The MarTech Digest
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It's Time To Take L2RM Beyond Revenue Performance - Forrester

It's Time To Take L2RM Beyond Revenue Performance - Forrester | The MarTech Digest | Scoop.it

"Forrester defines L2RM as:

A business system for marketers whose offerings mandate a long, complex, or highly considered buying process, comprising integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the customer life cycle — from awareness to advocacy. It is measured through the metric of revenue performance — from new customer acquisition through lifetime value."

CYDigital/marteq.io's insight:

See the nuance?

 

Used to be called Responsibility for Customer Lifetime Value. CX is partially in the hands of Marketing. Product Management holds the straight flush.

 

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Lead-to-Revenue Management Is Not Demand Gen On Steroids - Forrester

Lead-to-Revenue Management Is Not Demand Gen On Steroids - Forrester | The MarTech Digest | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

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