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How to Create SEO Friendly URLs - Neil Patel

How to Create SEO Friendly URLs - Neil Patel | The MarTech Digest | Scoop.it
URLs. They’re one of the most basic elements of SEO. Yet they’re vitally important. In fact, Backlinko reports that URLs are a significant ranking factor. More specifically:

  • URL length is listed as #46 in Google’s top 200 ranking factors
  • URL path is listed as #47
  • Keyword in the URL is #51
  • URL string is #52
So when you put it all together, URL optimization is kind of a big deal.
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Simple to execute: It's a hands-on, step by step tutorial that makes it very easy.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

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Structuring URLs for Easy Data Gathering and Maximum Efficiency - Moz

Structuring URLs for Easy Data Gathering and Maximum Efficiency - Moz | The MarTech Digest | Scoop.it
So where should we add folders to our URLs? I always ask the following two questions:

  • Will I need to group the pages in this template together? If a set of pages needs grouping I need to put them in the same folder, so we can identify this by URL.
  • Are there crucial sub-groupings for this set of pages? If there are, are they mutually exclusive and how often might they change? If there are common groupings I may want to make, then I should consider putting this in the URL, unless those data groupings are liable to change.
CYDigital's insight:

See the examples as a part of how to structure.

 

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