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How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days

How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days | The MarTech Digest | Scoop.it

Digest...


A Klout score takes into account your activity over the previous 90 days over several social platforms. Klout does not directly take into account the size of your network; it pays more attention to the activity/engagement between you and others.

 

Klout's recently released it’s important content marketing features. Per Klout: "Klout helps you create and share content that your audience will love. It suggests relevant articles your network hasn’t seen yet, and offers scheduling tools that help you start the right conversation at the right time. You can then use your Klout Score to track the impact of this content: it goes up whenever you share content that resonates with your audience."

 

1. I began with just a single social media profile

2. I started by engaging with corporate accounts; they're easier to get a response from

3. I provide feedback (including complaints) to brands

4. I engaged with corporate posts in which an author/contributor is mentioned

5. I moved on to interacting with influential individuals

6. I used humor to interact with brands and individuals

7. I linked my LinkedIn profile to my Klout profile

8. I added my dormant Facebook account

 

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CYDigital's insight:

That's a nice plan, and a plan that I think we can all follow.

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Lithium acquires Klout? Whatever for? | ZDNet | #TheMarketingTechAlert

Lithium acquires Klout? Whatever for?  | ZDNet | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Klout is according to their own spin on things – a company that scores influence on social channels. They integrate a large number of social networks, have some sort of algorithmic set that they use to generate a “Klout score” that indicates your influence at the time on social networks.  Factors can include how active you are at a given time on Twitter, Facebook and several other social networks, and how many people are doing something with your post or tweet or whatever. 

 

Influence is a complex subject – very complex subject that involves more than some digital interactions that someone likes enough to repeat.  Influence if it’s seen in its proper context can impact decisions made by people in ways that can help or hurt other people or institutions and thus can’t be taken lightly.  But if you believe Klout’s version of influence, it’s a matter of your digital participation.

 

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CYDigital's insight:

Why would a social management application purchase a influence measurement tool? Consider that Klout has adjusted its business model to incorporate content distribution, i.e., has the user adds content, they can positively influence their Klout score. Social management, content distribution, social scoring. Sounds like a complete solution content/social solution that is very appealing to a larger fish.

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Klout Score Infographic | Klout Score: Social Media Influence Revealed - | #TheMarketingAutomationAlert

Klout Score Infographic | Klout Score: Social Media Influence Revealed -  | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

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CYDigital's insight:

Frankly, I have not been paying much attention to Klout, as it is more of a B2C than B2B social app, but perhaps there's value.

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