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TOP 10 AMP Implementation Mistakes — SEMrush Study

TOP 10 AMP Implementation Mistakes  — SEMrush Study | The MarTech Digest | Scoop.it
See the top 10 mistakes people make with AMP based on our study of the top 300 publishers in 8 countries and see the tools that help you see mistakes.
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Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Sanjana Singh's comment, November 21, 2017 5:42 AM
It is really appreciating that you have mentioned such a nice infographic and point out the top 10 mistakes of AMP that we usually commit. However, you should be aware of all the factors related to AMP such as the benefits, pros and cons, how to add, etc. So, to know about these factors, you can go through http://www.techmagnate.com/blog/what-difference-between-amp-pwa/
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Setting up and testing AMP for WordPress: A quick 7-step guide - Search Engine Land

Setting up and testing AMP for WordPress: A quick 7-step guide - Search Engine Land | The MarTech Digest | Scoop.it
Step 1: Install and activate your AMP plugin(s)
Step 2: Set up Google Analytics
Step 3: Configure plugin settings
Step 4: Test/validate your AMP setup
Step 5: Submit your most important AMP URLs for indexation
Step 6: View in Google Search Console to troubleshoot for errors
Step 7: Test page speed
CYDigital/marteq.io's insight:

A sorely needed article! CT for the important details.

 

RYZZ: it’s a better approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The best-kept AdWords secret: AMP your landing pages - Search Engine Land

The best-kept AdWords secret: AMP your landing pages - Search Engine Land | The MarTech Digest | Scoop.it
Here are a few good next steps to learn more or to get started:

  • Read the AdWords help article about AMP.
  • Read the AdWords Developer’s Guide to AMP, which covers some of the typical concerns around personalized content, conversion tracking, A/B testing and more.
  • Test the impact for your own site. If you don’t have a testing tool, you can use AdWords’ Draft & Experiments (D&E) where you create a draft campaign, add the AMP URLs as the Mobile Final URL (for each ad), and then launch this as an experiment.
There are a few caveats when using Experiments:

  • You will need a lot of conversions in your campaign to receive a statistically significant result.
  • D&E decides a searcher’s A/B assignment with every query, so if your customers likely click your ads a few times before buying, this might not give you a true sense (since the conversion will be attributed to whether or not the last click followed an AMP page interaction).
TIP: Make sure every landing page in the draft has an AMP equivalent page, so this is a true apples-to-apples comparison.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Using AMP? A known bug is probably screwing up your Google Analytics - Marketing Land

Using AMP? A known bug is probably screwing up your Google Analytics - Marketing Land | The MarTech Digest | Scoop.it
If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics.

Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking in Google Analytics. Malte Ubi, Google’s technical lead for the AMP project, confirmed the problems and that they have no easy solution, in tweets today.
CYDigital/marteq.io's insight:

CT for the specifics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Google AMP carousels are multiplying! - Search Engine Land

Google AMP carousels are multiplying! - Search Engine Land | The MarTech Digest | Scoop.it
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing.  

The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare from Google. Let’s call them “single-source carousels.”

Google appears to be invoking the single-source AMP carousel when a publisher offers multiple AMP results with high relevance to the search term. However, there’s no guarantee a publisher will get a carousel for a particular query, even if they have numerous relevant results. The “when” and “why” of the single-source carousel is a mystery.
CYDigital/marteq.io's insight:

Get a FREE Marketing Automation Cheat Sheet. Compliments of marketingIO. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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To AMP or Not to AMP: What is Best for Your Website? - SEMrush

To AMP or Not to AMP: What is Best for Your Website? - SEMrush | The MarTech Digest | Scoop.it
There are pros and cons to having Google pull your website from its own server. The most obvious pros are:

Speed
  • Better rankings (if Google gives AMP pages priority)
  • Less drain on your servers if you get a lot of mobile traffic .
  • There are also some cons to Google pulling your website from its own server. 

 

The most obvious cons are:

  • No ad revenue, because ads would be stripped
  • No analytics, because your server would not be tapped
  • Content variation between desktop and mobile. 


That seems like a pretty clear basis for deciding whether an AMP ghost site is right for your website, or whether you’d rather tough it out with one regular responsive website.  That’s my plan, stick with responsive. A lot of SEO pros agree."

CYDigital/marteq.io's insight:

An instructive post. Conclusion: just be Responsive.

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Stafferton Consulting's curator insight, January 19, 2017 4:11 PM
AMP is now a year old! Is your site amped up yet?
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Report: Google AMP mobile webpages outperform - MarketingDive

Report: Google AMP mobile webpages outperform - MarketingDive | The MarTech Digest | Scoop.it

"Google AMP mobile webpages deliver 15% higher completion rates, a 200% increase in click-through rate and a 18% lift in ad appearance, according to a Teads website post.


Teads was an early adopter of the Accelerated Mobile Pages project, an open source mobile web project.


“AMP HTML delivers our most optimal mobile browsing experience,” said Amir Malik, programmatic director for Trinity Mirror. “Being able to marry this with native video advertising allows us to not only make revenue from the fastest-growing area of digital but to do so while respecting our users.”"

CYDigital/marteq.io's insight:

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing

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Google AMP- 8 Facts You Should Know  - Digital Marketing Philippines

Google AMP- 8 Facts You Should Know  - Digital Marketing Philippines | The MarTech Digest | Scoop.it
Discover the top 8 facts that you must know about Google’s Accelerated Media Pages update or AMP.
CYDigital/marteq.io's insight:

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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What is AMP, and What Content Marketers Need to Do (via SEMrush)

What is AMP, and What Content Marketers Need to Do (via SEMrush) | The MarTech Digest | Scoop.it

Google AMP aims to cut down the total page load speed thus improving the overall responsiveness and functionalities of their mobile websites.

The AMP is composed of Three Elements:

  • The AMP HTML is the same HTML but comes with certain restrictions that ensure reliable performance. It, however, comes extended with custom AMP properties that work to build rich contents beyond just basic HTML. 
  • The AMP JS looks after the fast rendering of your page by implementing the best AMP performance practices, resource loading management, and custom tagging. 
  • The Google AMP Cache is considered to be a proxy-based content delivery network that fetches the AMP HTML pages, caches them and then automatically improves the performance of the page.


How to Make Your Content AMP Adaptable

  1. Publish Two Content Versions
  2. Add Custom AMP-ing Elements to Images and Videos
  3. Alert Google about Your AMP Pages
CYDigital/marteq.io's insight:

A primer as well as a guide on how to adapt. Perfect!

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Google AMP adoption brings performance gains for some news outlets - VentureBeat

Google AMP adoption brings performance gains for some news outlets - VentureBeat | The MarTech Digest | Scoop.it
  • 90 percent of AMP traffic to the Daily Dot is from new visitors.
  • More than 80 percent of AMP traffic to Gizmodo is from new visitors, while they represent less than 50 percent in all mobile sessions. 
  • People visiting AMP pages from the Miami Herald through mobile searches spend 10 percent more time than people who access the newspaper’s regular mobile pages.
  • Slate has seen a 44 percent jump in monthly unique visitors from Google searches, and visits per monthly unique user are up 73 percent.
  • Click-through rates (CTRs) on ads on Wired AMP pages are 63 percent higher than on non-AMP pages, and CTRs from search results are 25 percent higher.
CYDigital/marteq.io's insight:

Evidence regarding the efficacy of AMP.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Sanjana Singh's comment, March 15, 2018 6:07 AM
Nice post! Google has introduced AMP Stories in SERP and Gmail AMP and is ready to flood the interner with many more AMP updates in 2018. For all latest AMP news and updates http://www.techmagnate.com/blog/amp-news-2018-latest-accelerated-mobile-pages-updates-news/
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Google's Rolling Out AMP to the Main SERPs – Are You Prepared? - Moz

Google's Rolling Out AMP to the Main SERPs – Are You Prepared? - Moz | The MarTech Digest | Scoop.it
Are you ready for AMP? Ready or not, it's coming to Google search results, and it's arriving in a big way. Google has announced that they'll be showing Accelerated Mobile Pages in their search results for the “ten blue links.”

This means that sites that aren’t news-specific now have the opportunity to show AMP pages in Google’s search results.

AMP is a very lightweight version of a webpage that has been stripped of the many elements that cause a regular webpage to display slowly, such as tons of cookies, third-party Javascript, and slow-loading ad networks. This results in a page that loads lightning-fast, which is great for those who are on slower connections or simply don't want to wait for a regular, heavier page to load.

AMP has had a fairly positive reception both from site owners and from users. It's much faster and more streamlined for searchers, especially on mobile devices that tend to be a little bit slower connection-wise.
CYDigital/marteq.io's insight:

CT for the must-read details. Get moving...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Google AMP pages are now live - Fourth Source

Google AMP pages are now live - Fourth Source | The MarTech Digest | Scoop.it
Google have rolled out their Accelerated Mobile Pages (AMP) and are now live in the search result pages for most users. This was supposed to go live tomorrow on the 24th as reported by AdAge, however they started appearing in the search results today.

These pages are only news pages only at the moment and displayed in the news stories section as well as the news carousel.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

FYI...

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What CMOs Need to Know About Google’s AMP Project - Marketing Land

What CMOs Need to Know About Google’s AMP Project - Marketing Land | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Not yet amigos, so this is an FYI. More details in the article.

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