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Revenue is now the key metric for marketers, but gaps in measurement remain: Study - Which-50

Revenue is now the key metric for marketers, but gaps in measurement remain: Study - Which-50 | The MarTech Digest | Scoop.it
1. Asked to identify the top organisational goals for the business, companies expect their marketers to grow revenues (20.75 per cent), acquire new customers (20.6 per cent), and improve the customer experience (17.9 per cent), as their top priorities.

2. Marketers are investing in programs to better demonstrate the value of their work. However, these are often unsophisticated. 

3. As such, marketing is still poorly perceived by its management peers. Barely 15 per cent of respondents said their peers saw marketing as a primary business driver and revenue generator. 

4. Marketing technology has made huge strides improving the lot of CMOs over the past decade, and most companies have made investments across a range of disciplines. The top five functions identified by marketers in the survey were CRM, Social Media Engagement, Email Marketing Platforms, Marketing Automation, and Data Management.

5. As to their own goals, marketers want to build a bigger personal profile (interestingly, in the deep dive this was partly motivated by wanting to demonstrate the value of thought leadership to their peers). They also aspire to taking a larger role in business strategy and see gaining additional skills and capabilities as key to this.
CYDigital's insight:

Revenue is now the key metric for marketers, but gaps in measurement remain: Study - Which-50

 

You can access the report here: https://go.marketo.com/ADMA-Proving-Marketing-Impact-Report.html 

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Half of marketers are just ‘making it up’ claims Marketo - AdNews

Half of marketers are just ‘making it up’ claims Marketo - AdNews | The MarTech Digest | Scoop.it
More than half of all marketers admit they are merely guessing the impact their marketing has on business growth, according to a damning report by marketing technology platform Marketo and ADMA.

The report surveyed 444 marketers and found that 61% feel like they are poorly demonstrating the impact marketing has to revenue.

A third admit to not even measuring it and 13% are making no attempt to.

As a result, and not surprisingly, 15% of peers in other business functions don't view marketing as a business driver.
CYDigital's insight:

Half of marketers are just ‘making it up’ claims Marketo - AdNews

 

Oy...

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Everything You Wanted to Know About Marketing Attribution Models (but Were Afraid to Ask) - Salesforce

Everything You Wanted to Know About Marketing Attribution Models (but Were Afraid to Ask) - Salesforce | The MarTech Digest | Scoop.it
Linear. The simplest Multi-Source Attribution model, linear attribution gives equal weight and revenue credit to all touchpoints.

Time decay. The lengthier the sales cycle (think B2B), the more spread out the touchpoints. The time decay model gives credit to more recent marketing touchpoints as opposed to those earlier in the process, which may not have been as impactful.

U-shaped. The U-shaped MTA model gives credit to two key touchpoints — the first touch and the lead creation — and any in between. Forty percent of the credit goes to the first touch and 40% goes to lead creation, while the remaining 20% is divided between any touches that occurred in the middle.

W-shaped. This model is the same as U-shaped MTA, except it includes an additional touchpoint — the opportunity creation. All three touchpoints receive 30% of the credit, while the remaining middle touches share 10%.

Full path. Full path attribution builds on the W-shaped model, including the final close. Basically, the bulk of the credit is given to the major milestones of the customer journey, but lower weight is also assigned to the touchpoints in between. One of the biggest benefits of this model is that it accounts for the sales team’s post-opportunity follow-up interactions, giving them the same weight as early-stage marketing activities.

Custom. Of course, there is an option to assign your own attribution weights through a custom model. 
CYDigital's insight:

Everything You Wanted to Know About Marketing Attribution Models (but Were Afraid to Ask) - Salesforce

 

All arbitrary, and requires tag management to implement. The only way to come close to smart attribution is to model attribution based on real cases, and compare subsequent sales.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why CFOs should care about predictive marketing analytics - Marketing Tech News

Marketing feels they’re not getting recognition for their achievements. Finance sees marketing as an endless cost centre. This is not an easy fix. Forrester research shows 78% of respondents agree that marketing-finance alignment is vitally important, but only 15% feel that the two departments currently work together towards shared goals. At the very core of this rift is an inability to measure the impact of marketing in wider financial terms. That’s where predictive marketing analytics steps in.

Advanced predictive creates a centralised metric that brings marketing and finance onto the same page: Customer lifetime value (CLV) which represents predicted lifetime revenue in quantitative financial terms.

CLV allows marketing to see which accounts are most worth targeting so it can better focus its efforts, and in turn build a better business case for reinvestment; and finance can see exactly where revenue is coming from, through a clear, centralised dashboard.

Finance executives get complete future-based oversight of marketing performance towards tangible financial goals – so they can make better decisions about the wider business.
CYDigital's insight:

"Why CFOs should care about predictive marketing analytics - Marketing Tech News"

 

This may be wishful thinking: a rock-solid system for attribution is a prerequisite.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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kunal Gaur's curator insight, 7 March, 06:55

If CFO wants to assume a Strategic role then partnership with Marketing team is a must !!!  


Find out how Finance and Marketing can work together to achieve shared goal of higher growth and better margins.  

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Analytics Tools Have a Big Impact on Marketing ROI - eMarketer

Analytics Tools Have a Big Impact on Marketing ROI - eMarketer | The MarTech Digest | Scoop.it
They’re more likely to improve returns than other technologies
CYDigital's insight:

If you can't dig into the data, attribution will be impossible.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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A Key Part of Measuring Digital Marketing ROI - eConsultancy

A Key Part of Measuring Digital Marketing ROI - eConsultancy | The MarTech Digest | Scoop.it
A key part of proving digital marketing ROI is to measure the key metric over time, both before and after your effort, using a regular sample of the data or a time series. The reason you need a time series for proving digital marketing ROI is that it will allow you to illustrate that your actions had a material and lasting impact on a key metric.

Additionally, you should also be able to show that your initiative did not have a negative impact on any other key metrics. That is, to prove ROI you also need to show that while you have increased conversion rates, you did not inadvertently lower the average value of the customer. Doing so would reduce, if not negate, your impact on revenue.
CYDigital's insight:

There's more, but this passage stood out.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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A Refresher on Marketing ROI - HBR

A Refresher on Marketing ROI - HBR | The MarTech Digest | Scoop.it
One of the downsides of marketing ROI is that it is easy to only recognize the incremental profits in short-term sales and underestimate the long-term benefits that marketing brings to brand value.

This “can be particularly challenging for executives who might be impatient to see a return. A CFO might just see marketing expenses walking out the door and not a corresponding build-up of cash flows and assets,” Avery explains. As a result, CFOs and CMOs are often at odds. “CFOs are under tremendous pressure to deliver quarterly earnings, and may not be patient for the longer-term effects of marketing to take hold. You’re asking them to believe in forward movement in a progression through a customer’s purchase journey, and that can take a long time,” she says. But marketing does more for a company than generate profits in the short term; it also builds lasting value and drives future profits.
CYDigital's insight:

Still hard to attain!

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Content Marketing Action Analytics: The Need to Go Beyond Pageviews + Engagement - NewsCred

Content Marketing Action Analytics: The Need to Go Beyond Pageviews + Engagement - NewsCred | The MarTech Digest | Scoop.it
Content marketing should engage, educate, or entertain, but more importantly, should elicit action. This is what separates content marketing from content publishing.

The goal is not to be good at content, but to be good at business using content. If your content marketing works, it should affect your audience enough to prompt a business-specific behavior. These behavioral actions are the conversions that we need to track in order to see that our content has moved a reader beyond just engagement.

Many desired conversions can be as high-value as lead generation, product purchases, or requests for information. But they can also come in the form of engagement micro-conversions – sharing content, engaging with additional content, exploring your site deeper. What matters is that there are always things you want your reader to do, even if only to continue reading. 
CYDigital's insight:

We continue to argue that the ROI behind content marketing is a folly, and that the costs associated with content marketing need to be rolled into the complete marketing budget for an ROI analysis.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Norbert gray's curator insight, 17 July 2017, 01:46

We continue to argue that the ROI behind content marketing is a folly, and that the costs associated with content marketing need to be rolled into the complete marketing budget for an ROI analysis.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling - Marketing Charts

How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling - Marketing Charts | The MarTech Digest | Scoop.it
CYDigital's insight:

Attribution is still elusive.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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4 little-known factors influencing your ROI - CIO.com

4 little-known factors influencing your ROI - CIO.com | The MarTech Digest | Scoop.it
There should be no clutter involved whatsoever. At the end of the day, clear-cut messaging and compelling CTAs are what drives your ROI.

1. Simplicity of your messaging

2. Granular view of spending and income

3. Creating a unique community

4. Content aligned with buyer’s journey
CYDigital's insight:

KISS

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Pressure Builds on Marketers to Measure Performance and Impact - MarketingCharts

Pressure Builds on Marketers to Measure Performance and Impact - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital's insight:

I've been telling you this for at least 5 years...

 

RYZZ: it’s a better approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Top Hurdles to Proving Digital Marketing ROI - MarketingProfs

The Top Hurdles to Proving Digital Marketing ROI - MarketingProfs | The MarTech Digest | Scoop.it
The biggest challenge in proving digital marketing ROI is tying social and content efforts to revenue, marketers say. See what they say about KPIs, leads, data & more in this study.
CYDigital's insight:

Info scooped previously but bears repeating: social and content are fuel sources for overall lead gen efforts, and should not be measured separately.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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What’s the Biggest Challenge in Proving Marketing ROI? - Marketing Charts

What’s the Biggest Challenge in Proving Marketing ROI? - Marketing Charts | The MarTech Digest | Scoop.it
CYDigital's insight:

Any surprises?

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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This One Lead Generation Metric Will Help You Show Marketing ROI - Contently

This One Lead Generation Metric Will Help You Show Marketing ROI - Contently | The MarTech Digest | Scoop.it
While multi-touch attribution is the most accurate approach to demonstrating content marketing ROI, there’s a simpler metric that can get you started: leads influenced.

Leads influenced: The number of people who engaged with a piece of content and converted into a lead within the next 90 days.

Let’s look at an example. Say that I publish this post and 5,000 people read it. And amongst those 5,000 people, 65 become a lead for Contently in the next 90 days—they fill out a demo request form, request to talk to a sales person, download an e-book, or some other conversion event. Then, that piece of content would have 65 leads influenced.

This metric is an easy way to show the impact that content has on the top of your funnel and can be tracked with a simple conversion pixel placed on various conversion event points, like the aforementioned demo request form or e-book download. It’s one of the metrics that we bake right into our analytics platform, and helps us optimize our distribution strategy to ensure that content pieces that generate a lot of leads get prioritized in both our paid and organic campaigns.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change - TrackMaven

What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change - TrackMaven | The MarTech Digest | Scoop.it
Data-driven management is essential for marketing leaders. Equip yourself with actionable strategies, technology recommendations, and budgeting trends.
CYDigital's insight:

For the full report, CT and go to the bottom of the page.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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5 Reasons CMOs Are Failing at ROI - MarTech Advisor

5 Reasons CMOs Are Failing at ROI - MarTech Advisor | The MarTech Digest | Scoop.it
1. Lack of alignment between marketing and sales
2. The wrong metrics
3. Oversimplified, unclear, or inconsistent calculations
4. The tools don’t take us far enough
But in spite of integrations and APIs, very few tools legitimately work together to roll up results into the sum of their parts. 
5. Lack of expertise
CMOs are now expected to be technologists as well. Organizations must understand emerging technologies in order to capture their impact, but that doesn’t mean that CMOs need to go it alone. It’s never been more important to burn down the silos. 
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI - MarketingProfs

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI - MarketingProfs | The MarTech Digest | Scoop.it
CAC = Total Marketing Costs (TMC) / Total New Customers (TNC)

When measuring for content marketing, your TMC should include the cost of the content itself (what you paid the writer and/or graphic designer and/or video producer, your salary costs (how much did you pay your staff to publish, distribute, promote, and monitor, and the tech costs (the fees for the services, tools, and platforms used)



CLV [Historic] = (T1 + T2 + T3…+ Tn) * AGM

To find your (simple) predictive CLV—arguably the more valuable figure—try this formula:

CLV [Predictive] = ((T x AOV) * AGM) * ALM

...where T is the average number of monthly transactions, AOV is the average order value, ALM is the average customer lifespan in months, and AGM is the average gross margin.



ROI = (CLV - CAC) / CAC

So, a lifetime value of $200 with an acquisition cost of $50 yields an ROI of 300% [(200-50) / 50 = 3, or 300%].
CYDigital's insight:

The examples associated with each are key to greater understanding, so please CT.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

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Marketing Versus Sales: Metrics to Highlight Each Department's Contribution To Revenue - Kissmetrics

Marketing Versus Sales: Metrics to Highlight Each Department's Contribution To Revenue - Kissmetrics | The MarTech Digest | Scoop.it
Lead Source Metrics
% Marketing Sourced Leads
% Sales Sourced Leads

Conversion Rate Metrics

Marketing Lead to Customer Rate 
Sales Lead to Customer Rate

Revenue Contribution Metrics
% Revenue From Marketing Sourced Leads
% Revenue From Sales Sourced Leads 
Product/Service Adoption
CYDigital's insight:

I can see the battle lines forming. CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Marketers Want Better Measurement, Attribution Models - CMSwire

Marketers Want Better Measurement, Attribution Models - CMSwire | The MarTech Digest | Scoop.it
The research revealed attribution — assigning credit or allocating dollars from a sale to specific pre-purchase marketing touchpoints — has grown to an increasingly important top-of-mind topic for marketers.

It also found industry professionals have intensified their interest in marketing measurement, "specifically, better evaluating their efforts and optimizing their decision process."

This year, 67 percent of marketers said they plan to shift away from first- or last-click attribution models to other alternatives, including blended attribution.
CYDigital's insight:

Attribution, baby!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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CMOs : We may as well eat worms - Which-50

CMOs : We may as well eat worms - Which-50 | The MarTech Digest | Scoop.it
Nobody loves them. Everybody hates them. Pity the poor CMO. 

  • Marketers say 47% of the c-suite outside of their department use some marketing technology in their roles.
  • 52% of global marketers feel that other C-level execs do not understand marketing. 
  • 35% think that their CEO strongly realises the potential revenue uplift and saving of martech investment. 
  • Marketers think that just a third (33 per cent) of CIOs understand the value of martech at a financial level.
  • 27%  say that their marketing team is working closely with the CEO. 
  • 97% say that marketing technology has made the marketing department more strategic in its approach
  • Last year there was increased investment in platforms such as CMS (83 per cent) and CRM (62 per cent)
  • 97% have invested in some form of marketing technology in the past 12 months. 60% were adding to their existing stack
CYDigital's insight:

Make changes...now!

 

And you can get the report here: https://www.squiz.net/resources/state-of-marketing-technology-2017

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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​Report: C-suite is disconnected from martech investment - CMO.com

​Report: C-suite is disconnected from martech investment - CMO.com | The MarTech Digest | Scoop.it
According to software company Squiz’s latest State of Marketing Technology report, 78 per cent of marketers feel confident in explaining the value of technology investments, but there is a disconnect with the rest of the boardroom.

The report, which surveyed 600 senior marketing professionals across Australia, the UK and the US, found 97 per cent of global marketers believe that marketing technology has allowed the marketing department to become more strategic in its approach and 43 per cent say they’ve been able to develop more data-driven KPIs since investing in it.

Yet despite these benefits, the report revealed more than half of marketers think c-level execs don’t understand marketing and only 35 per cent think their CEO strongly realises the potential revenue uplift and saving of martech investment.
CYDigital's insight:

Only 35% of CEOs understand marketing value after being presented with ROI? Three choices:

  1. Get a new CEO
  2. Get a new job
  3. Or explain it better

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Link Marketing Results To Decision Making And Revenue Outcomes - Forrester

Link Marketing Results To Decision Making And Revenue Outcomes - Forrester | The MarTech Digest | Scoop.it
The window of opportunity for you to lead your marketing department toward revenue relevance is closing. I suggest that you do the following before it shuts:

  • Uncover your firm’s explicit path to revenue. You might be satisfied to make your numbers, but switch your focus to supporting a revenue mix that reflects your firm’s most strategic priorities. Get in lockstep with your organization’s explicit path to revenue.
  • Propose refreshed metrics. Determine and formally propose the metrics that you will manage and publish on an ongoing basis to support those precise revenue goals. 
  • Educate stakeholders on the methodology. Demonstrate the methods that you’ll use to build and interpret your refreshed metrics. 
  • Incorporate storytelling into marketing performance materials. Dashboards are data, and data is not information without context. Provide extensive value by interpreting and curating reports at every opportunity to support that critical connection between reports and decision making.
CYDigital's insight:

Repeat after me: ROI...ROI...ROI...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How Marketing Revenue Attribution Proves Your Value - TrackMaven

How Marketing Revenue Attribution Proves Your Value - TrackMaven | The MarTech Digest | Scoop.it
  • Linear attribution: This is the simplest of the multi-touch attribution models. It evenly applies credit to all touchpoints in the buyer’s journey. 
  • Time decay attribution: This model assigns more credit to touchpoints closest to the point of sale. Its weakness is that it will never give proper credit to top-of-funnel touches because they will always be furthest from the conversion.
  • Position-based attribution: This model focuses on lead generation. It emphasizes two particular touchpoints: the first touch and the lead conversion touch. The rest of the credit is distributed evenly among the remaining touchpoints. 
  • W-shaped attribution: This model is a variant of position-based attribution, but prioritizes an additional third touchpoint for when a prospect becomes an opportunity. 
  • Z-shaped attribution: Z-shaped attribution takes the w-model further by adding a final touchpoint: customer close. This attribution works best if your organization continues to market to existing sales prospects, and there is close cooperation between our sales and marketing teams.
  • Social and content attribution: This social-focused attribution model connects top-of-funnel interactions to bottom-funnel conversions on your website and landing pages. 
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Study: Marketers' confidence erodes in ability to understand ROI, invest wisely - Marketing Dive

Study: Marketers' confidence erodes in ability to understand ROI, invest wisely - Marketing Dive | The MarTech Digest | Scoop.it
  • The American Marketing Association’s 2017 Marketers Confidence Index gained 6 points overall for a total of 69 out of 100 points, a record high, the organization said in a press release. 
  • Confidence has eroded in several key areas in the past year. For example, only 25% felt their team had the right tools and processes in place, down 8 points. 
  • The problem of unsure marketers extends to the ability to understand the return-on-investment (ROI) for marketing efforts, with 32% saying they have lost confidence in their teams' abilities to do so. 
CYDigital's insight:

I've been saying this since August of 2014: "With great marketing technology spending comes great ROI responsibility."

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Calculate Predictive ROI: Levers That Lead To More Revenue | CustomerThink

Calculate Predictive ROI: Levers That Lead To More Revenue | CustomerThink | The MarTech Digest | Scoop.it
There are five levers in a predictive ROI formula:

  • Improving Conversion Rates: Improved conversion rates in either lead or opportunity stages increases ROI
  • Higher Win Rates: Increase in conversion rates of closed won deals – primarily influenced by company-fit and intent
  • Improving Sales Efficiency: Higher sales lead capacity and connect rates result in additional opportunities and more increased number of at bats – influenced by less time prospecting and improved data quality
  • Decreasing Cost of Acquisition: Higher conversions and rep productivity spread costs over a higher number of customers, lowering CAC ratios
  • Increasing TAM: Expand existing TAM by sourcing net-new prospects and reaching them via new channels
CYDigital's insight:

You really need to CT to understand this. Excellent material.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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