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Marketing OKR Framework: A Step-by-Step Guide with Examples - Rob Sobers

Marketing OKR Framework: A Step-by-Step Guide with Examples - Rob Sobers | The MarTech Digest | Scoop.it
An inside look at my marketing team's framework for setting and tracking goals with OKRs (objectives and key results).
CYDigital's insight:

In essence, this is a primer on OKRs. Excellent stuff.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

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What can marketers learn from Google's management techniques - Smart Insights

What can marketers learn from Google's management techniques - Smart Insights | The MarTech Digest | Scoop.it
Google reveals its 'secret formula' to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools. Marketing topic(s):Capability and performance review. Advice by Carolanne Mangles.
CYDigital's insight:

Such a monolithic organization with simple, straightforward OKRs. Great stuff!

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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