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The Moz 2016 Annual Report

The Moz 2016 Annual Report | The MarTech Digest | Scoop.it
Part 1: TL;DR

Part 2: Achievements unlocked

Part 3: Oh hai, elephant. Oh hai, room.

Part 4: More wood, fewer arrows

Part 5: Performance (metrics vomit)

Part 6: Inside Moz HQ

Part 7: Looking ahead
CYDigital/marteq.io's insight:

A look inside...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Announcing Keyword Explorer: Moz's New Keyword Research Tool

Announcing Keyword Explorer: Moz's New Keyword Research Tool | The MarTech Digest | Scoop.it
Keyword Explorer (which we've taken to calling "KWE" for short) has lots of unique features, metrics, and functionality, but the biggest ones are pretty obvious and, we believe, highly useful:

  1. KWE takes you all the way through the keyword research process
  2. KWE features metrics essential to the SEO process — two you're familiar with — Volume and Difficulty — and three that are less familiar: Opportunity, Importance, and Potential. 
  3. Our volume score is the first volume estimation metric we know of that goes beyond what AdWords reports. 
  4. Keyword suggestions inside KWE come from almost all the sources we saw SEOs accessing manually in their research processes — Keyword Planner data, Google Suggest, Related Searches, other keywords that the ranking pages also ranked for, topic-modeling ideas, and keywords found from our clickstream data. 
  5. Import and export functionality are strongly supported. 
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Marketing Analytics Firm Moz Adds A New Content Tool - Marketing Land

Marketing Analytics Firm Moz Adds A New Content Tool - Marketing Land | The MarTech Digest | Scoop.it
Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing analytics software provider Moz is today announcing its Moz Content feature. It allows marketers to find out what kind of content generates the most user responses.

There’s an initial Content Audit, which analyzes any site — including competitors’ — and reports back what is working in terms of social sharing and links. Different sections of a single site can be compared, as well as different content types (news stories, videos or lists).

There’s a limited free access to Audit and Content Search, with higher limits for users who are logged into the Moz Community. Subscriptions start at $59/month.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

The "limited free access" caught my eye.

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