The MarTech Digest
548.4K views | +9 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer

What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer | The MarTech Digest | Scoop.it

"Here are the general guidelines:

  • Facebook: Videos and curated content
  • Instagram: High-res photos, quotes, Stories
  • Twitter: News, blog posts, and GIFs
  • LinkedIn: Jobs, company news, and professional content
  • Pinterest: Infographics and step-by-step photo guides
  • Google+: Blog posts that you want to rank on Google"
CYDigital/marteq.io's insight:

Pretty much what you would expect.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google drops Google+ Hangouts on Air in favor of YouTube Live - MarketingDive

Google drops Google+ Hangouts on Air in favor of YouTube Live - MarketingDive | The MarTech Digest | Scoop.it
  1. Google will discontinue Google+ Hangouts on Air, its live streaming capability on Google+, on September 12, according to Venture Beat.
  2. Google is redirecting users to its YouTube Live live streaming video service. 
  3. Any Google+ Hangouts events scheduled for after September 12 will automatically be moved to YouTube Live.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Six Best Google+ Marketing Tools - Webbiquity

The Six Best Google+ Marketing Tools - Webbiquity | The MarTech Digest | Scoop.it
1) CircleCount

2) Circloscope

3) Friends+Me

4) GPlusData

5) Post Editor for Google+

6) Do Share Chrome
CYDigital/marteq.io's insight:

In case you're still using G+.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Is Google+ Still Relevant? - GetResponse Blog

So the question, should marketers and brands continue to spend time and effort sharing content to, and being active on Google+? Or should they focus on other channels such as Facebook, Twitter, and This? The answer is yes, yes to Google+. It still has 20 million unique MAU, which isn’t to be sniffed at, but there are many reasons why you should keep Google+ part of your plans.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

In a word...no.

more...
Kabir Kumar's curator insight, March 14, 2016 6:00 AM

In a word...no.

Scooped by CYDigital/marteq.io
Scoop.it!

Google+ Changes: What Marketers Need to Know Social Media Examiner

Google+ Changes: What Marketers Need to Know Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Not gone, but reconfigured.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Introducing the new Google+ - Google

Introducing the new Google+ - Google | The MarTech Digest | Scoop.it
Since we last posted, we’ve spent a lot of time listening to what people using Google+ had to say. There were two features they kept coming back to: Communities, which now average 1.2 million new joins per day, and Collections, which launched just five months ago and is growing even faster. Whether it’s the Nonfiction Addiction Community, where people can be found discussing the best in Crime or Travel storytelling, or the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, these are the places on Google+ where people around the world are spending their time discovering and sharing things they love.


"And so we’ve reimagined Google+ to help them do that. Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one. You’ll need to opt-in to this new version of Google+ on the web to see the changes—check out our Google+ post for more on how to give it a try."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Don't jump in right away. Rather, sniff around. The whole notion of a robust Community feature sounds appealing.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Behind The +1: Meet The New Google+(Plus) - TechCrunch

Behind The +1: Meet The New Google+(Plus) - TechCrunch | The MarTech Digest | Scoop.it

"“Where it shines today, it’s actually pretty amazing. Topics like astrophotography, British dragonflies, crochet, Disc Golf Pro Tips, Earthquakes. The topics of conversation span from niche to broad.” Product Director at Google, Luke Wroblewski tells me. Communities were first introduced in 2012 in hopes to cancel out the need for discussion groups…including Google’s own Groups product. It succeeded. Collections are a bit newer, having been introduced earlier this year. It has also been successful and dovetailed with the Communities product nicely.


Wroblewski, known for his responsive and progressive design work, tells me that the key to this rollout is the consistent, mobile first experience that hasn’t historically been a hallmark of G+. Along with the responsive web redesign, the iOS app has been completely rebuilt and redesigned and the Android app is refocused on what people are using, pushing aside the parts that didn’t catch on."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Hold off for now.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What’s Really Going On With Google+? - business.com

What’s Really Going On With Google+? - business.com | The MarTech Digest | Scoop.it
That being said, it’s possible that the refocus on Google+ and its new features will be the dawn of a new era for the network and its users. A post on Slate puts a positive spin on the change: 

The social network will shift emphasis to what might be its only genuine constituency: interest-based communities who use the platform to share news and comments about niche topics like photography, electric cars, and outer space. Google Plus’s new “Collections” feature will let people group their posts by topic and follow topics rather than just other users. Think of it as a sort of male-dominated mini-Pinterest.


marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

CYDigital/marteq.io's insight:

G+ demise may not be permanent, but you don't want to dedicate resources until it proves itself.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google Enhances Its Social Capabilities With Google+ Collections - ClickZ

Google Enhances Its Social Capabilities With Google+ Collections - ClickZ | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

So sad...

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google+, a Disappointment With a Purpose - WSJ

Google+, a Disappointment With a Purpose - WSJ | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

CYDigital/marteq.io's insight:

It has become a product in search of a market. By this time, we should all have placed G+ on the backburner.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

10 Key Factors That Will Determine the Future of Google+ - Copyblogger

10 Key Factors That Will Determine the Future of Google+ - Copyblogger | The MarTech Digest | Scoop.it

Digest...


Arguments people make against Google+

1. Google+ is not a Facebook killer

2. Google+ is a ghost town

3. Author photos and Authorship are gone

4. Hangouts are now unbundled

5. Will photo capabilities become unbundled, too?

 

Arguments people make for Google+

6. Google+ is Google

7. New features keep on coming

8. The Google+ team is growing

9. Having hundreds of millions of active user profiles is gold

10. Personalization is a big deal

 

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

On the heels of yesterday's "Google+ is Dead" article. #2 is the most damning of them all.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Nobody Is Using Google+: Business Insider

Nobody Is Using Google+: Business Insider | The MarTech Digest | Scoop.it
Google doesn't want to talk about numbers.
CYDigital/marteq.io's insight:

The study was conducted by Edward Morbius. It is pretty damning. I can no longer recommend G+ to clients, rather, I have them focus on LI and SlideShare, with T advertising.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Amplifying B2B Marketing Content with Google Plus - Relevance

Amplifying B2B Marketing Content with Google Plus - Relevance | The MarTech Digest | Scoop.it
With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.


Receive a FREE daily summary of The Marketing Technology Alert

more...
Sales Renewal's curator insight, December 19, 2014 9:39 AM

G+ is the too often overlooked social network, especially for B2B businesses.  This post and infographic is a good place to start.

Scooped by CYDigital/marteq.io
Scoop.it!

Google+ Now Lets You Pin Posts To Top Of Pages & Profiles - Marketing Land

Google+ Now Lets You Pin Posts To Top Of Pages & Profiles - Marketing Land | The MarTech Digest | Scoop.it
Now Google+ has caught up to its social media rivals by giving users the ability to pin posts to the top of their pages and profiles.

Rolled out earlier this week, the feature is accessible on the desktop version of Google+; just click on the dropdown menu in the upper-right hand corner of any of your public posts and select “Pin post.” Pinned posts are visible to desktop and Android users. Google said iOS support is coming soon.


Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

Catching up with FB and T. FYI.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Social Media Marketing: Build Your Business on Google+ - #infographic - Digital Information World

Social Media Marketing: Build Your Business on Google+ - #infographic - Digital Information World | The MarTech Digest | Scoop.it
This infographic will guide you towards the basics of Google Plus for business, optimizing your profile and more.


Receive a FREE daily summary of The Marketing Technology Alert

more...
Marco Favero's curator insight, November 22, 2014 6:41 PM

aggiungi la tua intuizione ...

Scooped by CYDigital/marteq.io
Scoop.it!

How to Use Google+ Profiles and Pages for Better Visibility | Social Media Examiner

How to Use Google+ Profiles and Pages for Better Visibility | Social Media Examiner | The MarTech Digest | Scoop.it

Digest...


Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints. Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web.

 

#1: Claim a Custom URL

Google+ now offers easy-to-remember custom URLs (plus.google.com/+username) so it’s much easier to find and connect with others and promote your content. Custom URLs are available for both Google+ profiles and pages and are very easy to set up.

 

#2: Optimize for Search

Whether you’re looking at your profile or your page, I suggest you start with the About section—tagline, introduction, contact information, links, etc. Link to your website(s) and profiles, pages and channels on other social networks—make it as easy as possible for people to learn more about your business. Don’t forget to include these links on your personal profile as well.

 

#3: Leverage Personal Audiences

When you optimize both your personal profile and page, you can use them together to cross-promote and amplify your industry content—whether that content is your own blog post or other related news you’ve found throughout the web.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Just don't kill your peeps with company stuff.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Inter-linking on Google+ - Forbes

Inter-linking on Google+ - Forbes | The MarTech Digest | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



CYDigital/marteq.io's insight:

There are other tips (or hacks!), but this one is the most relevant.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Build Your Google+ Hangout Audience | Social Media Examiner

How to Build Your Google+ Hangout Audience | Social Media Examiner | The MarTech Digest | Scoop.it

Digest...


#1: Foster Relationships Before You Broadcast: You’ll want to make sure your hangout subject is something of interest to your audience. An easy way to do this is to find and talk with the right people to estimate their interest in what you have to say.

#2: Team Up With Influencers

#3: Get Your Creative in Order: Have a number of images and at least one teaser video you can use in promotional posts on Facebook, Google+, LinkedIn and Twitter.

#4: Spread the Word: If you haven’t been very active on Google+ up to this point, now’s the perfect time to start! Enhance your Google+ presence by making sure your posts are optimized for engagement.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

The basics. Blocking and tackling.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: How to get more interactions on Google+ - The Hub

Infographic: How to get more interactions on Google+ - The Hub | The MarTech Digest | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



CYDigital/marteq.io's insight:

Tremendous information!

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook, Google+, Twitter, etc. - Perfecting Your Social Media Profiles - #infographic

Facebook, Google+, Twitter, etc. - Perfecting Your Social Media Profiles - #infographic | The MarTech Digest | Scoop.it
This infographic will serve as a guide for perfecting your social media profiles on all the major networks: Facebook, Twitter, Google+, Pinterest, LinkedIn, and Instagram.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
David W. Deeds's curator insight, August 18, 2014 7:18 AM

I know mine could use some work. 

Henrik Safegaard - Cloneartist's curator insight, August 19, 2014 3:43 AM

"These days, your social profile is like your second face. It’s the identity tag for everything you do and everyone you encounter in the online world. Whether you’re trying to run a business, plan an event, promote a passion project, or just make friends, a finely-tuned social profile is the cornerstone of this endeavor."

Read more: http://www.digitalinformationworld.com/2014/08/perfecting-the-social-media-profiles-infographic.html#ixzz3Ap0RZ5b5

Scooped by CYDigital/marteq.io
Scoop.it!

The Complete Guide to Google+ for B2B Marketing [Infographic] - Webbiquity

The Complete Guide to Google+ for B2B Marketing [Infographic] - Webbiquity | The MarTech Digest | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative - Marketing Land

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative - Marketing Land | The MarTech Digest | Scoop.it

Digest...


Let’s explore some ways how Google+ can be used to improve online visibility, branding, and content marketing campaigns.

 

1. Boost Your YouTube Channel

Each of your Google+ Hangouts can be saved to your YouTube channel, allowing you to effortlessly build your video library. Even better is a new feature that allows Hangouts to be streamed live to YouTube, which can open up the possibility for reaching a wider audience.

 

2. Involve Others

One way to bring even more people to your Hangouts is to host Q&A sessions. These bring your audience together and provide personal interaction, making them feel closer to your brand, which also helps to humanize your brand. They’ll also be more likely to share the video link with their own social media audiences, resulting in increased reach for each of your Hangout sessions.

 

3. Establish Yourself As A Thought Leader

Demonstrating expertise in your field is invaluable to building and differentiating your brand. You should have a unique value proposition or perspective from which to add value through your publications.

When hosting a webinar through Google+ Hangouts, you can spend the weeks leading up to the event promoting it. This provides a great opportunity to create content like press releases, articles, social media promotions, and newsletters that tie into the upcoming webinar and encourage registrations. As you begin to generate buzz for your upcoming event, your business will enjoy increased exposure, attracting and building your audience.

 

4. Promote Your Hangouts

Whether you have an upcoming webinar or you just want people to join you for an occasional conversation, promote your Hangouts through social media, your blog, and email newsletters. A great way to build an audience for your Google+ content is to announce a regular Hangouts series that you promote through these channels. Give it an interesting name tied to a day of the week, and host them regularly. It doesn’t have to be every week, but choose a consistent date your audience can remember, such as the first Monday of each month.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

It's a 101 kinda day.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

11 Ways to Get More Followers for Your Google+ Business Page | Social Media Examiner

11 Ways to Get More Followers for Your Google+ Business Page | Social Media Examiner | The MarTech Digest | Scoop.it
Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.


#1: Share Page Content From Your Profile

#2: Use Hashtags

#3: Follow Memes and Trending Topics

#4: Get on What’s Hot and Recommended

#5: Ask for Follows

#6: Circle Other Profiles and Pages

#7: Add a Google+ Badge to Your Website

#8: Be Personable

#9: Share Content in Communities

#10: Attend Google+ Events

#11: Use +Post Ads

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Very straightforward and helpful. And SME.com would know.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google Plus to Increase SEO: 9 Tactics to Use Now & Benefit Forever - Social Media Online Classes

Google Plus to Increase SEO: 9 Tactics to Use Now & Benefit Forever - Social Media Online Classes | The MarTech Digest | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 Google+ Tips to Improve Your Networking | Social Media Examiner

5 Google+ Tips to Improve Your Networking | Social Media Examiner | The MarTech Digest | Scoop.it

Digest...


Google+ offers important networking opportunities that set the stage for future partnerships. In this article I’ll share five ways to cultivate Google+ relationships.

 

#1: Identify Industry Influencers Fast

I truly love to use NOD3x with my Google+ account. NOD3x is Ripples on steroids with a magnifying glass. It brings you right to the doorstep of people you want to meet.

 

#2: Find Hidden Engagement Opportunities

While that new circle helps you keep up with the people who interacted obviously with your content (e.g., you can see they left a comment or mentioned you in a share), there may be other people and interactions you can’t see. Google Ripples helps you find those interactions.

 

#3: Validate Expertise With Helpful Tips

Relationship marketing should be your top priority on Google+. Do what you can to help others succeed. Promotion of anything—even self-promotion—is an ongoing task. Constant and blatant self-promotion, though, is a bad idea. Be subtler than that and come up with a commenting strategy to engage with other people’s Google+ posts.

 

#4: Engage Like-Minded People

It’s easiest to start building your relationships with people you already know, but not in the way you may think. Look at your current friends and followers and see whom they’re connected with. Those friend-of-a-friend connections are very likely to be relevant to you—you already have something in common (your friend).

 

#5: Focus on Visibility to Connect

The mistake some people make is not taking the time to cultivate a relationship before they start asking for something. First contact has to be handled more delicately than that. Listen to the people you want to connect with. Help them become familiar with you by consistently giving +1s, resharing their content (don’t forget to plus mention them!) and being active in their comment section.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

Very practical guide with concrete steps for you to take. Click through for details!

more...
No comment yet.