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Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments

Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments | The MarTech Digest | Scoop.it
In this Quick Win Clinic, Flint McGlaughlin optimizes a webpage that provides marriage counseling. The CTA is in a prominent position but fails to achieve
CYDigital's insight:

The usual great insight. Only 5 minutes.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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10 Free Code Snippets for Creating Beautiful CSS3 Buttons - 1stWebDesigner

10 Free Code Snippets for Creating Beautiful CSS3 Buttons - 1stWebDesigner | The MarTech Digest | Scoop.it
If you’re looking for some examples of quality CSS buttons, this post is where you should start. We’ve organized 10 unique CSS button collections and snippets from CodePen which you can study and clone for your own web projects.

CYDigital's insight:

10 great options with all the code you need!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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A Digital Marketer's Guide to Visual Cues - ConversionXL

A Digital Marketer's Guide to Visual Cues - ConversionXL | The MarTech Digest | Scoop.it
The visual cues did impact how much a user pays attention to the form.

  • The hand-drawn arrow resulted in the longest amount of time on the form.
  • The human looking away from the form resulted in the shortest.
So, while every site is different, here’s some empirical data that says you should perhaps test hand-drawn directional objects (e.g. an arrow) for guiding the attention of users.

Also, if you use an image of a human as a visual cue, have this person looking in the direction of the CTA or key feature. The human looking away was the worst in terms of fixation time.
CYDigital's insight:

Excellent guide on visual cues. As usual...TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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7 Tips To Create Call-To-Action Buttons That Get Clicked - TechWyse 'Rise to the Top' Blog

7 Tips To Create Call-To-Action Buttons That Get Clicked - TechWyse 'Rise to the Top' Blog | The MarTech Digest | Scoop.it

"Here are 7 tips to help you create CTA buttons that get clicked and bring you more conversions than ever.
1. Define the action you want your visitors to take
2. Craft your CTA button copy
3. Create a sense of urgency
4. Don’t forget about legibility
5. Make it large and bright
6. Choose the right color
7. Pick the right spot"

CYDigital's insight:

And of course...TEST!

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How to Write Effective CTAs on Social Media: A Guide for Marketers -Hootsuite

How to Write Effective CTAs on Social Media: A Guide for Marketers -Hootsuite | The MarTech Digest | Scoop.it
1. Customize CTAs for each platform
2. Use actionable language
3. Have a clear value proposition
4. Be consistent with your tone
5. Forget the jargon
6. Lead into it
7. Tap into human emotion
8. Make it easy for the reader
9. Align CTA copy with landing page copy
10. Make it easy for your followers to get in touch
11. Test different CTAs
12. Be a call to action, not a whisper
13. Use ‘you’ and ‘your’
CYDigital's insight:

No doubt!

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Ranked: Best and Worst Locations for Your Call-to-Actions - WishPod

Ranked: Best and Worst Locations for Your Call-to-Actions - WishPod | The MarTech Digest | Scoop.it

"The best locations for a CTA are:

  • Somewhere above the fold
  • Inline throughout your content
  • In a popup to grab your visitor's attention

 

The worst locations for a CTA are:

  • In a sidebar
  • In the footer of your website"
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group

B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group | The MarTech Digest | Scoop.it
In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA.

In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your content promotion campaigns.
CYDigital's insight:

Please CT for the complete rundown by channel.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Data-Driven CTAs for Each Stage of Your Sales Funnel - Kissmetrics

Data-Driven CTAs for Each Stage of Your Sales Funnel - Kissmetrics | The MarTech Digest | Scoop.it

Top of the Funnel
At this early evaluation stage, marketers typically use long form blog content to grab referral and organic traffic and introduce a brand to the audience. Other types of content at this stage include:

  • eBooks and white papers
  • Reports
  • Infographics

 

Middle of the Funnel
At this stage, it’s not uncommon to use email marketing, segmented by audience and intent, to build a relationship with the audience. Other types of content for the evaluation stage include:

  • Comparison white papers
  • Expert guides
  • Live interactions including webinars

 

Bottom of the Funnel
At this phase, you want to leverage content that persuades your audience to make a purchase. This can include:

  • Trial downloads
  • Demos
  • Infographics
  • Product literature or buyer guides
  • Further case studies
CYDigital's insight:

Please CT for the CTAs.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Building a CTA Button Your Leads Can’t Help But Click - Kissmetrics

Building a CTA Button Your Leads Can’t Help But Click - Kissmetrics | The MarTech Digest | Scoop.it
Lead to the button with benefits
Drive more leads by offering your unique selling point. When a customer clicks on your CTA button, they should know why it will benefit them. Start with a confident headline on the page that conveys a key value you offer, and support it with a subhead that explains it. Follow with clear button copy that encourages users to claim these benefits.

If you’re like everyone else – boring and wordy – you won’t get your customers to pay attention or even to think about clicking your CTA. Add personality, emotions and enthusiasm to help draw in customers.
CYDigital's insight:

The complete post is a useful reminder as to what is important, but I cherrypicked an obvious one: lead to the button with benefits.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Anatomy of the Perfect CTA Button - Inbound Marketing Agents

The Anatomy of the Perfect CTA Button - Inbound Marketing Agents | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse

Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The Five-Step Process for Writing Powerful Call-to-Actions - Kissmetrics

The Five-Step Process for Writing Powerful Call-to-Actions - Kissmetrics | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Far more (important) detail when you click through.

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6 Call to Action Phrases That Work - Kapost

6 Call to Action Phrases That Work - Kapost | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

These are not CTA button copy recommendations.

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16 Call-to-Action Formulas That Make People Want to Click - HubSpot

16 Call-to-Action Formulas That Make People Want to Click - HubSpot | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Great collection. Stop reinventing the wheel!

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The Last Bulletproof Button You’ll Ever Need - Email on Acid

The Last Bulletproof Button You’ll Ever Need - Email on Acid | The MarTech Digest | Scoop.it
Buttons can be one of the most frustrating parts of email development. It has to look great (or at least look like a button) in every single client, because this little colored block is what all your high-conversions dreams are resting on. I built this button to use for our in-house mailings, and I thought I'd share it here.

This button accomplishes a few things. It includes spacers to help you control how much space appears before and after the button. It's also built so that the entire colored area of the button is clickable/touchable, not just the text. One advantage this button has, being code-based instead of image-based, is that it's always visible, even when image blocking is turned on. There are two versions of this button included, one centered and one left aligned.


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

CYDigital's insight:

The HTML is available when you click through.

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3 Questions Behind Effective 'Calls to Action' That Drive Conversions - Entrepreneur

3 Questions Behind Effective 'Calls to Action' That Drive Conversions - Entrepreneur | The MarTech Digest | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

CYDigital's insight:

Need more information on Calls to Action? Go here: http://www.scoop.it/t/the-marketing-automation-report/?tag=CTA 

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Are Your Calls-to-Action Spurring the Right Action? - Inbound Marketing Agents

Are Your Calls-to-Action Spurring the Right Action? - Inbound Marketing Agents | The MarTech Digest | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

CYDigital's insight:

Text only, without the use of a jpg, png, gif, etc. and when done correctly, are the most effective. Careful about the color!

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5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes - Kissmetrics

5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes - Kissmetrics | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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Three Ways Brain Science Can Skyrocket Your Conversion Rates - Profs

Three Ways Brain Science Can Skyrocket Your Conversion Rates - Profs | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital's insight:

Excellent information, and you should test the concepts with your LPs.

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Julie Brain Lady Anderson's curator insight, October 19, 2015 3:03 PM

I always teach my clients this very thing. Be careful what your messaging, including the colors you use, are telling you customers. #brainladyjulie www.YourBestMindOnline.com

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3 Steps to More Clickable Call-to-Action Buttons [Quick Guide] - FormStack

3 Steps to More Clickable Call-to-Action Buttons [Quick Guide] - FormStack | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

Use orange with white lettering: it really jumps.

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Create a Killer Email Call to Action - Profs

Create a Killer Email Call to Action - Profs | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

As usual, this is a point from where you can start your...TESTING. More details when clicking through.

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How To Put A Linked Call-To-Action Within Your Youtube Video - Internet Marketing Ninjas Blog

How To Put A Linked Call-To-Action Within Your Youtube Video - Internet Marketing Ninjas Blog | The MarTech Digest | Scoop.it

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CYDigital's insight:

And no better way to learn than via a video.

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4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy | The MarTech Digest | Scoop.it

Digest...


1. Use first person.

Did you know that changing the pronoun in your CTA could drastically improve conversions? In one case, changing from “start your free 30-day trial period” to “start my free 30-day trial period” increased conversions by 90%!

 

2. Keep it simple, but specific.

Use language that reflects what your customer is going to receive when they click. Put yourself in their shoes: What’s the next step in the sales process? Do they want to see prices? Sign up for a newsletter? Share with friends?


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3. Add social proof.

Social proof helps to convince a potential customer that people like them are buying—and loving—your product. It can take several different forms – Product reviews help customers make decisions. Logos of companies that have used or featured your product give credibility. Testimonials with photos are often used to attract like-minded buyers.

 

4. Don’t assume you know how your customers will act.

Sometimes our customers do wacky things. That is why A/B testing is so critical. 

CYDigital's insight:

If you want an immediate boost, follow #1. Start there, enjoy the uplift, and move to the others.

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Sales Renewal's curator insight, October 29, 2014 7:02 AM

Is it time to assess your Calls to Action? Here are four things to consider:

  1. use the first person;
  2. keep it simple - and specific;
  3. add "social proof" - testimonials, for example;
  4. A/B test wherever possible - don't assume you know how visitors will act.


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Turn Your CTAs Into Helpful Tools: 5 CTAs that dramatically increased page performance | MarketingExperiments

Turn Your CTAs Into Helpful Tools: 5 CTAs that dramatically increased page performance | MarketingExperiments | The MarTech Digest | Scoop.it
Effective calls-to-action aren’t based on a set of “best practices.” Instead, they should be thought of as an element of customer service. That approach makes the CTA about the audience, not the marketer. This post features five quick-hit examples of making the customer the focus of the call-to-action and how each of those examples performed against a more traditionally approached control.


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CYDigital's insight:

CTAs are not art: it's a science. Test, measure, optimize.

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5 Traits the Best Calls-to-action All Share in Common | MarketingExperiments

5 Traits the Best Calls-to-action All Share in Common | MarketingExperiments | The MarTech Digest | Scoop.it

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CYDigital's insight:

Excellent article. Please click through for details.

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