Edison Partners today announced leading a $11 million Series B growth investment in Toronto-based content marketing platform company LookBookHQ. The company will use the funds to further scale sales and marketing, and accelerate product innovation.

LookBookHQ's Intelligent Content Platform provides B2B marketers with the most effective way to accelerate their prospects' path to purchase. Since Edison's initial investment 12 months ago, the company has realized 2.5X recurring revenue growth. The marketing teams of more than 100 enterprise-level organizations now rely on LookBookHQ's platform to provide sales-ready prospects and attributable and meaningful ROI.