The MarTech Digest
545.2K views | +5 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights

What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights | The MarTech Digest | Scoop.it
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework
CYDigital's insight:

What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

The Benefits of E-Commerce for B2B Firms - MarketingProfs

The Benefits of E-Commerce for B2B Firms - MarketingProfs | The MarTech Digest | Scoop.it
Most B2B decision-makers expect e-commerce to drive growth. Check out why they think so, including the value of B2B e-commerce for customers and effective e-commerce tactics.
CYDigital's insight:

The Benefits of E-Commerce for B2B Firms - MarketingProfs

 

To access the full study, click through for the link.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

72 Must-Have Features for E-Commerce Websites [Infographic] - MarketingProfs

72 Must-Have Features for E-Commerce Websites [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Does your e-commerce website provide the best possible experience for visitors? Check out today's infographic to see 72 site sections and features to consider when creating or updating your site.
CYDigital's insight:

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

9 Critical Skills to Build a Robust B2B Ecommerce Site - Practical Ecommerce

9 Critical Skills to Build a Robust B2B Ecommerce Site - Practical Ecommerce | The MarTech Digest | Scoop.it
User experience design 

Front-end development

Backend development

Data analysis

Digital marketer

Hosting

Technology architect

Project manager

Tester
CYDigital's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

New Forrester Wave Finds That Midmarket Companies Want Enterprise Features At A Small Business Price · Forrester

New Forrester Wave Finds That Midmarket Companies Want Enterprise Features At A Small Business Price · Forrester | The MarTech Digest | Scoop.it

"Today’s midsize B2B firms are looking for data-driven, enterprise-quality commerce technology at a small-business price that supports:

  • Full-spectrum selling. B2B customers today interchangeably use both self-serve and full-service buying options. Midmarket B2B sellers must operate solutions that meet the idiosyncratic needs of business customers who often prefer to buy without talking to sales reps, but who also may consult with sales reps for more complex and involved purchases.
  • Personalized digital commerce experiences. Personalization is as critical for midmarket B2B companies as it is for enterprise B2B companies. Commerce suites personalize the buying experience for midmarket B2B customers by controlling the front-end experience or by managing the customer data that fuels personalization.
  • Agility and fast time-to-market. Customers need agility and faster TTM from their platforms, which means that years-long implementations and heavy-IT-footprint solutions are becoming obsolete. Midmarket B2B companies now insist that their commerce solutions have cloud-based, service-oriented architectures that operate in a more modern and modular environment."
CYDigital's insight:

The headline applies to anything. However, the report (which you can access via the adjacent link) specifically covers B2B Commerce, and I don't know how a vendor can offer less-than-ideal features when it comes to Ecommerce.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Forrester’s 2017 B2B Commerce Suites For Midsize Organizations - via Magento

CYDigital's insight:

This is readily available online from Magento, so I just pulled the URL(https://magento.com/sites/default/files/ForresterB2B%20Wave.pdf) and reposted here. BTW: Magento is the clear leader in this space.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

E-Commerce SEO in 11 Steps: the Ultimate Guide - Link-Assistant

E-Commerce SEO in 11 Steps: the Ultimate Guide - Link-Assistant | The MarTech Digest | Scoop.it
E-commerce SEO doesn't have to be complicated or time-consuming. Follow this step-by-step guide for smart tips on making the most of e-commerce SEO in no time!
CYDigital's insight:

As you know, B2B E-commerce is about to burst, so this is a very timely and useful guide.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] - Social Media Explorer

The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] - Social Media Explorer | The MarTech Digest | Scoop.it
Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers....read more
CYDigital's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic] - MarketingProfs

E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
This 17-step SEO guide will help you to optimize your product pages for e-commerce. Check out this infographic guide to make sure all the elements of your e-commerce product pages are in place.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

10 Dynamic E-commerce Trends to Land Sales - SEMrush

10 Dynamic E-commerce Trends to Land Sales - SEMrush | The MarTech Digest | Scoop.it
CYDigital's insight:

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

4 points of failure in B2B e-commerce - SmartBrief

4 points of failure in B2B e-commerce - SmartBrief | The MarTech Digest | Scoop.it
  • A sense of “transform or die” creates a rush to implement without proper communication. 
  • Attempts to use e-commerce solutions primarily built for B2C to power vastly different B2B commerce processes. 
  • Enterprise applications are often ill-equipped to provide the right B2B digital experience. 
  • Finally, we’re seeing a rise in e-commerce environments that contain a mashup of individual applications as B2B companies try to solve specific needs one by one. 
CYDigital's insight:

#3 was a surprise. CT for the details.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

10 Building Blocks of Top B2B eCommerce Sites - ERP Software Blog

10 Building Blocks of Top B2B eCommerce Sites - ERP Software Blog | The MarTech Digest | Scoop.it
  1. Design
  2. User Experience
  3. Information
  4. SEO
  5. Curation
  6. Scalability
  7. Integration
  8. Logistics
  9. Social Media
  10. Value
CYDigital's insight:

The basics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Infographic: B2B E-Commerce's Impact On Manufacturing And Distribution - Manufacturing.net

Infographic: B2B E-Commerce's Impact On Manufacturing And Distribution - Manufacturing.net | The MarTech Digest | Scoop.it
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

5 Strategies for Better B2B Ecommerce - Chiefmarketer

5 Strategies for Better B2B Ecommerce - Chiefmarketer | The MarTech Digest | Scoop.it
1. Enrich the commercial process. By expanding upon the traditional shopping cart approach, B2B ecommerce solutions consider speed and quality throughout the end-to-end commercial process, allowing businesses to reduce the amount of time spent on menial tasks, and offer customers information in a more convenient and comprehensive way.

2.  Enable interactions first; transactions second. Enabling an interaction produces value that enabling a transaction cannot. Identifying the right product specifications and commercial components for a customer, for instance, requires consultation beyond what’s found in a standard FAQ section or within user reviews.

3. Reducing complexity is more important than gathering information. When it comes to making a decision between collecting data about customers and keeping it simple for them, B2B businesses must choose in favor of keeping simplicity first and gathering information second. This decision manifests in the real world often when it comes to offering customers and prospects gated content in exchange for contact information.

4. Differentiate by providing information resources to partners and customers. Many B2B businesses have the opportunity to deliver more value by providing more information such as maintenance and service records, contract and correspondence history, information about customer installations, product roadmaps, and lead time.

5. Evolve your offering to engage the market in ways you previously could not. In a B2B setting, similar benefits can be achieved by making a simple portion of the overall offering available as a “starter” or “entry level offer” for prospective customers. Current customers may value an option of buying simple product extensions or contract renewals online. The efficiency of these simple on line transactions is a benefit to both the B2B business and to its customers.
CYDigital's insight:

B2B Ecommerce is here in a big way...and it's one of the 2017-18 focal points for marketers.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Social Media for E-Commerce Marketing [Infographic] - MarketingProfs

Social Media for E-Commerce Marketing [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
Henry Knoop's curator insight, February 1, 2017 9:09 AM

Infographic waarom Social Media werkt

Scooped by CYDigital
Scoop.it!

[FREE] Ecommerce Best Practice Report 2017 - ConversionXL

[FREE] Ecommerce Best Practice Report 2017 - ConversionXL | The MarTech Digest | Scoop.it
Get data-backed ecommerce guidelines you can implement right away to increase revenue.

If you’re wondering what works best right now in ecommerce, you’re in luck. We just launched a comprehensive guide (247 guidelines) on ecommerce best practices, all derived from user testing and custom research.


If you’re under 1000 purchases a month and can’t run your own A/B testing program yet, you can use this report as a list of action items.

If you want to be competitive in 2017 and beyond, you should be at least as good as these guidelines.
CYDigital's insight:

Timely!

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

7 Things to Consider When Launching an E-commerce Site - Online Marketing Institute

7 Things to Consider When Launching an E-commerce Site - Online Marketing Institute | The MarTech Digest | Scoop.it
  • The Home Page & Beyond
  • Products, Hierarchy & Descriptions
  • User Experience (UX)
  • The Checkout Process
  • Fulfillment
  • After the Sale
  • If You Build It, Will They Come?
CYDigital's insight:

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

How to Craft the Best Damn E-commerce Page on the Web - Moz

How to Craft the Best Damn E-commerce Page on the Web - Moz | The MarTech Digest | Scoop.it
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
CYDigital's insight:

A well-spent 18 minutes. Smart stuff.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

8 reasons why your ecommerce business needs marketing automation - DotMailer

8 reasons why your ecommerce business needs marketing automation - DotMailer | The MarTech Digest | Scoop.it
Here are eight solid reasons your ecommerce business needs marketing automation:

  •      Easier to personalize marketing campaigns
  •      Easier customer targeting across multiple channels
  •      Improved lead generation and conversion
  •      Better opportunity for cross-selling and upselling
  •      Management of cart abandonment
  •      Improved post-transaction marketing
  •      Improved analytics
  •      It’s a time-saver
CYDigital's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Salesforce Enters E-Commerce Fray - WSJ

Salesforce Enters E-Commerce Fray - WSJ | The MarTech Digest | Scoop.it
Salesforce.com Inc. on Tuesday introduced a new e-commerce service based on its $2.8 billion acquisition of Demandware Inc. in July. The Salesforce Commerce Cloud is intended to help customers set up online storefronts and in-store tablets and kiosks, adding commerce functions to the company’s portfolio of software delivered as a service over the internet.

Salesforce will need to adapt Demandware’s software to accommodate sales from one business to another, said Gene Alvarez, managing vice president at Gartner. For instance, the new service will need to tie in to corporate procurement and purchase order systems, he said. It doesn't yet have these features.

By 2020, the U.S. business-to-business digital commerce market is expected to top $1.1 trillion from $780 billion in 2015, a compound annual growth rate of 7.7%, according to Forrester Research.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Migrating an Enterprise eCommerce Website to a New Platform - Sellbrite

Migrating an Enterprise eCommerce Website to a New Platform - Sellbrite | The MarTech Digest | Scoop.it
One of the scariest and most necessary changes a growing eCommerce company experiences is the dreaded replatform and the subsequent migration. You know, transferring all of your products and existing information from your old eCommerce platform to a new solution.

The key to a successful replatforming is understanding it is a layered process. Each layer deserves your full attention, consideration, and preparation. Hiring an eCommerce development firm is a big decision. The new build or replatforming project won’t come without its bumps in the road. But the more prepared you are as a client, the more you can help keep the project development path smooth all the way through the new build or replatforming project. 

This guide is all you need to help you prepare for making the switch as painless as possible.
CYDigital's insight:

An excellent collection of resources around eCommerce.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Predicting The Future Of B2B E-Commerce - Forbes

Predicting The Future Of B2B E-Commerce - Forbes | The MarTech Digest | Scoop.it
  • 2015 worldwide spending on digital commerce platform software reached approximately $4.7B, attaining 15% year-over-year increase according to Gartner.
  • Gartner estimates that the digital commerce platform market will grow at a Compound Annual Growth Rate (CAGR) of over 15% from 2015 through 2020, including revenue from SaaS, licenses, and maintenance.
  • Gartner predicts that by 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure, price, quote (CPQ) tools to calculate and deliver product pricing dynamically.
  • Forrester estimates that B2B e-Commerce will top $1.1 trillion and account for 12.1% of all B2B sales in the US by 2020.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Salesforce Lightning Bolt can power B2B commerce | FierceCMO

Salesforce Lightning Bolt can power B2B commerce | FierceCMO | The MarTech Digest | Scoop.it
The new Lightning Bolt offering from Salesforce launched last week provides marketers with a framework on the Salesforce platform that gives them the ability to deploy personalized customer experiences across devices, and a Bolt solution from CloudCraze will focus on B2B commerce.

Salesforce Lightning Bolt allows marketers to create new communities, portals and customer-facing websites that integrate directly with the Salesforce CRM. A new Lightning Bolt-specific category on the Salesforce AppExchange will allow thousands of partners in the Salesforce ecosystem to develop, market and sell Salesforce Bolt solutions.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

B2B Ecommerce Market Is Still Maturing - eMarketer

B2B Ecommerce Market Is Still Maturing - eMarketer | The MarTech Digest | Scoop.it
Most organizations are still figuring out the basics of strategy and development
CYDigital's insight:

There's a reason why SFDC is shifting towards transactional.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

SalesOptimize Introduces B2B Sales Lead Generation Search Engine - Demand Gen Report

SalesOptimize Introduces B2B Sales Lead Generation Search Engine - Demand Gen Report | The MarTech Digest | Scoop.it
E-commerce platform SalesOptimize announced the launch of its B2B sales lead generation search engine for companies selling their products or services to e-commerce merchants.

The solution’s web-crawler technology is designed to gather data on more than 1.7 million global Internet retailers across 20 countries. The data supplied by the service can include contact details of key executives, an estimated merchant size and details of the payment platform and shipping service.
CYDigital's insight:

Don't overlook, as B2B eCommerce is growing rapidly. This particular tool doesn't play, but watch for similar in B2B.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.