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Marketing via Messaging Apps to Get Harder in Europe - eMarketer

Marketing via Messaging Apps to Get Harder in Europe - eMarketer | The MarTech Digest | Scoop.it
Last month, the European Commission announced proposed changes to the ePrivacy Directive, a set of rules that regulate how companies collect data online about residents of EU member states. The new proposals will bring messaging, email and voice services under this banner, forcing such platforms to seek the explicit consent of users before being able to use their data for advertising purposes.

At the moment, messaging platforms are largely ad-free—Facebook Messenger allows sponsored messaging, but only if a brand is already part of an open conversation with a consumer. Given the scale and reach of these platforms, there’s clear opportunity to do more. But regulatory changes may curtail any grand plans these platform providers might have to expand marketers’ options.
CYDigital/marteq.io's insight:

Word to the wise: When marketing into the EU, triple cover yourself.

 

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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Spamhaus Risk and the Future of Email Acquisition - Oracle

Spamhaus Risk and the Future of Email Acquisition - Oracle | The MarTech Digest | Scoop.it
Seriously consider implementing the following solutions:

  • Add a CAPTCHA to all web-based email signup forms. Consider adding Google’s free reCAPTCHA, which is less intrusive yet still effective.   
  • Implement COI – Confirmed Opt-In, where you send a confirmation email message to all new signups. 
  • Add a hidden form field to all web-based signup forms. This can be another effective deterrent to automated scripted bot signups. Add a form field that is not visible to humans, but a scripted bot will think is a required field. Reject any submission containing a value in the hidden field.
  • Track the source of signups closely. 
  • New Registant, non-responder rule. Implement business rules to limit the number of emails sent to new registrants that have not yet opened or clicked. 
  • Implement an alerting system for spikes in the number of email registrations from your registration pages.
  • Apply overall segmentation criteria to limit the volume of email you send to unengaged subscribers.  
CYDigital/marteq.io's insight:

Look: it's serious. You work so hard for every sign-up, but you have to go the extra 10 yards.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Definitive Guide to Removing All Google Analytics Spam | Analytics Edge Help

Definitive Guide to Removing All Google Analytics Spam | Analytics Edge Help | The MarTech Digest | Scoop.it
This is a PROVEN WORKING SOLUTION with filter expressions updated regularly! There are a lot of partial solutions and misinformation out there about clearing out so-called referral spam (and organic search and event spam too), so here’s the Definitive Guide to removing all of that junk! This article has been constantly updated since January 2015 and has shown over 330,000 people how to get rid of spam in Google Analytics reporting.

The process in summary, proven effective for over 24 months:

  • Have a new website? Use a ‘-2’ or higher property
  • Implement a Valid Hostname Filter to eliminate ghost visits
  • Implement Spam Crawler Filters to eliminate the targeted spam visits
  • Create a Custom Segment with these filters to use for reporting
  • Turn on Google’s bot & spider filter option
All the information you need is provided below in this step-by-step guide, but you will need to update the filters as they change.
CYDigital/marteq.io's insight:

It's technical but doable for the non-techie. We all face this, and it is dynamic, so you'll want to CT to see how it's done. Note that the author, Mike Sullivan, keeps this up-to-date.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The Types of SpamTraps (via Pardot)

The Types of SpamTraps (via Pardot) | The MarTech Digest | Scoop.it
Classic and seed spamtraps are the spamtraps that fall under the category of being “pristine” traps, meaning they never opt in to receiving email and are either randomly found or are picked up by website scrapers. 

A dead address spamtrap is one that formerly belonged to someone, but has been abandoned. After a period of 12-18 months of that email address sending back a bounce, it’s turned back into a legitimate email address that considers any further inbound email to be spam. 

Typo traps are the trickiest to work with simply because you might hit them through your prospects mistyping an email address on a form. For example, I could type in “skyler@gamil.com” instead of typing in gmail.com…and someone happens to own gamil.com….which they’ve turned into a spamtrap domain and now think there’s something wrong with your lists. 
CYDigital/marteq.io's insight:

And CT for how to deal with them

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Ultimate Bounce Code directory to reduce Email Bounce Rate

The Ultimate Bounce Code directory to reduce Email Bounce Rate | The MarTech Digest | Scoop.it
You don’t have to learn the codes. But it can be very helpful if you search for them when you face the challenge. Especially if you want to get the most out of your email list by reducing your email bounce rate.
For example, if your email bounce rate is high (hard or/and soft), you can:
  • correct emails with syntax errors
  • fix typos
  • send again to contacts who couldn’t receive it thanks to a technical issue
  • realize if an email provider blacklisted you
  • and more.
But you have to know the bounce codes in order to solve these difficulties. Therefore we collected them for you.
CYDigital/marteq.io's insight:

Bookmark alert!

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In - Oracle

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In - Oracle | The MarTech Digest | Scoop.it
About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing. Once added to the listing database, mail providers begin to pick-up this listing and use it to block those IP’s.

An SBL listing is a pretty devastating thing to happen to any email program, and it in effect renders a halt to the email program. Doesn’t make much sense to send email when most of the recipient providers are just going to block it.

Theoretically this rash of listings began with a series of “list bombs” that has grown. A list bomber goes to sign-up forms (it’s not a person, it’s a bot) and enters in email addresses they don’t own. The plan is to sign-up an address to so many places as to render it useless. Well, these list bombers have been targeting websites that don’t confirm email addresses. The address is entered, the email isn’t confirmed, and bam you have a full plate of spam.
CYDigital/marteq.io's insight:

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Why So Many Email Marketers Are Worried About Spamhaus - Oracle

Why So Many Email Marketers Are Worried About Spamhaus - Oracle | The MarTech Digest | Scoop.it
We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space. A listing from Spamhaus can basically shut down an email program, because so many ISP’s use the Spamhaus listing as their blacklisting of choice.

Make no mistake about it, getting listed by Spamhaus will ruin your day, and probably cost you some money. A Spamhaus listing is a devastating thing for some marketers, as the listing exposes the weaknesses in their program, and they find out about the ongoing danger.

There is an easy answer to this potential issue. If you use confirmed opt-in, you NEVER have to worry about Spamhaus, or probably any other blacklisting again. That’s right, if you use confirmed opt-in, you are not going to be listed on Spamhaus… ever. For some of you reading this who have never been on this list, you don’t realize how life changing one of these listings can be, you don’t understand the fuss. You won’t feel that way after the listing.
CYDigital/marteq.io's insight:

Let us know if you need assistance.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Email Marketing in the Age of Data Breaches & Tightening Regulations [Video] | Litmus Blog

Email Marketing in the Age of Data Breaches & Tightening Regulations [Video] | Litmus Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Here's why you should spend the few minutes: anticipate changes in the CAN-SPAM legislation!

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Kabir Kumar's curator insight, March 14, 2016 5:55 AM

Here's why you should spend the few minutes: anticipate changes in the CAN-SPAM legislation!

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How to Sidestep the Spam Folder in Your Email Marketing - Profs

How to Sidestep the Spam Folder in Your Email Marketing - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

And if you can, deploy a static IP and do NOT use your service provider's dynamic IPs.

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How to Stay in Line with the Law When Sending Marketing Emails - Kissmetrics

How to Stay in Line with the Law When Sending Marketing Emails - Kissmetrics | The MarTech Digest | Scoop.it
Email marketing is a good tactic for getting in touch with customers, sharing special deals with them, and notifying them of new products. However, legal issues can arise when you send out marketing emails, particularly in the areas of privacy and anti-spam law.

We will look at what the laws are and how to comply with them, and we will go over some practical tips for staying in line with the laws. We’ll also look at some of the results of this compliance, such as customer confidence and goodwill and protection from fines and penalties.


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

CYDigital/marteq.io's insight:

So much information that it cannot be summarized, so please click through for the details as it covers privacy and SPAM within and outside of the U.S. Strangely, it does not cover CASL.

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The Ultimate List of Email SPAM Trigger Words - HubSpot

The Ultimate List of Email SPAM Trigger Words - HubSpot | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

Oldie, goodie and still very pertinent.

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