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What's Keeping SMBs Away from Marketing Automation Adoption? - eMarketer

What's Keeping SMBs Away from Marketing Automation Adoption? - eMarketer | The MarTech Digest | Scoop.it
When respondents who said they weren't using marketing automation were asked why not, a quarter cited a lack of familiarity with marketing automation software, while others just didn't know where to begin.

CYDigital's insight:

What's Keeping SMBs Away from Marketing Automation Adoption? - eMarketer

 

This aligns with what I've found....and I think the top two are low percentages.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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A Guide to Getting Customers for the Unfunded - Kissmetrics

A Guide to Getting Customers for the Unfunded - Kissmetrics | The MarTech Digest | Scoop.it
First, Here’s What Won’t Work For You:
SEO is a no-go. Yes, it’s important. But no, it won’t help you in the early going. Advertising, too, won’t help you. Yes, it works. Amazingly well if you do it right. Which you won’t. Because you don’t have enough capital.

1. Align Yourself with Others
2. Now Emphasize Those Early Wins
3. Simple, Conversion-Based Design
CYDigital's insight:

It really does depend on your market and your product/service.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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SMB Checklist for Marketing Innovations – Innovation Excellence

SMB Checklist for Marketing Innovations – Innovation Excellence | The MarTech Digest | Scoop.it

"Social Media Marketing
1. Focus on social networks where customers spend their time. 
2. Consider the targeting options for Facebook ads.
3. Take Video Seriously. 


Content Marketing
1. Write valuable posts. 
2. Use Visual Content.
3. Use Content Marketing Tools.


Public Relations
1. Webinars
2. Events


Advanced Online Marketing Techniques
Influencer Marketing:
1. Find relevant hashtags
2. Pitch the micro-influencers
3. Support them on social media


Crowdfunding Platforms


New Amplification Platforms
1. Reddit
2. Medium
3. Product Hunt"

CYDigital's insight:

And the common theme underlying these tactics? They're inexpensive.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Small Businesses Have Big Marketing Technology Ambitions - eMarketer

Small Businesses Have Big Marketing Technology Ambitions - eMarketer | The MarTech Digest | Scoop.it
eMarketer: How are they investing in marketing technology specifically?

Fauscette: Most of them have an email marketing tool, but 21% of said they were looking to replace their email marketing provider this year, which suggests there’s some discontent with that technology. One-fifth of the businesses we surveyed even used marketing automation solutions, which are typically heavy-duty solutions for bigger companies.

eMarketer: How would you characterize must-have vs. nice-to-have marketing technology for small businesses?

Fauscette: Contact management and sales force automation are critical pieces of the puzzle for businesses of any size. And any technology that helps effectively keep track of customer interactions, track leads and figure out how to take advantage of those leads is a must-have as well. Everything else is secondary.
CYDigital's insight:

With SMBs, it's all about selling.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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Shelton Richardson's curator insight, December 10, 2017 5:15 PM

Having the ambition as a small business person can and will take you to the next level with your personal marketing. This is a area that’s a must have because without the drive you’ll never get your products out there.  I feel that the source is reliable even though it seems like not as much information as I would like to see. But mentioning of the 21% of people wanting to replace their email market provider makes a lot of sense to me.  I wouldn’t consider this a major he’s dealing in the Audio industry. But I would say that is a very valuable piece because any information and education can always be used to the benefit .

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The Digital Marketing Channels Small Businesses Use Most - MarketingProfs

The Digital Marketing Channels Small Businesses Use Most - MarketingProfs | The MarTech Digest | Scoop.it
Websites and social media are the marketing channels that small businesses use most. Other channels, including advertising, are not as popular. See the findings of this SMB marketing research.
CYDigital's insight:

No shocker. Moral of the story: never assume common understanding of MarTech vernacular.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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No Size Too Small: ABM for SMBs - MarketingProfs

No Size Too Small: ABM for SMBs - MarketingProfs | The MarTech Digest | Scoop.it
ABM might be thought of as an enterprise-level tactic, and its relevance and impact are more evident in larger corporations, but that doesn't mean an ABM solution, albeit scaled down, can't provide the same kind of results for your SMB.

Ultimately, an ABM strategy, no matter the size of the company adopting it, relies on three things:

  • ROI
  • Targeting
  • Content
If you can clearly define those components, orchestrating an ABM program for your SMB can be as easy as 1-2-3.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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5 Easy and Affordable CRMs for Small Business - Capterra Blog

5 Easy and Affordable CRMs for Small Business - Capterra Blog | The MarTech Digest | Scoop.it
Below are our five picks based on combined scores and some additional, small-business-specific, metrics:

  • Teamgate
  • HubSpot
  • Less Annoying CRM
  • amoCRM
  • Pipedrive
CYDigital's insight:

And with HubSpot, the price is right.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How Small and Mid-Size Companies Will Practice Marketing in 2017 | CustomerThink

How Small and Mid-Size Companies Will Practice Marketing in 2017 | CustomerThink | The MarTech Digest | Scoop.it
CYDigital's insight:

FWIW...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Only 17% of SMBs Willing to Invest in SEO - Website Magazine

Only 17% of SMBs Willing to Invest in SEO - Website Magazine | The MarTech Digest | Scoop.it
The Web.com Small Business Digital Trends Report, created in collaboration with an Innovation Fellow in the Technology and Entrepreneurship Center at Harvard, Dr. David Ricketts, reveals that only 17 percent of small business owners are willing to invest in search engine optimization (SEO) in 2017.

Besides the small number of businesses that are willing to invest in SEO, the study also suggested that 85 percent of small businesses are hitting some kind of roadblock when attempting to use social media to promote their businesses. In other words, only 15 percent are effectively using social media to market their products. 
CYDigital's insight:

The playing field is stacked against the SMB. It's that simple.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Best SMB CRM Software Systems - 2017 - Software Advice

Best SMB CRM Software Systems  - 2017 - Software Advice | The MarTech Digest | Scoop.it
Find the best CRM Software for your organization. Compare top CRM Software tools with customer reviews, pricing and free demos.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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US SMBs Plan to Increase Social Media Budgets in 2017 - eMarketer

US SMBs Plan to Increase Social Media Budgets in 2017 - eMarketer | The MarTech Digest | Scoop.it
Over half of small-business owners will dedicate more dollars to the marketing channel
CYDigital's insight:

Ugh...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Findings From The Forrester CRM Wave For Midsize Organizations - Forrester

Findings From The Forrester CRM Wave For Midsize Organizations - Forrester | The MarTech Digest | Scoop.it
Compared to CRM vendors tackling the enterprise space, these vendors typically offer more streamlined - and sometimes simpler - capabilities. We saw some similar - and some strikingly different trends in this market segment. Midmarket customer demand:

  • Great user experiences that are affordable. 
  • Single platform. 
  • Cloud CRM. 
  • Prescriptive advice over raw analytics. 
  • Vertical editions. 
  • Packaged front- and back-office integration.
CYDigital's insight:

And of course, the report is available to subscribers or to purchase.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Must Have Marketing Tools for SMBs (via Search Engine Journal)

Must Have Marketing Tools for SMBs (via Search Engine Journal) | The MarTech Digest | Scoop.it
GetResponse 
BrandMentions
SEMRush
ClearVoice
Followerwonk
Hiplay
Camtasia
Answer The Public
Narrow
ezGIF’s
CYDigital's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Cost and complexity of all-in-one marketing suites a barrier to SMBs seeking automation - Dynamic Business

Cost and complexity of all-in-one marketing suites a barrier to SMBs seeking automation - Dynamic Business | The MarTech Digest | Scoop.it
There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies.

“The reason SMBs lag behind large corporations when it comes to marketing automation is simple: cost and people resources,” Swensrud said.

“The all-in-one marketing suites delivered by major vendors are usually big, bulky and expensive. These vendors don’t offer scaled-down solutions to smaller, growing businesses. They target Fortune 500 and larger corporations with deeper wallets and the manpower to implement the software, i.e. those that can afford to hire consultants and integrators to make the software provided suit them.
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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[FREE] Understanding the 2016 State of Lead Generation for SMBs - Act-On

[FREE] Understanding the 2016 State of Lead Generation for SMBs - Act-On | The MarTech Digest | Scoop.it
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Leadpages buys SMB marketing automation platform Drip - Marketing Land

Leadpages buys SMB marketing automation platform Drip - Marketing Land | The MarTech Digest | Scoop.it
Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its announcement today that it has purchased marketing automation platform Drip.

Drip provides what it describes as “lightweight marketing automation” for small and medium-sized businesses, centered around email. This includes a visual workflow builder, forms for capturing email addresses, tags for tracking subscribers’ actions on a website or in an email, email marketing and a lead scoring algorithm. It also integrates with dozens of other applications and platforms, including Zapier, Shopify and PayPal.
CYDigital's insight:

The heart of any marketing automation platform is the landing page.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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By the Numbers: Lead Qualification at Emerging Companies | SiriusDecisions

By the Numbers: Lead Qualification at Emerging Companies  | SiriusDecisions | The MarTech Digest | Scoop.it
Taking a deeper look at the lead qualification data and comparing survey responses from companies under $50 million to companies in the next higher revenue band ($51 million to $250 million), we see that companies under $50 million are 124 percent less likely to add personnel that are specialists in lead qualification and nurturing. However, they are 10 percent more likely to enhance internal processes around lead management and service-level agreements (SLAs) and 72 percent more likely to enhance lead qualification skills. Couple those data points with the fact that companies under $50 million are 75 percent more likely to outsource lead qualification than companies between $51 million and $250 million and the story becomes clear.

What story is the data telling us? Companies that are under $50 million absolutely realize the importance of lead qualification and nurturing, but are not quite ready/willing/able to hire specialists to support and enhance the required processes. Adopting lead qualification then becomes only one part of an emerging company employee’s job responsibility. Considering the willingness to invest in outsourcing lead qualification, one could surmise that emerging company decisionmakers have prior experience at larger companies where lead qualification was impactful to the business. Outsourcing lead qualification requires modifications to internal processes, which is why companies under $50 million will invest time in formalizing the lead handoff processes. There is also a willingness to invest in enhancing skills necessary to manage the external lead qualification providers. 
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Two-Thirds of SMBs Invest in Automation to Help Nurture Leads - eMarketer

Two-Thirds of SMBs Invest in Automation to Help Nurture Leads - eMarketer | The MarTech Digest | Scoop.it
Based on polling by marketing automation platform Salesfusion, more than two-thirds of B2B marketers in the US with less than $100 million in revenues were investing in marketing automation to enhance their ability to nurture leads. That made lead nurture the No. 1 reason for these B2B SMBs to spend on marketing automation technology.

CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Nichole Carpenter's curator insight, June 20, 2016 3:38 PM
Don't lose your leads. With automation you can nurture them through your sales funnel.
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B2B SMBs Rate Their Biggest Marketing Challenges - MarketingCharts

B2B SMBs Rate Their Biggest Marketing Challenges - MarketingCharts | The MarTech Digest | Scoop.it
The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey [download page] of nearly 700 B2B marketers from companies with less than $100 million in annual revenues. The results align with previous research from Demand Gen Report
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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SMB Content Creation Checklist [Infographic] - Relevance

SMB Content Creation Checklist [Infographic] - Relevance | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Survey: 62 Percent Of SMBs Don't Know Whether Their Marketing Works - Marketing Land

Survey: 62 Percent Of SMBs Don't Know Whether Their Marketing Works - Marketing Land | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Not a shocker.

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Survey: When Good Content Marketing Tools Go Bad - Forbes

Survey: When Good Content Marketing Tools Go Bad - Forbes | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Not surprised, as this is especially pertinent within the S of SMB.

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MarketingZoom Launches Site For Buying And Selling Marketing - Marketing Land

MarketingZoom Launches Site For Buying And Selling Marketing - Marketing Land | The MarTech Digest | Scoop.it
A new website, launching in a public beta this week, believes that marketers need better ways to find targets and resources. Called MarketingZoom, the Portland, Oregon-based company is the brainchild of president/founder Tony Scott. 

In its launch announcement, MarketingZoom said its evolution derived from trying to answer one question:

“If I were a small local business, what options do I have to market my business in my area?

The site allows users to set up a profile as either a Company, an Opportunity or an Agency and to define the opportunities sought or the possibilities offered.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Best of luck...

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Here Are A Dozen Bargain Marketing Platforms for SMBs - Marketing Land

Here Are A Dozen Bargain Marketing Platforms for SMBs - Marketing Land | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Click through for details on each. NOTE: (1) SimplyCast is one of the few solutions out in the market that includes SMS marketing automation! (2) I'd include Zoho Campaigns in here (especially when they include scoring, which will be shortly).

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Email The Prime LeadGen Tactic for SMBs - DM News

Email The Prime LeadGen Tactic for SMBs - DM News | The MarTech Digest | Scoop.it
Email has proven to be a dependable marketing channel time and time again—one that can be leveraged by organizations both big and small. In fact, a new study from Ascend2 and Allegra suggests that email is a particularly useful lead generation tool for small and medium-sized businesses (SMBs).


According to the companies' “Small and Medium-Sized (SMB) Lead Generation Benchmark Report,” half of the 226 marketing, sales, and business professionals surveyed say email marketing is the most effective online tactic for lead generation, followed by websites or landing pages (49%) and content marketing (46%).


Email marketing is a fairly easy lead-generation tactic for SMBs to execute—only 20% of respondents consider it the most difficult. The content aspect, however, is where professionals say they struggle. According to the report, 44% of respondents consider content marketing the hardest online tactic to execute for lead generation. In addition, limited content creation capabilities is an obstacle for about one third (34%) of study participants."


marketingIO’s MarTech Managed Services drives more leads faster. 

CYDigital's insight:

If you think email marketing is easy, then it's not being used correctly.

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