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How to Get Started With LinkedIn's New Website Demographics - HubSpot

How to Get Started With LinkedIn's New Website Demographics - HubSpot | The MarTech Digest | Scoop.it
LinkedIn recently launched a free reporting tool that sheds new light on the LinkedIn members who visit your website. Here's how to use it.
CYDigital's insight:

How to Get Started With LinkedIn's New Website Demographics - HubSpot

 

If you had to pick 2 social media channels, it'd be LI and FB (FB has come a long way in a short period of time for B2B marketers).

 

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LinkedIn brings lead generation forms to Sponsored InMails - VentureBeat

LinkedIn brings lead generation forms to Sponsored InMails - VentureBeat | The MarTech Digest | Scoop.it
Seven months after introducing lead generation forms to sponsored posts, LinkedIn is adding support for the data collection tool to Sponsored InMails, creating an opportunity to target users of the professional social network both publicly in the news feed and privately via message. Marketers will be able to curate qualified leads and contact information easily, thanks to a button that prospects click in an ad, message, or post.

With Sponsored InMails, marketers are able to run personalized one-on-one messages to LinkedIn users as before, but while previously there was a noticeable drop-off among prospects in the last step where they’d provide their information, with lead generation forms, it’s easier to collect. LinkedIn said that marketers will be able to collect quality data like someone’s name, email address, job title, company name, and other select fields from their public profile.

One of the newest features to be added are custom questions. Within a sponsored post or InMail, marketers are able to not only use the default fields LinkedIn provides, but add their own, like multiple-choice, free-form fields, or a mixture of the two.
CYDigital's insight:

Long overdue...and yet another step towards an embedded CRM.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketo® and LinkedIn Sales Navigator Partner to Improve Sales Engagement Across the Customer Journey

Marketo® and LinkedIn Sales Navigator Partner to Improve Sales Engagement Across the Customer Journey | The MarTech Digest | Scoop.it
Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has partnered with LinkedIn Sales Navigator to empower sales teams to discover the right prospects within target accounts and engage with them in a more personalized way to drive revenue growth.  

Marketo and LinkedIn Sales Navigator have partnered to deliver an innovative integration that supports sales teams' efforts to identify and engage the best contacts with personalized messages at every stage. With this integration, sales reps can access potential customers' LinkedIn profiles and gain visibility into their professional network, all within Marketo ToutApp to:

Leverage shared connections to secure "warm introductions" to prospects
Uncover new contacts within a given account to increase reach and coverage
Discover contacts' professional experiences and interests to tailor outbound messages and build rapport
CYDigital's insight:

A smart integration, and something all MAPs should have (even if through Zapier).

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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LinkedIn Website Demographics: What Marketers Need to Know - Social Media Examiner

LinkedIn Website Demographics: What Marketers Need to Know - Social Media Examiner | The MarTech Digest | Scoop.it
#1: Set Up LinkedIn Website Demographics

#2: View Your Website Visitor Data

#3: Retarget Website Visitors With LinkedIn Ads
CYDigital's insight:

The step-by-step details when you click through.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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LinkedIn for Business: The Ultimate LinkedIn Marketing Guide - Social Media Examiner

LinkedIn for Business: The Ultimate LinkedIn Marketing Guide - Social Media Examiner | The MarTech Digest | Scoop.it
Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business.

CYDigital's insight:

A complete collection! Start here.

 

Click/tap to view the original article.Click/tap to view the original article.This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why Every B2B Business Should Do LinkedIn Remarketing - Inc.

Why Every B2B Business Should Do LinkedIn Remarketing - Inc. | The MarTech Digest | Scoop.it
You might have heard about LinkedIn Matched Audiences. That's an all-encompassing expression that refers to the various types of LinkedIn remarketing.

In this article, we'll just cover the option that enables you to show your LinkedIn ads only to people who've visited your website. That way, you can get a "second chance" at potential customers you've found with content marketing.
CYDigital's insight:

This is a step-by-step instructional, making it quite easy to execute.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Work Better Together with Sales Navigator - LinkedIn

Work Better Together with Sales Navigator - LinkedIn | The MarTech Digest | Scoop.it
We are announcing a plan to integrate Sales Navigator and LinkedIn Campaign Manager so that marketers can precisely target the accounts and leads their sales team is pursuing.

Marketers will see two new ad groups appear in LinkedIn Campaign Manager -- Sales Navigator Leads and Sales Navigator Accounts. The marketer will still control creative, budget and when the campaigns will go live. But now, they will have the ability to market directly to the leads and/or companies their sales reps are pursuing on LinkedIn, and even use lookalike modeling to find new audiences who behave like their current prospects and customers. In the future, this targeting will get even more precise, allowing marketers on LinkedIn to target any list that their sales team is pursuing. And since these two systems are constantly connected, these lists will update every day.   

Sales reps will also be able to see how prospects are interacting with Marketing campaigns from within Sales Navigator. Reps will receive alerts when any of their saved accounts have engaged with their company’s sponsored content on LinkedIn. These buyer intent signals are the first of many we plan on adding to Sales Navigator.
CYDigital's insight:

This is brilliant, and you have to think that MS will take full advantage of this.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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LinkedIn CPCs Increase by 15% in Q2 [Report] - The AdStage Blog

LinkedIn CPCs Increase by 15% in Q2 [Report] - The AdStage Blog | The MarTech Digest | Scoop.it
We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the first six months of 2017, while the average CPC increased from $6.03 to $6.50.

LinkedIn Ads CPM increased by 15% since January 2017.
The average CPC on LinkedIn ads increased by 8% since January 2017.
The average CTR remained flat month-over-month with little variance.
CYDigital's insight:

I don't think we're surprised by the increase, nor the degree. 

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic] - MarketingProfs

LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
LinkedIn ads can help B2B marketers get their messages in front of the right audiences. This infographic explains how to target your LinkedIn ads to reach the right people at the right time.
CYDigital's insight:

A quick-review primer. Read quickly before LinkedIn changes something.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Microsoft finally starts doing something with LinkedIn by integrating it into Office 365 - TechCrunch

Microsoft finally starts doing something with LinkedIn by integrating it into Office 365 - TechCrunch | The MarTech Digest | Scoop.it
Last year, Microsoft bought LinkedIn for $26.2 billion, but even though the acquisition has long closed, Microsoft hasn’t yet done much with all of the data it gets from the social network. At its Ignite conference in Orlando, Florida, the company announced some first steps in integrating LinkedIn’s social graph with its Office products.

Now don’t get too excited yet. What we’re talking about here is the integration of LinkedIn data with Office 365 profile cards. So assuming you don’t know much about your professional contacts and colleagues yet, you can now see more information about them right in Office 365 without having to go to their LinkedIn profiles (and potentially showing up as that one person who looked at their LinkedIn profile that week, which will surely trigger yet another LinkedIn email for them).
CYDigital's insight:

It's a start, and frankly we can't wait to see more.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Content Preferences of LinkedIn Members [Infographic] - MarketingProfs

The Content Preferences of LinkedIn Members [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Professionals prefer content on LinkedIn that is both educational/informative and relevant to their specific interests, according to this study. See how LinkedIn members engage with content.
CYDigital's insight:

Of interest is the section on LinkedIn Ad Campaign tips.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Not to Waste Time Generating Leads on LinkedIn - QuickSprout

How Not to Waste Time Generating Leads on LinkedIn - QuickSprout | The MarTech Digest | Scoop.it
Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media. And if we’re talking about the highest-quality leads, LinkedIn is the clear winner. It’s a bit shocking, I know. You expect a giant like Facebook to be leading the pack. Not in this case. More than 80% of B2B leads sourced from social media come from LinkedIn.
CYDigital's insight:

Facebook quickly moving up the charts. But as usual...TEST!

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Set Up a LinkedIn Lead Gen Campaign - SEMrush

How to Set Up a LinkedIn Lead Gen Campaign - SEMrush | The MarTech Digest | Scoop.it
Create the content you want to sponsor. It could be a post that you have already shared on your LinkedIn company page, or you can create a new post (known as direct sponsored content) and this post will not be shared on your company page. I will walk you through both of these approaches.
Create a Lead Gen Form template.
Choose your targeting option.
Define your budget, bid, and schedule.
Hit publish.
CYDigital's insight:

Simple and direct blueprint to follow. If you're new to LinkedIn advertising, this is an excellent place to start.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Important LinkedIn Updates for Marketing Professionals - Marketo

5 Important LinkedIn Updates for Marketing Professionals - Marketo | The MarTech Digest | Scoop.it
1. Upload Multiple Photos in a Single Post
2. Post Native Videos Directly to LinkedIn
3. Share Your Content Off LinkedIn
4. Share a Draft of Your Article Before It’s Published
5. Enable or Disable Comments
CYDigital's insight:

Click through for the details.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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Why this LinkedIn Ad Works: 2 Key Tips for Success - The Point

Why this LinkedIn Ad Works: 2 Key Tips for Success - The Point | The MarTech Digest | Scoop.it
1. Ad copy

The copy for this ad is a triumph of brevity. It leads with a clear, quantifiable benefit (“growing revenue 25%”). It identifies the offer (“Growth Kit”) front and center. And then closes with a list of 3 actionable phrases that drive action (“get the tools you need to succeed.”)

2. Image

Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).
CYDigital's insight:

Dark marketing clouds ahead? marketingIO helps you to see clearly. Contact us. #MarTech #DigitalMarketing

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What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer

What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer | The MarTech Digest | Scoop.it

"Here are the general guidelines:

  • Facebook: Videos and curated content
  • Instagram: High-res photos, quotes, Stories
  • Twitter: News, blog posts, and GIFs
  • LinkedIn: Jobs, company news, and professional content
  • Pinterest: Infographics and step-by-step photo guides
  • Google+: Blog posts that you want to rank on Google"
CYDigital's insight:

Pretty much what you would expect.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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10 LinkedIn Publishing Tips: We Analyzed 3000 LinkedIn Blog Posts - Noah Kagan

10 LinkedIn Publishing Tips: We Analyzed 3000 LinkedIn Blog Posts - Noah Kagan | The MarTech Digest | Scoop.it
1) Make your titles between 40 and 49 characters long

2) Make your posts on LinkedIn visual! Add 8 images.

3) Don’t add videos or other multimedia assets to your posts

4) Use "How-to" and List-Style Headline: Don’t write Question Posts.  Do write How posts. Do write List posts.

5) Divide your post into 5 headings in order to attract the greatest number of post views.

6) People like to read long-form content on LinkedIn—1,900 to 2,000 words long

7) Don’t get your audience all fired up

8) Make your content readable for an 11-year-old

9) Promote your LinkedIn publisher post on other social networks!

10) LinkedIn likes get you views, shares, and comments

Bonus Tip (#11): Publish your LinkedIn posts on Thursday
CYDigital's insight:

If you're about to publish a LinkedIn post, or considering writing one, STOP. Click through and read.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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The Powerful Rule To Attracting Your Ideal Clients On LinkedIn - Forbes

The Powerful Rule To Attracting Your Ideal Clients On LinkedIn - Forbes | The MarTech Digest | Scoop.it
To attract more viewers, he used several strategies:

He only puts non-native links in the first comment rather than the status because LinkedIn penalizes the reach of posts containing links.
He connects with his fans on other platforms, including Facebook and Instagram because marketing is platform agnostic.
He writes using one or two sentences per paragraph to optimize for mobile.
He avoids images because they reduce reach.
CYDigital's insight:

Create your own rules...but TEST!

 

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

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Introducing LinkedIn Video: Show Your Experience and Perspective - LinkedIn

Introducing LinkedIn Video: Show Your Experience and Perspective - LinkedIn | The MarTech Digest | Scoop.it
With this in mind, today we’re adding another way for you to share your experience and perspective with the introduction of LinkedIn video. We began testing video last month.

Ready to start recording? Here’s how: In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier.
CYDigital's insight:

#MarTech #DigitalMarketing

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Study: More Than 60,000 Operations Positions Available - Demand Gen Report

Study: More Than 60,000 Operations Positions Available - Demand Gen Report | The MarTech Digest | Scoop.it
Data from LinkedIn revealed that there are more than 60,000 operations positions available today, which are crucial for routing leads, scoring accounts and running CRM and marketing automation databases, according to the companies. Despite the importance and availability of these positions, operations roles are often overlooked and little research has been done about them.
CYDigital's insight:

That's unreal. And it's going to grow.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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[FREE] The LinkedIn Company Pages Playbook

[FREE] The LinkedIn Company Pages Playbook | The MarTech Digest | Scoop.it
Your Company Page is the perfect place to build brand awareness, establish your company as a thought leader, engage your employees and prospects, publish and share content and drive high-quality leads.

Download your Company Pages Playbook to uncover:
• The basics of setting up a LinkedIn Company Page
• Tips for publishing compelling updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
CYDigital's insight:

Quick reg form, and it's yours.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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LinkedIn Unveils Website Demographics Tracking Tool - DemandGen Report

LinkedIn Unveils Website Demographics Tracking Tool - DemandGen Report | The MarTech Digest | Scoop.it
LinkedIn has released Website Demographics, a free reporting tool that enables users to gain insights about the types of professionals visiting their websites.

The tool allows users to filter between eight individual professional dimensions — including industry, job title, company and more — but does not track individual users, thus protecting member privacy.

Website Demographics is designed to allow users to understand whether their marketing campaigns increased traffic from their targeted audiences, or if they have attracted new prospects. These insights enable users to develop and create more effective content and campaigns.
CYDigital's insight:

There are far more important features that need to be developed.

 

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The State of Sales 2017 US Report | LinkedIn Sales Solutions

The State of Sales 2017 US Report | LinkedIn Sales Solutions | The MarTech Digest | Scoop.it

"Technology is transforming the sales profession, from the way leads are generated, to the conversations that happen once the “digital handshake” is made.


To shed light on the evolving sales landscape, we surveyed thousands of sales pros and decision-makers in the United States to understand the impact social networks and business tools are having on the overall ecosystem.


Their answers can be found in our annual State of Sales report.


What you'll learn:

  • The most essential B2B sales tools and strategies in 2017
  • The impact social tech has on buyer and seller relationships
  • How to use sales tech to establish trust with buyers
  • The most important factors to close more deals"
CYDigital's insight:

If for anything, you'll want to CT as it gives you the state of sales vis-a-vis LinkedIn.

 

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Google's New Product Could Be A Stealth Torpedo For LinkedIn - Forbes

Google's New Product Could Be A Stealth Torpedo For LinkedIn - Forbes | The MarTech Digest | Scoop.it
Google has announced a tool that will let small to medium businesses recruit more quality candidates efficiently. ‘Hire‘ is not to be confused with ‘Google for Jobs’ which Google announced last month which helps people find jobs via search easier. Instead ‘Hire’ works directly with Google’s G Suite (Gmail). 

‘Hire’ is a smart play by Google. Not only will the tool get more small businesses using G-suite (a direct competitor to Microsoft’s Office) but it also makes the whole Google product set more alluring to those wavering. LinkedIn looks almost clunky next to Hire and isn’t half as friendly as Google to small and medium sized businesses looking to save time and money. While clearly belonging to Google, small businesses get a sense of ownership they are unlikely to get with LinkedIn. 
CYDigital's insight:

Hiring only, which makes complete sense for the SMB. I'm thinking this may be a Trojan Horse for something bigger down the road.

 

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Heriberto Manriquez's curator insight, June 9, 2018 1:58 PM

Hiring only, which makes complete sense for the SMB. I'm thinking this may be a Trojan Horse for something bigger down the road.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Types of LinkedIn Ads for Business - Convince and Convert

Types of LinkedIn Ads for Business - Convince and Convert | The MarTech Digest | Scoop.it

"

  • Text ads are the simplest ads on LinkedIn. They consist of a short bit of text and, optionally, a small image. They display on the top or right side of users’ screens.
  • Display ads are standard visual ads that show up on the right side of LinkedIn’s main content.
  • Dynamic ads display in the same spot as display ads, but use information from a user’s profile to personalize the ad to them. For example, it might tell them a connection of theirs joined a specific group or followed a certain company.
  • Sponsored content displays natively in users’ regular feeds. Businesses can use it to promote content they post on their LinkedIn profiles or elsewhere online.
  • Sponsored InMail takes personalized advertising one step further. It allows marketers to send personalized messages on LinkedIn to specific users. InMail arrives when the user is online and active in order to increase open rates."
CYDigital's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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