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MailChimp Introduces Google Remarketing Ads - MediaPost

MailChimp Introduces Google Remarketing Ads - MediaPost | The MarTech Digest | Scoop.it
MailChimp announced the expansion of its cross-channel marketing capabilities on Tuesday, enabling customers to create their own Google advertisements from within the MailChimp dashboard.

MailChimp is making it easier for customers to use Google Ads, incorporating the retargeting ads into the MailChimp user interface. It’s a self-service platform, and MailChimp provides educational material about Google ads embedded into the workflow for inexperienced marketers.  

Additional product features include comprehensive reporting, including revenue, first-time buyers, products sold, average order amount, and engagement metrics like impressions and clicks. 
CYDigital/marteq.io's insight:

It's about retargeting, and making it a bit easier for the MC user to practice it.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Francesca Mattonelli's curator insight, October 22, 2018 11:31 AM
Interessanti sviluppi per Mailchimp!
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MailChimp Updates Help Marketers Create Email Campaigns While On The Go - MediaPost

MailChimp Updates Help Marketers Create Email Campaigns While On The Go - MediaPost | The MarTech Digest | Scoop.it
Mobile campaign creation adds an email development tool to MailChimp’s mobile applications for marketing automation, available on both iOS and Android. The marketing company has streamlined the campaign development process in its mobile apps to make it easier for MailChimp users to create and send email marketing campaigns while on the go.  

MailChimp has provided a series of intent-based email templates that marketers can use to develop their campaigns, and the company helps guide marketers by providing recommendations for what types of content should be included in any given campaign. Users can easily include visuals in the email campaign, such as their company’s logo and product imagery, all from their smartphone.
CYDigital/marteq.io's insight:

Suffering from MarTech FOMO? We’ve got the cure. Contact us. #MarTech #DigitalMarketing

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5 MailChimp Integrations That Will Take Your SMB to the Next Level - Capterra

5 MailChimp Integrations That Will Take Your SMB to the Next Level - Capterra | The MarTech Digest | Scoop.it
1. Google Analytics for tracking the results of your campaigns

2. Power BI for analyzing and reporting business trends

3. Instapage for gathering leads from your landing pages

4. Privy for growing your email list

5. WordPress for leveraging your CMS
CYDigital/marteq.io's insight:

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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MailChimp Democratizes Email Automation | TechnologyAdvice

MailChimp Democratizes Email Automation | TechnologyAdvice | The MarTech Digest | Scoop.it
While most marketers in the B2B space work with larger platforms that already include automation, the democratization of email automation tools could have profound effect on the practice of email marketing as a whole.

B2B marketers may lead the way in innovative practices to build customer base, engagement, and targeting, but small-to-medium businesses really comprise the mainstream. As more marketers become familiar with automation, more people will use it. This, in turn, increases the prevalence of segmented and personalized campaigns and drives more product innovation in the space. Instead of just offering automation, email marketing tools will need to grow more powerful and easier-to-use to compete.

The proliferation of automation will also mean more marketers plan out detailed email strategies in advance.
CYDigital/marteq.io's insight:

And others will need to follow suit. End result: it becomes a generic part of the email process.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Announcing Free Marketing Automation for Everyone | MailChimp

Announcing Free Marketing Automation for Everyone | MailChimp | The MarTech Digest | Scoop.it
Drum roll, please…

We’re excited to announce that our powerful marketing automation features are now free for all MailChimp users! No matter what type of plan you’re on—Forever Free, Monthly, Pro, or Pay As You Go—you can now send personalized automations at no extra cost.
CYDigital/marteq.io's insight:

Smart, smart, smart. 

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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MailChimp Editor's Advantage for Custom Templates - EmailMonks

MailChimp Editor's Advantage for Custom Templates - EmailMonks | The MarTech Digest | Scoop.it

"In case you have chosen a standard template, the editing options are limited as you have access only to the standard editor. It has a set of modules that you can use but then building as per your design using those modules makes it difficult.


The advantage Mailchimp editor has is that you upload your own hand coded template. The HTML here is overwritten by MailChimp template language, and this helps in converting the HTML email template into MailChimp editable template allowing you to make edits directly in their editor without touching the code.


It’s best to choose a custom template if you are looking to refurbish it as per your requisite. Sending the same or just slightly different design every time you plan a campaign, can make your emails look monotonous. The custom editor not only helps you create an almost new look and layout on your own but also eliminates the cost incurred for an entire redesign and coding. This in-turn increases the campaign ROI."

CYDigital/marteq.io's insight:

A few tips n tricks when you CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Campaign Monitor vs. MailChimp for Email Marketing - TechnologyAdvice

Campaign Monitor vs. MailChimp for Email Marketing - TechnologyAdvice | The MarTech Digest | Scoop.it
No email marketing solution will have everything, but when you compare Campaign Monitor vs. MailChimp side by side, MailChimp seems to offer more in the way of customization and analytics. Marketers who already use campaign analytics and segment their customer lists in another platform, on the other hand, will find Campaign Monitor a solid choice with a pleasant user experience. 
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Run Email Automation on Less Than $30 - Matthew Barby

How to Run Email Automation on Less Than $30 - Matthew Barby | The MarTech Digest | Scoop.it
Here’s where we get to the practical part – setting up your workflow within MailChimp.

It’s also worth noting that you may be able to do this within some other tools, but I’ve found MailChimp to work particularly well without having to spend hundreds every month.
CYDigital/marteq.io's insight:

Well, not quite $30. Could be zero, could be >$400/month. It depends on how many contacts are in your DB. There's a point where it makes sense to move to a full blown marketing automation platform. Regardless, a good primer on how to use MailChimp.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Mailchimp Data Preparation & Modeling for Campaign Optimization - Blendo

Mailchimp Data Preparation & Modeling for Campaign Optimization - Blendo | The MarTech Digest | Scoop.it
In this article we’ll use the information we can derive from the structure of the data coming from Mailchimp, to craft new variables or features that hopefully will help us optimize our marketing campaigns. We will attempt to achieve the following:

  • Figure out a way of identifying the gender of our user
  • Segment the e-mails of our users in different categories, for example if an e-mails address is personal or a business address.
  • Segment the events of our recipients into different periods of the day.
CYDigital/marteq.io's insight:

The code you need to segment your MailChimp data as you need it. Wonderful!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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The Marketing Automation Hacks webinar series - Uberflip

The Marketing Automation Hacks webinar series - Uberflip | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

I'm certain that they'll be available on-demand.

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8 MailChimp integrations to boost its performance - Survicate

8 MailChimp integrations to boost its performance - Survicate | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing

CYDigital/marteq.io's insight:

Nice! Click through for more details.

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MailChimp Launches Pro Package With Advanced Email Marketing Tools - Marketing Land

MailChimp Launches Pro Package With Advanced Email Marketing Tools - Marketing Land | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

CYDigital/marteq.io's insight:

Surprised they didn't go down the scoring route.

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5 Free Marketing Technology Tools for SMBs - Radius

5 Free Marketing Technology Tools for SMBs - Radius | The MarTech Digest | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

CYDigital/marteq.io's insight:

Free for the smaller company that works with a smaller database. Get a little larger, and then you'll need to reach for your wallet.

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6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics

6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

Are you a MailChimp user? Yes?


THEN IMMEDIATELY STOP WHAT YOU'RE DOING AND READ THIS! 


The best article I've seen regarding hacking MailChimp. Just outstanding!

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Marketing automation for everyone | MailChimp

Marketing automation for everyone | MailChimp | The MarTech Digest | Scoop.it
MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information to prospective and current customers with MailChimp's easy-to-use tools.

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

The new features to MailChimp. At this point, you can say that MailChimp is a competitor in the SMB marketing automation space.

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MailChimp Enters Simple Marketing Automation Market - CMS Wire | #TheMarketingAutomationAlert

MailChimp Enters Simple Marketing Automation Market - CMS Wire | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Email service provider MailChimp is diving into the marketing automation world with its latest release, which triggers email based on specific website actions.


Excerpt...


Goal is a campaign tracking feature that enables auto response emails to be sent based on visitor behavior, but this mechanism will eventually extend beyond simple notifications, MailChimp CEO Ben Chestnut explained on the company blog.

 

Calling the initial version of Goal just a baby step, Chestnut went on to note that an upcoming release will allow for the ability to build and save segments of subscribers and then create reports on goal completion. Goal is based on a JavaScript snippet that is added to the head section of a site's HTML.

 

The Goal integration can also be input into marketing campaign emails, and more advanced capabilities are available to those with the technical know-how. An experienced developer may be needed to build advanced trigger options like JavaScript events and wildcard delimiters, however.

 

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CYDigital/marteq.io's insight:

This is very interesting, and not unpredictable. Single point solution providers must expand to survive, and it's only natural to add on features that compete with MA providers...for a fraction of the cost.

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