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The US is going to be GDPR compliant before the EU | Smart Insights

The US is going to be GDPR compliant before the EU | Smart Insights | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

The US is going to be GDPR compliant before the EU | Smart Insights

 

I love the excuse "too little time."

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketers Preparing For And Adapting To Email Compliance Standards Around The Globe - Demand Gen Report

Marketers Preparing For And Adapting To Email Compliance Standards Around The Globe - Demand Gen Report | The MarTech Digest | Scoop.it
CASL requires that all commercial email messages sent to or from Canada receive consent from recipients before sending messages. Such consent can be implied. If the sender has a preexisting relationship with the recipient, for instance, the communication is viewed as consensual. Australia’s Anti-Spam Act has similar stipulations and applies to emails to and from that country.

The GDPR has similar restrictions about email messages as well, but the law affects many more people — 750 million versus about 60 million for the combined populations of Canada and Australia. Neither soft opt-in or soft opt-out options are allowed. These restrictions are much more stringent that those set forth by the U.S.’s 2003 CAN-SPAM Act, which does not require that emailers permission before they send their emails.
CYDigital/marteq.io's insight:

If you're marketing into the EU, you MUST get into gear to become GDPR compliant. This is NOT something you can leave for the last moment, week or even month.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Almost three in four global marketers still unaware of full GDPR implications - Marketing Week

The vast majority of marketers do not understand the full implications of new European data laws and are ill-equipped to deal with their consequences.

According to a World Federation of Advertisers (WFA) survey of major global brands that spend more than $20bn on marketing annually, 70% of brand owners do not feel marketers in their organisation are fully aware of the extend of the General Data Protection Regulation (GDPR) and just 65% expect to be fully compliant when it comes into force in May 2018.

One in four organisations admitted they are still in the “initial planning stages”, while only 41% have a framework or strategy in place to ensure they comply with the new laws.
CYDigital/marteq.io's insight:

I cannot tell you how important GDPR is: without your direct action, you can forget email marketing and marketing automation targeted towards Europe. And you can't get compliant in just a few days.

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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GDPR is Around the Corner. How Prepared Are You? - CIO.com

GDPR is Around the Corner. How Prepared Are You? - CIO.com | The MarTech Digest | Scoop.it
There are two categories of sanctions with associated fines associated for non-compliance. Companies may fall into minor or technical and major violations. Each can range from about €12 million to €20 million ($15 to $24 million USD) and above. Should individuals suffer damages from non-compliance, untapped liability may ripple across the value chain, adds Precsenyi.

CYDigital/marteq.io's insight:

Draconian. 

 

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Tackling GDPR compliance before time runs out | McKinsey & Company

Tackling GDPR compliance before time runs out | McKinsey & Company | The MarTech Digest | Scoop.it
Data protection has always been important. Now it’s becoming urgent. Here’s a primer on how companies can adapt to the new rules.
CYDigital/marteq.io's insight:

The best article we've seen to date.

 

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GDPR for marketers: Five examples of 'Legitimate Interests' - Econsultancy

GDPR for marketers: Five examples of 'Legitimate Interests' - Econsultancy | The MarTech Digest | Scoop.it

"1. Suppression

If a user objects to direct marketing, for example, a company may need to hold some personal data, however limited, in order to ensure no more marketing is sent to this user. This could be regarded as a legal obligation.

2. Personalisation

Though a retailer or a travel company may rely on consent for marketing comms, personalising a website's content (e.g. recommendations) to improve the user's customer experience may rely on legitimate interests.

3. Direct marketing

As the DPN suggests, legitimate interest could include direct mail from a charity to existing supporters updating them on details of upcoming events.

4. Web analytics

The DPN gives the example of 'a social media platform [using] diagnostic analytics to assess the number of visitors, posts, page views, reviews and followers in order to optimise future marketing campaigns.

 

5. Updating customer details and preferences

 

The DPN highlights the example of a retailer using an external service provider to verify the accuracy of customer data. The DPN also details that controllers have to be careful here as to how such activity is carried out."

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Taking financial services marketers on the GDPR journey | Capgemini

Taking financial services marketers on the GDPR journey | Capgemini | The MarTech Digest | Scoop.it
Resolution of the core data protection challenges of the “always connected” consumer vis-à-vis the limitations of the new GDPR regulation can be arrived at via three key areas:

o   Data locality (where is the data?),

o   Data security (how safe is the data?), and finally

o   Data access (who can access the data?).

Unleashing the full potential of data and/or customer information can be successfully accomplished by embedding a Data Management Platform (DMP) which acts as the command center of the marketing integrations, by centralizing the increasingly complex network of integrations, platform experts, and regulations.
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Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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What GDPR Means for Your Business - Act-On Blog

What GDPR Means for Your Business - Act-On Blog | The MarTech Digest | Scoop.it
Data subject consent is a massive issue ‒ how you obtain consent from a data subject. Under GDPR, a data subject is the actual individual and not an anomaly. Cross-border data transfers is a big one. If you’re moving data around Europe or from Europe back to the US or wherever it may go, that’s something to think about. In terms of how it’s done from an adequacy perspective, under the current environment, the cross-border data transfer mechanism between Europe and the US is governed by a program called the privacy shield, and we are privacy shield-certified as a company. But there will be other entities that come to play to help that along.

Profiling and the right to reject will be a massive issue in terms of how individuals get profiled and how they have the right to object about being profiled; meaning, if I know that you’re wearing a white shirt today, I’m going to profile your shirt preferences, and maybe send you some white pants to go with that. As the individual, the issue is how you can manage that in terms of being able to opt out of that profiling moving forward.
CYDigital/marteq.io's insight:

CT for details on all 10.

 

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GDPR: Six examples of privacy notice UX that may need improvement

GDPR: Six examples of privacy notice UX that may need improvement | The MarTech Digest | Scoop.it

"The General Data Protection Regulation (GDPR) is set to change the rights of data subjects (i.e. people), and ergo how companies process and store data, and how they communicate with data subjects at the point of consent and beyond.

 

So far on the Econsultancy blog, we've concentrated on picking out examples of best practice UX for 'opt-ins' and privacy notices. But as much as we can point out good practice, it's often easier to spot those that look like they may be on shaky ground. I thought it would be useful to round up some examples to see what our readers think. 

 

I don't want to point the finger or scaremonger, merely to point out UX which is likely already earmarked for improvement ahead of the May 2018 deadline. In some cases, companies are straying into 'dark patterns' territory, but others are guilty only of ill-thought-through design.

 

Remember that the key point of GDPR is lawfulness of data processing, which when it comes to user experience demands that the data subject gives their clear, affirmative consent (and then subsequently has rights such as the right to erasure or rectification)."

CYDigital/marteq.io's insight:

You definitely want to CT for the 6 case examples.

 

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The Ultimate Guide to International Email Spam Laws - Crazy Egg

The Ultimate Guide to International Email Spam Laws - Crazy Egg | The MarTech Digest | Scoop.it
I’m starting to get a lot of email from companies that haven’t asked permission to email me. I suspect that a few of the new sales prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams.
CYDigital/marteq.io's insight:

Be very aware of GDPR.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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What are the Business Implications of GDPR? - TechTarget

What are the Business Implications of GDPR? - TechTarget | The MarTech Digest | Scoop.it
What about security? Data loss prevention, security management, etc.
There are two particular items around security. The EU introduces, for the first time, a data breach notification requirement. Some countries had this before, some did not, but it requires companies to notify users within 72 hours of discovery. Any data breach that happens must be reported. Where this becomes controversial is with large organizations such as banks and retailers, who have had contained breaches that they declined to report, now have a legal obligation to tell people. Alongside that, GDPR massively increases fines that can be levied to organizations for failing to comply with GDPR.   

The other security aspect is that GDPR requires that security be included in development by design, from the beginning. What this means is that when you are building new processes or IT systems, you have to be able to demonstrate privacy from the start. You can’t build it on top, you have to build it from the start and this is a major consideration with software system design. In addition, you are responsible for your data supply chain. If you hire a software developer to develop something for you, it is your responsibility to commission this to include privacy by design. If you commission another organization to do something for your network in an outsourcing agreement, you are responsible for them having appropriate security protections. If you are a cloud provider, you have to be able to show that you comply with GDPR or your customers won’t be able to store in your cloud. All three of the big cloud providers have committed to this but some of the smaller cloud providers could be put at a competitive disadvantage if they can’t comply.
CYDigital/marteq.io's insight:

Again, as a marketer you have no other choice but to work with your CIO.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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GDPR Puts Response at Center Stage for All Companies - InformationWeek

GDPR Puts Response at Center Stage for All Companies - InformationWeek | The MarTech Digest | Scoop.it

"GDPR response, therefore, will need to orchestrate not only technology, but also people and processes.

-Have a plan. When preparing for GDPR, having a robust response plan in place is an important first step. Security teams should also consider mapping out how response will happen if a breach is impacted by GDPR. From there, creating or adapting processes so that the appropriate measures are taken when an incident occurs. Keep the people aligned by outlining key tasks and assigning owners across the company to ensure accountability.
-Practice your plan. Under the GDPR’s short notification period there is no room for error. An important best practice is running a simulation every quarter to test out something that perhaps the company doesn't have regular experience with. For example, analysts can rehearse assessing a risk and running through the steps involved in engaging with a Data Protection Authority and notifying the people whose data has been compromised. This frequent practice can help to identify gaps and areas of improvement."

CYDigital/marteq.io's insight:

GDPR is more than CAN-SPAM or CASL. It has to involve your CIO!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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GDPR Compliance – What this means for Data Collection [Infographic] - Smart Insights

GDPR Compliance – What this means for Data Collection [Infographic] - Smart Insights | The MarTech Digest | Scoop.it
Planning for GDPR Compliance – Are you ready? The General Data Protection Regulation (GDPR) comes into force on May 25th 2018 and triggers the most signifi. Marketing topic(s):Digital marketing strategy. Advice by Expert commentator.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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