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30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision - Buffer

30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision - Buffer | The MarTech Digest | Scoop.it
The official name for Twitter’s automated ads program is Twitter Promote Mode. Here’s how it works:

For a flat monthly fee of $99, Twitter will automatically promote your tweets according to your preferred targeting (interests or locations).

At the end of the 30 days, here are our results from the Twitter Promote Mode:

-28,686 people reached
-34 followers gained
-230,092 profile visits
-170 tweets promoted
CYDigital's insight:

30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision - Buffer

 

In beta. But only 34 followers gained, and only 170 tweets promoted?

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Twitter Renaissance: Is It Time to Reconsider Twitter? - Social Media Examiner

Twitter Renaissance: Is It Time to Reconsider Twitter? - Social Media Examiner | The MarTech Digest | Scoop.it
Mark has found that Twitter users are more brand-loyal than Facebook or YouTube users. Thus Twitter offers an opportunity. Businesses just need to rediscover what Twitter has to offer and make a consistent effort to succeed there.

While Mark and I agree that Facebook is the center of all social media, Mark says businesses need to look at their social media marketing on a case-by-case basis. Twitter might have some advantages for small- to medium-sized regional businesses because it can help them tune into local conversations.
CYDigital's insight:

Twitter Renaissance: Is It Time to Reconsider Twitter? - Social Media Examiner

 

Here's the beauty of social media tech: you don't have to guess, you only have to test.

 

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Announcing support for AMP article analytics on Twitter - Twitter

Announcing support for AMP article analytics on Twitter - Twitter | The MarTech Digest | Scoop.it

Twitter is at the very center of news, keeping people informed about what’s happening in real-time. A vital part of that is in discovering and reading news articles from the timeline. To optimize this experience, we support AMP — Accelerated Mobile Pages — in our mobile clients on iOS, Android and on the web. This HTML-based technology provides building blocks for publishing highly responsive, fast-loading, bandwidth-efficient web pages. Many publishers and content management systems have adopted this technology, and we've supported embedding of Tweets inside AMP articles since its launch.

CYDigital's insight:

Announcing support for AMP article analytics on Twitter - Twitter

 

Here's the link to the article: https://blog.twitter.com/developer/en_us/topics/tools/2017/announcing-support-for-amp-article-analytics-on-twitter.html

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Use Twitter to Boost Your SEO Campaign - Relevance

Use Twitter to Boost Your SEO Campaign - Relevance | The MarTech Digest | Scoop.it
PROMOTE THE RIGHT KEYWORDS

There is no better way to reach a large audience than with white hat SEO practices and strategies. The most important thing for your online marketing is choosing the right keywords. If you use them in your tweets you can easily be ahead of competitions since they will give relevance to your posts. But it’s crucial that you include them in your tweets so they appeal to the audience and do not leave any negative effects. Carefully prepared posts can have a noteworthy impact on the followers if the content is well-thought out and meaningful.

ALWAYS USE HASHTAGS

You’ve probably noticed people using hashtags on social media in abundance. This practice actually started on Twitter, even though the origins of hashtags date back to 1978. Incorporating them in your posts is like using metadata. If you pair them with the right keywords, you’ll get more desirable SEO effects. Use them in every tweet and as much as possible so you can be as high as possible in the search result list. However, keep in mind that they have to be meaningful and connected to what you’re posting, and also that you have to fit them in a 140-characters long message.
CYDigital's insight:

Use Twitter to Boost Your SEO Campaign - Relevance

 

Suggest you tackle this only after you have your SEO program humming.

 

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4 Tools to Simplify Your Twitter Marketing - Social Media Examiner

4 Tools to Simplify Your Twitter Marketing - Social Media Examiner | The MarTech Digest | Scoop.it
#1: Grow an Optimized Audience by Assessing Twitter User Behavior With Followerwonk
#2: Optimize Your Twitter Scheduling and Posting With Buffer
#3: Refine Campaign Delivery by Analyzing Custom Audience Segments With Audiense
#4: Schedule Your Content by Category With MeetEdgar
CYDigital's insight:

These are the basic 4 tools for Twitter marketing.

 

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What SME marketers need to know about Twitter Promote Mode - Econsultancy

What SME marketers need to know about Twitter Promote Mode - Econsultancy | The MarTech Digest | Scoop.it
Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter. Here's what SME marketers need to know about Promote Mode, which is currently in public beta.

It automates the "amplification" of tweets
It's offered on a subscription basis
It's currently designed for accounts with up to 2,000 followers
Targeting options are fairly limited
Marketers can use Promote Mode alongside Twitter Ads
There are no guarantees
CYDigital's insight:

You'll want to click through for the details.

 

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Everything You Need to Know About Generating Leads on Twitter - QuickSprout

Everything You Need to Know About Generating Leads on Twitter - QuickSprout | The MarTech Digest | Scoop.it
The trick is learning how to filter those results to generate leads. Use the Twitter advanced search queries to do this. It’s a great way to customize a search based on:

words
phrases
languages
profiles
locations
dates
This information will give you the most updated and accurate results. Once you find a prospective lead, reach out to them directly. Follow their profile, and try to get them to follow you back.
CYDigital's insight:

A tutorial on how to use Twitter's advanced search query.

 

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Twitter's Longer Tweet Format Gets a Qualified Thumbs-Up - eMarketer

Twitter's Longer Tweet Format Gets a Qualified Thumbs-Up - eMarketer | The MarTech Digest | Scoop.it
Overall, 30% were at least somewhat supportive of longer-format tweets. And 17% said the increased character limit made them more likely to tweet themselves.

When asked if they would be more likely to check Twitter for news about current events as a result of the change, 20% said they were at least somewhat more likely to do so.
CYDigital's insight:

Not sure if this is the right way to measure it, but it's a start.

 

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Twitter tests 280-character tweets - VentureBeat

Twitter tests 280-character tweets - VentureBeat | The MarTech Digest | Scoop.it
The days of Twitter Inc limiting messages to 140 characters, a signature of the social network since its launch in 2006, may be numbered.

Twitter said on Tuesday that it would begin a test with a random sample of users allowing them to send tweets that are as long, at 280 characters, double the existing cap, in most languages around the world.
CYDigital's insight:

You may want to start to think about what you would do with double the characters should this be a go.

 

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Twitter CPMs Increase 27% In 2017 [Report] - The AdStage Blog

We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, while the average CPC increased from $0.52 to $0.80.

Twitter’s CPM increased by 27% since January 2017.
The average CPC on Twitter increased by 18% since January 2017.
The average CTR on Twitter remained consistent month-over-month between February and June.
CYDigital's insight:

All the more important to test across a variety of networks, especially LI and FB.

 

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What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer

What to Post on Facebook, Instagram, Twitter, LinkedIn, and More - Buffer | The MarTech Digest | Scoop.it

"Here are the general guidelines:

  • Facebook: Videos and curated content
  • Instagram: High-res photos, quotes, Stories
  • Twitter: News, blog posts, and GIFs
  • LinkedIn: Jobs, company news, and professional content
  • Pinterest: Infographics and step-by-step photo guides
  • Google+: Blog posts that you want to rank on Google"
CYDigital's insight:

Pretty much what you would expect.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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The Complete Guide to Twitter Advertising Targeting Options [Infographic] - MarketingProfs

The Complete Guide to Twitter Advertising Targeting Options [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Twitter offers a lot of options for targeting your ads. Here's an easy-to-follow guide to ensure your ad dollars are being spent on the right audience.
CYDigital's insight:

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Is Twitter Doomed? Social Media Experts Weigh In - Social Media Explorer

Is Twitter Doomed? Social Media Experts Weigh In - Social Media Explorer | The MarTech Digest | Scoop.it
The problem is not so much monetization, but rather user growth.

Losing Twitter would negatively affect how brands are able to interact with their customers. 

I’m hopeful a media company will acquire Twitter and introduce innovation.

Twitter stock will continue to slide and the company will get gobbled up by one of the Big 6 major media conglomerates. It’s too enmeshed in our culture to just shut down without being snapped up. 

Worst case scenario, some media or tech company buys them for the impressions and user base alone. 
CYDigital's insight:

Thoughts from some social media experts. The exit is clear. Conversely, it'd be very surprising to see T purchase other platforms.

 

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Twitter created an ad format to put bots in your DMs - VentureBeat

Twitter created an ad format to put bots in your DMs - VentureBeat | The MarTech Digest | Scoop.it
Today Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message Cards allow brands to reach users and start an experience with a bot in their Twitter feed.

“Using a Direct Message Card, businesses can capture people’s attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons,” Twitter product manager Travis Lull wrote in a blog post today unveiling the new cards.
CYDigital's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Twitter has ‘kicked around’ the idea of offering a premium subscription service - Recode

Twitter has ‘kicked around’ the idea of offering a premium subscription service - Recode | The MarTech Digest | Scoop.it
Twitter has “kicked around” the idea of creating a special premium or subscription membership service, and isn’t taking that business model off the table.

That’s according to CEO Jack Dorsey, who spoke to Twitter investors Monday at the company’s annual shareholder meeting in San Francisco. Dorsey was asked if Twitter would consider a Twitter membership model that would presumably include access to special features or services.

Dorsey said yeah, this is an idea the company has considered in the past and that it’s something it would consider in the future, too.
CYDigital's insight:

Who knows?: I'd guess it would be around the desired video offerings.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Impact of Social Media among B2B Buyers - Smart Insights

The Impact of Social Media among B2B Buyers - Smart Insights | The MarTech Digest | Scoop.it
Chart of the Day: B2B buyers are 26% more likely to use Twitter Social Media can have a strong impact on B2B Buyers, as they are influenced by information. Marketing topic(s):Social media marketing, Social media strategy. Advice by Jessica Wade.
CYDigital's insight:

Degree of importance: Not high. Would like to see how it compares to LinkedIn.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Twitter Algorithm: What You Need to Know to Boost Organic Reach - Hootsuite

The Twitter Algorithm: What You Need to Know to Boost Organic Reach - Hootsuite | The MarTech Digest | Scoop.it
How to improve your organic reach on Twitter
  • Use appropriate hashtags
  • Use photos and videos
  • Use Twitter analytics to refine your strategy
CYDigital's insight:

Devil is in the details, so CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Twitter Video: How to Create Engaging Video Content : Social Media Examiner

Twitter Video: How to Create Engaging Video Content : Social Media Examiner | The MarTech Digest | Scoop.it
6 Tips for Making the Most of Twitter Video 

#1: Optimize for a Mobile Audience

#2: Let Viewers Suggest Content

#3: Align Video Campaigns With Events

#4: Start a Regular Video Feature

#5: Solve Customer Problems.

#6: Greet New Followers With Short Video Clips
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Best Practices for Twitter Advertising | G2 Crowd

Best Practices for Twitter Advertising | G2 Crowd | The MarTech Digest | Scoop.it
Twitter, in particular, is a powerful platform for social advertising. Whether you’ve never tried advertising on Twitter or you’ve tried with little to no success, social advertising on Twitter is highly effective, but only if you follow a few key best practices.

EXPLAIN YOUR PRODUCT OR SERVICE, BUT DO SO CONCISELY

USE SPECIFIC CALLS-TO-ACTION

ASK A QUESTION

TRY KEYWORD TARGETING
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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15 Twitter Tools Guaranteed To Improve Your Social Media Marketing Strategy - Digital Information World

15 Twitter Tools Guaranteed To Improve Your Social Media Marketing Strategy - Digital Information World | The MarTech Digest | Scoop.it
1- Buzzsumo     
2- Socialquant
3- Postplanner
4- RiteTag
5- Klear
6- Mention
7- Sprout Social
8- Twitonomy
9- Zoomph
10- Simply Measured               
11- Tweroid
12- IFTTT
13- TweetDeck
14- SocialOomph  
15- Tweet Jukebox
CYDigital's insight:

Nothing is guaranteed. BTW: TweetDeck may go to pay versions.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

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How Post Intelligence Uses AI And Deep Learning To Help You On Social Media - Forbes

How Post Intelligence Uses AI And Deep Learning To Help You On Social Media - Forbes | The MarTech Digest | Scoop.it
Post Intelligence analyzes your tweets (if you’ve got any to analyze) through deep learning artificial intelligence. Over time it recognizes your tone, quirks and suggests topics and themes to tweet about.

Aside from content suggestions, Post Intelligence offers personalized trending topics, post engagement prediction, historical reports, sentiment graphing and engagement analysis. All things that new Twitter users don’t care about on the surface, but desperately need. What they do care about is finding a reason to use Twitter, or any social network for that reason. Every day brings new users and every day in the world of social is more overwhelming than the last.

The app not only analyzes real-time data from Twitter but it looks at content associated with URLs in public social media posts, Wikipedia and real-time Wikipedia traffic data using word embedding. It then slaps on a proprietary algorithm to solve the jumble and then constructs a current and comprehensive entity model. What does all this mean? It does a bunch of things in the background and tells you what to tweet about based on what’s hopping.
CYDigital's insight:

In beta, and still a bit rough, but pretty smart.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

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Skype updates Chrome extension to make it easier to send call links in tweets, emails, and calendar invites - VentureBeat

Skype updates Chrome extension to make it easier to send call links in tweets, emails, and calendar invites - VentureBeat | The MarTech Digest | Scoop.it
With the Chrome extension installed, users will now see a little Skype icon in Twitter’s tweet composition window, which, when clicked, adds a link for anyone to join in your call.

Additionally, the new Chrome extension makes it easier to generate call links directly from within the web-based email clients Gmail, Google Inbox, and Outlook.com, as well as Google and Microsoft’s respective calendar applications.
CYDigital's insight:

Very cool.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How to build your own Twitter bot in less than 30 minutes - VentureBeat

How to build your own Twitter bot in less than 30 minutes - VentureBeat | The MarTech Digest | Scoop.it
Twitter bots can do a heck of a lot more than just spam trending hashtags and relentlessly follow users.
CYDigital's insight:

It's a step-by-step guide, and sonovagun it works! Afterwards, I realized bot=app. Yet again, a new term to an existing topic.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The 32 Best Twitter Marketing Tools - Webbiquity

The 32 Best Twitter Marketing Tools - Webbiquity | The MarTech Digest | Scoop.it
Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more.

CYDigital's insight:

Way too many to scoop. CT for the list with links and pricing.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Twitter is shutting down its Dashboard app - MarketingDive

Twitter is shutting down its Dashboard app - MarketingDive | The MarTech Digest | Scoop.it
  • Twitter is shutting the Dashboard app for businesses on Feb. 3, the company announced in a tweet yesterday. 
  • Only launched in late June of last year, the app was intended to offer a single destination where businesses can see what's being said about them, schedule tweets and view performance insights. 
  • While no explanation was given for the decision, the company said it hopes to bring the best features from Dashboard to the broader community in the future.
CYDigital's insight:

FYI...

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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