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Website Testing and Personalization Solutions - Google Optimize – Google

Website Testing and Personalization Solutions - Google Optimize – Google | The MarTech Digest | Scoop.it
Discover the most engaging customer experiences with Google Optimize (beta). Test different variations of your site and then tailor it to deliver a personalized experience that works best for each customer and for your business.

CYDigital/marteq.io's insight:

A bit back, Google offered Google Website Optimizer. It died, and now the concept is back in a new offering. Strongly recommend you sign up and kick it around. The price is right.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe

Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Hint: don't bite off more than you can chew! Start with simple testing of 3 maybe 4 variables (depending on the amount of traffic), and learn from your errors. It's a quick learning curve.

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