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How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner | The MarTech Digest | Scoop.it
Right now, branded links are an underemphasized aspect of social media marketing, and branding in general. If you’re a marketer looking for the next best tactic for increasing your brand awareness and CTR (as most marketers tend to do), consider purchasing a branded link shortening domain.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.
CYDigital/marteq.io's insight:

Worth the buy.

 

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7 URL Shortening Mistakes and How to Make the Most Out of Your Links - Rebrandly

7 URL Shortening Mistakes and How to Make the Most Out of Your Links - Rebrandly | The MarTech Digest | Scoop.it
1.   Using a Random URL Slug

2.   Using a Generic Domain

3.   Not Using UTM Parameters

4.   Reporting on Metrics that Include Tons of Bot Traffic

5.   Making Your Links Too Short

6.   Link Shortening a Shortened Link

7.   Not Capitalizing Keywords
CYDigital/marteq.io's insight:

Please CT for the details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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How to set up your own branded custom url shortener - Fourth Source

How to set up your own branded custom url shortener - Fourth Source | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital/marteq.io's insight:

This is pretty cool! No idea this could be done!

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