Rank Blog

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI - Top Rank Blog | The MarTech Digest | Scoop.it
CRO Testing Tools
CRO Analytics
A/B testing/Landing Pages
CRO Surveys/Research
Page Rendering
Site Speed
CYDigital/marteq.io's insight:

CT for the individual tools within each of these categories...some of which are free.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions By 994%

Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions By 994% | The MarTech Digest | Scoop.it
Active calls to action are incredibly powerful. These CTAs, urging visitors to “get started” or inviting them with “let’s go” seem to really resonate with our audience and motivate them to click.

Tackling the low-hanging fruit is a great way to get your feet wet with CRO. You’ll likely see some big wins quickly, which can motivate you to take on more granular changes throughout the rest of your site.

TAKEAWAYS
  • Make your CTA specific to your user’s goal
  • Test only one element at a time
  • Use active language
  • Be patient and wait for statistical significance
  • Analyze your results and take action
Find out if your tests reach statistical significance with this handy CRO calculator, by SnapApp and Leadin by HubSpot!
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to boost your conversion rate without changing your web content - Marketing Land

How to boost your conversion rate without changing your web content - Marketing Land | The MarTech Digest | Scoop.it
1. Use heat mapping.
2. Conduct feedback surveys.
3. Remove the doorways.
Many marketers don’t take doorways seriously enough, despite warnings from Google. In my opinion, doorways are conversion mirages because their purpose is to increase the lead count. In reality, they do more harm than good.

4. Encourage user-generated content.
5. Start an email drip campaign.
6. Use multi-screen marketing.
Multi-screen advertising begets cross-device conversion. Cross-device conversion adds up to the cumulative conversion rate. Multi-screen marketing also offers key information related to consumer behavior.

7. Shorten loading time.
CYDigital/marteq.io's insight:

Especially heat mapping.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A/B Testing Continues to Get the Nod For Conversion Rate Optimization - MarketingCharts

A/B Testing Continues to Get the Nod For Conversion Rate Optimization - MarketingCharts | The MarTech Digest | Scoop.it
Getting started with conversion rate optimization (CRO)? A/B testing should probably be the first port of call, according to [download page] a survey of 177 marketing influencers by Ascend2 and its Research Partners. Not only did these respondents point to A/B testing as the most effectiv
CYDigital/marteq.io's insight:

Make no mistake: MVT provides the most effective results, but so damn difficult. I miss Google Website Optimizer.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.