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50 Creative Ideas You Can Use to Improve SaaS Product Adoption - Unbounce

50 Creative Ideas You Can Use to Improve SaaS Product Adoption - Unbounce | The MarTech Digest | Scoop.it
Below are 50 ideas you can get started on today, broken into two parts, SaaS product adoption, and SaaS product awareness.

CYDigital/marteq.io's insight:

50 Creative Ideas You Can Use to Improve SaaS Product Adoption - Unbounce

 

You'll want to click through the view the complete 50.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How SaaS Companies Can Project Monthly Revenue Using NPS - Retently

How SaaS Companies Can Project Monthly Revenue Using NPS - Retently | The MarTech Digest | Scoop.it
Monthly recurring revenue, or MRR, can be notoriously difficult to calculate accurately. As customers join and cancel, projecting your monthly recurring revenue for two, three or six months into the future can be a serious challenge, even for the most data-focused businesses. Add upgrades, downgrades and discounts into the picture and staying on top of your projected MRR can become a major cost of time for your business.

Luckily, you can accurately calculate and project monthly recurring revenue trends using Net Promoter Score data. By looking at your Promoter, Passive and Detractor numbers, you can gain a reasonably confident view of your company’s MRR trends and trajectory.

In this post, we’ll explain how you can do this, as well as how you can use your NPS data to adjust your business to increase MRR, improve retention and generate more revenue.
CYDigital/marteq.io's insight:

MRR is difficult to forecast because it is difficult to build the model. Luckily, there are models available for your use that make it very easy.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It - MarketingProfs

The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It - MarketingProfs | The MarTech Digest | Scoop.it
Considering how important it is to nurture free-trial, freemium, and paying users, it's surprising that more than half of the SaaS companies we've worked with at my company opt to leave important nurturing and upsell tasks in the hands of the product team. And, often, that process is broken—in two ways:

The user database for the product isn't synced with the salesforce automation and marketing automation platforms.
The users' activities in the product are not visible in the marketing and sales systems.
CYDigital/marteq.io's insight:

Applicable to SaaS companies...or any company marketing from different databases!

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Metrics Spreadsheet for Every SaaS Company - David Cummings

Lately I’ve been talking to more entrepreneurs that have product/market fit and are working to find a repeatable customer acquisition process (see 5 Steps to Startup Success in 30 Words). Now, sales and marketing metrics become critical and it’s time to figure out what works. Christoph Janz has the best Google Sheets Dashboard for SaaS companies:
CYDigital/marteq.io's insight:

Find the spreadsheet here:

https://docs.google.com/spreadsheets/d/18zxx7qzhoPzNf0ZB_PKhfUr4lIljY-EVt4I7-p0Bi3c/edit#gid=0 

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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SaaS metrics: The no-BS guide to understanding churn - Close.io

SaaS metrics: The no-BS guide to understanding churn - Close.io | The MarTech Digest | Scoop.it
Churn measures the ultimate failure in SaaS—all of the customers who tried out your product and decided it isn’t worth paying for.

Nobody’s dumb enough to ignore churn point-blank, but a lot of founders have a tendency to calculate churn in a way that makes their company look best. That way, when they get together in a room, they each can brag about how great their churn looks.

More often than not, these comparisons don’t actually mean anything—they confuse apples with oranges. They’re basically bullshit. Are we talking about net churn? Gross? Month-to-month subscription? There’s a lot of different ways to calculate churn, and they each tell a different story about your business.

Don’t approach churn by trying to put lipstick on a pig. Churn is one of the most serious, persistent problems that startups face, and the only way to deal with it is through brutal honesty. You need to narrow in on an understanding of churn that accurately portrays your company, ruthlessly sniff out your retention issues, and fix them before they become full-blown disasters.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

CT for the details. Be conservative about churn...very conservative!

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SaaS and UX's curator insight, September 17, 10:42 AM
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SaaS Metrics: The Secret to Subscription Success - ChartMogul

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital/marteq.io's insight:

There are more than a few models out there that can be used to build your plan.

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5 Essential Marketing Resources for SaaS Businesses - Kapost Content Marketing Blog

5 Essential Marketing Resources for SaaS Businesses - Kapost Content Marketing Blog | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

CYDigital/marteq.io's insight:

I have more than a few SaaS marketers as readers, so I wanted to pass this along. BTW: #4 is applicable to all. Click through for the links.

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SaaS Metrics Cheat Sheet - David Cummings

SaaS Metrics Cheat Sheet - David Cummings | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

The information comes from The Ultimate SaaS Metrics Cheat Sheet, and its a must-read if this is your bailiwick. 

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How SaaS Marketing is Different from Every Other Type of Marketing - KISSmetrics

How SaaS Marketing is Different from Every Other Type of Marketing - KISSmetrics | The MarTech Digest | Scoop.it
SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.


Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

If you need a complete primer on the SaaS business model, start here.

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Anant Corporation's curator insight, January 16, 2015 9:48 AM

KissMetrics does a great job of explaining where to be as a SaaS vendor to avoid "Startup Graveyard"

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The State of SaaS [Infographic] - Staff.com via Infographic Journal

The State of SaaS [Infographic] - Staff.com via Infographic Journal | The MarTech Digest | Scoop.it
According to the information technology research firm Gartner, Software-as-a-Service (abbreviated SaaS) will continue to experience healthy growth through 2015, when worldwide revenue is projected to reach around $22 billion.
CYDigital/marteq.io's insight:

The acronym "SaaS" making a comeback?


  • See the article at infographicjournal.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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