Dell Becomes Latest Software Company to Chase Marketer Dollars - Ad Age | The MarTech Digest |
The company will soon introduce a "digital transformation" business offering, which includes consulting services and technology tailored to organizations revamping their digital operations. Dell is expected to reveal the new offering at its Dell World conference this week in Austin, Texas.
At its heart, Dell's offering will include its current social listening and social strategy tools, along with a new analytics platform that will help marketers and other departments make sense of the data they collect. Dell will also offer consulting services to help its clients map and improve their interactions with customers.


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