LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform - TechWyse | The MarTech Digest |


If you’re not yet using Pulse as a blogging platform, here are three reasons to start:


Your Content is Getting to People Who Matter

LinkedIn Pulse targets your content to those it’s actually applicable to. While sharing your blog with only those who are in the industry in which it relates to does narrow your audience, that’s almost a moot point as it’s still getting to those who matter.


Pulse Articles are Rich in SEO Value

LinkedIn is a highly trafficked website. In fact, it’s just one spot shy of being in the top 10 most trafficked websites on the Internet according to Alexa. That means Google is more likely to index this content than the content you put on your personal blog, and more likely to include your Pulse posts in Google search results.


It Takes Your LinkedIn Networking to the Next Level

Pulse allows you to each those same people you want to network with in an entirely different way. Instead of saying, “Read my resume, it shows I know a lot about SEO,” it says, “Read this article I’ve written showing my unique standpoint in linking structures and how Google views them.” One tells your desired audience what you can do in a quiet way, and one shows them in a way that’s much harder to ignore.



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