RankBrain’s potential effect on your paid search campaigns | Search Engine Watch | The MarTech Digest | Scoop.it
My advice for advertisers is to get your landing pages RankBrain-ready:

  • Understand your audience.
  • Give your pages clear, unique themes.
  • Use alternate keyword variations throughout your copy that still relate to the page theme.
These are methods that have always been helpful to successful search advertising in the past, but they become even more important moving forward.