The MarTech Digest
550.5K views | +5 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

5 ways SEO experts say you should optimize for RankBrain - Search Engine Land

5 ways SEO experts say you should optimize for RankBrain - Search Engine Land | The MarTech Digest | Scoop.it
1. Create irresistible snippets
2. Mimic the pros
3. Rethink how content uses keywords (seriously, stop procrastinating)
4. Write conversationally
5. Decode ranking factor priorities for your industry
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
Scooped by CYDigital/marteq.io
Scoop.it!

Tactical Keyword Research in a RankBrain World - Moz

Tactical Keyword Research in a RankBrain World - Moz | The MarTech Digest | Scoop.it
3 Gs: Gather, Group, Generate

I've taken to calling this approach to keyword research the 3 Gs, and it goes likes this:

  • Gather keywords
  • Group keywords into clusters
  • Generate exemplars
Another way to think of this process is that we're grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword --> Concept --> Keyword*. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords.
CYDigital/marteq.io's insight:

Best article I've read on keyword research. Don't write another page description or more content until you read this. This is the one!

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

RankBrain’s potential effect on your paid search campaigns | Search Engine Watch

RankBrain’s potential effect on your paid search campaigns | Search Engine Watch | The MarTech Digest | Scoop.it
My advice for advertisers is to get your landing pages RankBrain-ready:

  • Understand your audience.
  • Give your pages clear, unique themes.
  • Use alternate keyword variations throughout your copy that still relate to the page theme.
These are methods that have always been helpful to successful search advertising in the past, but they become even more important moving forward.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.