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Radius Aims to Bring the Network Effect to B2Bs - DM News

Radius Aims to Bring the Network Effect to B2Bs - DM News | The MarTech Digest | Scoop.it

"The Network of Record is a data hub that Radius customers can plug their CRM and marketing automation solutions into to share their contact and account data with other customers. Like with Facebook, the more users contribute to the platform, the more valuable the Network of Record becomes. Darian Shirazi, CEO of Radius says companies can negotiate what kind of data they contribute to the platform; however, they are required to contribute something.


The Radius Revenue platform then uses this network of data to recommend different audiences its customers should target. It can also use cookie matching to link contacts' business and personal profiles, Shirazi says, and integrate with ad platforms to target decision makers. In addition, Radius announced integrations with Facebook, Google AdWords, Twitter, and data management providers earlier this month to enable more cross-channel targeting for B2Bs.


But why would companies want to share their precious data with others, anyway? For one thing, Shirazi says the Network of Record can improve data accuracy by cross-referencing and validating customers' data points with others'. And with multiple customers contributing to the network, he adds, information is constantly updated. He also says that customers can't detect which data elements came from which companies and that those paying for the Radius Revenue platform automatically get access to the built-in Network of Record."

CYDigital's insight:

Why important?: Radius has cracked the code for F2000 companies, as it takes the Data.com model and turns it upside down.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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B2B Omnichannel Marketing is Finally Here - Radius

B2B Omnichannel Marketing is Finally Here - Radius | The MarTech Digest | Scoop.it
I’m excited to share that today Radius announced that the Radius Revenue Platform enables B2B marketers to provide a seamless omnichannel experience to their prospects and customers. Marketers can now take advantage of a complete marketing mix directly from Radius that deploys to all channels, including email, phone, field, and direct mail, as well as digital and social channels. With the addition of integrations to Google Adwords, Facebook, and DMP’s, a full omnichannel experience is now possible.

The ability to segment a highly targeted set of prospects and engage with them with a consistent message across multiple channels is game changing. Omnichannel is not something we as B2B marketers can ignore. Radius is uniquely positioned to help B2B marketers reach their target prospects and customers wherever they are. By tapping into our vast network of always-on B2B data, The Network of Record, marketers are able to match business profiles to consumer profiles, extending our customers’ ability to reach their target audience.
CYDigital's insight:

A significant move for Radius. Excellent stuff.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Radius Provides Free Client Access To Its Data Consortium - Demand Gen Report

Radius Provides Free Client Access To Its Data Consortium - Demand Gen Report | The MarTech Digest | Scoop.it
Radius announced it is making its B2B contact and account data consortium, The Network of Record, available to all customers of the Radius Revenue Platform, its software platform. Prior to the announcement, Radius clients were charged for data based on their needs. Now, the data is part of the full subscription package.

The Network of Record is a consortium of aggregated and anonymized data—contributed by Radius clients through their CRM and marketing automation platforms—that syncs every 30 minutes and matches about 525,000 records per hour, the company said. A total of 2.3 billion records are aggregated from numerous data sources every two weeks.
CYDigital's insight:

Very nice move by Radius. Smart.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Radius unveils combined solution with Oracle Marketing Cloud | FierceCMO

Radius unveils combined solution with Oracle Marketing Cloud | FierceCMO | The MarTech Digest | Scoop.it
B2B predictive analytics platform Radius announced that a new solution is now available on the Oracle Cloud Marketplace, aimed at giving B2B marketers expanded capabilities through OracleEloqua.

This new combined solution gives Oracle customers the ability to add net-new prospects from top performing Radius segments directly into Oracle Marketing Cloud, allowing them to build personalized campaigns for segments and prioritize the best inbound and existing prospects within OracleEloqua.

The combined solution also enhances marketers’ ability to personalize campaigns built for Oracle Marketing Cloud segments using data from the Radius Business Graph, taking cues from account signals such as product technologies in use, social presence, firmographics, recent trigger events and buying intent indicators.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Radius Brings Industry-Leading Predictive Marketing Platform to Enterprise Marketers • Radius

Radius Brings Industry-Leading Predictive Marketing Platform to Enterprise Marketers • Radius | The MarTech Digest | Scoop.it
Radius provides three key solutions for enterprise marketers.

1. Predictive Acquisition: Radius helps marketers uncover the most promising segments and then engage them with targeted, integrated campaigns.  Marketers can employ look-alike targeting and visualize their total addressable market through Customer Relationship Management tools, Marketing Automation, and beyond. 

2. Predictive Prioritization: B2B marketers struggle to prioritize an overwhelming number of inbound leads. Radius Predictive Prioritization identifies the best inbound prospects and their key attributes so marketers can focus resources on the leads that are most likely to convert.

3. Account-Based Marketing: Radius is the exclusive predictive vendor in the ABM Alliance to provide account selection capabilities. Our ABM solution enables marketers to select data-driven target account lists, segment accounts to create personalized campaigns, and execute multi-channel campaigns.
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Radius Debuts Predictive Scoring, Integrates With Marketo

Radius Debuts Predictive Scoring, Integrates With Marketo | The MarTech Digest | Scoop.it
Predictive marketing platform Radius has integrated its SaaS solution with Marketo’s Engagement Marketing Platform. The partnership aims to help B2B marketers identify their most promising customer and prospect records to discover net-new opportunities within those segments. Marketers are then able to add net-new prospects directly to Marketo.

Radius also now offers predictive scoring, which allows marketers to prioritize inbound demand, accelerate delivery of leads to sales, nurture remaining leads with personalized content and optimize marketing spend based on the channels that produce the best leads.

The Radius integration with Marketo is designed to help B2B marketers gain insight into leads and find the prospects most likely to convert into customers through the use of predictive analytics.
CYDigital's insight:

Smart...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Predictive marketer Radius lands $50M so companies can optimize for the world they want - VentureBeat

Predictive marketer Radius lands $50M so companies can optimize for the world they want - VentureBeat | The MarTech Digest | Scoop.it
As you could have predicted, prediction is big these days. Big enough, in fact, that leading B2B practitioner Radius today announced new investment funding of $50 million.

That brings the total raised to date by the San Francisco-based company to $125 million, which CEO and cofounder Darian Shirazi told me via email was “almost as much as the [other] predictive providers combined.”

Those others include such competitors as Lattice Engines and Infer. Shirazi noted that they “built [predictive] models to help sales prioritize leads, then help marketing operations accelerate existing leads, and now they’re partnering with data providers to deliver net-new [customers] in existing markets.”


MarTech is the best tool available to bridge the gap between Sales and Marketing. 

CYDigital's insight:

Watch for EVERYTHING to run through predictive engines.

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[FREE Report] A Forrester Report on Predictive Analytics Solutions - Radius

[FREE Report] A Forrester Report on Predictive Analytics Solutions - Radius | The MarTech Digest | Scoop.it
B2B marketing professionals can discover new prospects and keep customers engaged using new predictive technologies that can anticipate outcomes with a significant probability of accuracy. Yet most B2B marketers aren’t ready to put the full power of predictive analytics into play despite the dual benefits of improving decision-making and amplifying successful business outcomes.

This complimentary July 2015 Forrester Research report describes the composition of the emerging predictive analytics market to help B2B marketers get the most out of a rapidly changing vendor landscape that will continue to evolve in the near term.


iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital's insight:

Compliments of Radius.

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