The MarTech Digest
550.3K views | +17 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

HTML5 and SEO Success - Convince and Convert

HTML5 and SEO Success - Convince and Convert | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Chrome will block ‘behind the scenes’ Flash content in September, make HTML5 default in December - VentureBeat

Chrome will block ‘behind the scenes’ Flash content in September, make HTML5 default in December - VentureBeat | The MarTech Digest | Scoop.it
Google has shared more details of its plan to replace Flash with HTML5 by default in Chrome. In September 2016, Chrome will block Flash content that loads behind the scenes, which the company estimates accounts for more than 90 percent of the Flash on the web. In December, Chrome will make HTML5 the default experience for central content, such as games and videos, except on sites that only support Flash.

Flash has been on its way out for years. Not only is the tool a security nightmare, with new vulnerabilities popping up regularly, the market has been slowly but surely moving away from plugins in favor of HTML5. Chrome and Flash, in particular, have had a complicated relationship.
CYDigital/marteq.io's insight:

One day we will all live Flash-free.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Test & validate your HTML5 display ads with new IAB tool - Marketing Land

Test & validate your HTML5 display ads with new IAB tool - Marketing Land | The MarTech Digest | Scoop.it
With HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB) has released a new tool to help designers confirm that the ads meet the technical specs for fast-loading, lightweight ads.

The HTML5 Ad Validator helps analyze the contents of HTML5 ads against the IAB’s Display Creative Guidance — released last year — for file weight limits, subload criteria, number of server requests, video files, CPU usage and shared libraries.

The tool also looks at file types in the ad creative, such as images, JavaScript and HTML; all URLs accessed by the ad; and click tags or links to specific advertising landing pages and redirects.
CYDigital/marteq.io's insight:

FYI...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Emails Are Evolving into Mailable Microsites | Convince and Convert

How Emails Are Evolving into Mailable Microsites | Convince and Convert | The MarTech Digest | Scoop.it

Orange #MarTech is the New Black

CYDigital/marteq.io's insight:

Action Item: take some, most or all of these suggestions and start testing. Note that for some email clients, it may be a bit too soon, so test using Litmus. BTW: Hamburger Menus are collapsible menus in a mobile email format.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum

Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital/marteq.io's insight:

Very cool. Click through for something larger than an eye chart.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Well Do you Know Your HTML5? Test Your Knowledge - SmartBear | #TheMarketingTechAlert

How Well Do you Know Your HTML5? Test Your Knowledge - SmartBear | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

___________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Quiz your webmaster, and come across as a genius.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

HTML5 Cheat Sheet | Best Tech Blog | #TheMarketingTechAlert

HTML5 Cheat Sheet |  Best Tech Blog | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
New HTML5 tags with descriptions. Comparison between old version of HTML and HTML5 .


___________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

4 Game-Changing Digital Marketing Predictions for 2014 - ClickZ | #TheMarketingAutomationAlert

4 Game-Changing Digital Marketing Predictions for 2014 - ClickZ | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Advanced/ Digest...


Here are some predictions to ponder as we ride into the year of the horse:


Marketers will stop talking about Big Data and start acting on it.

 

Engagement will become more important than "response" in any one channel.

From an email perspective, engagement will increasingly impact inbox placement (already a major driver of filtering algorithms at the major mailbox providers), which will in turn tie back to brand reputation. In other words, where you land in the inbox is how your brand will be perceived by your customers.

 

Wider adoption of HTML5 will make the inbox its own "screen."

The inbox will no longer be a place to navigate away from. Landing pages will be less relevant and video in email will become commonplace as part of the inbox experience. According to a recent study by Email Monks, 58 percent of users can now see HTML5 video in their inboxes. As for what kind of videos to feature, training courses and product demos were rated the most effective, but expect to see more customer testimonials and contest-related videos.

 

Your privacy policy will directly impact your brand's reputation.

Consumers are also becoming savvy enough to recognize that their personal data is an asset to be protected - an asset whose mistreatment has severe repercussions for your brand's reputation.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



CYDigital/marteq.io's insight:

The author is from Return Path, so obviously there's an email bias. Regardless, prognostication #3 is excellent, and something that we all need to embrace: a responsive, HTML5-based email that negates the need for a landing page.

more...
No comment yet.