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14 Common Mistakes With UTM Tags (and How to Avoid Them) - Holini

14 Common Mistakes With UTM Tags (and How to Avoid Them) - Holini | The MarTech Digest | Scoop.it

"Contents

  • Mis-tagging Social Media links and not separating paid and non-paid social campaigns
  • Setting the medium to “cpc” when tagging Social Media campaigns
  • Mixing lowercase and uppercase letters
  • Making UTM parameter values difficult to read in campaign reports
  • Incorrectly using ‘&’, ‘=’, ‘?’ and ‘#’ symbols in UTM tags
  • Using UTM tags to track internal links
  • Not testing tagged links before using them
  • Creating unique campaign names for each medium and source
  • Making spelling mistakes when using Google Analytics UTM tags
  • Not following a consistent naming convention for UTM campaigns
  • Confusing the purpose of  “utm_source” and “utm_medium” parameters
  • Not using the mandatory utm_source parameter"
CYDigital/marteq.io's insight:

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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UTM tags + Facebook ads = awesome - Marketing Land

UTM tags + Facebook ads = awesome - Marketing Land | The MarTech Digest | Scoop.it
If you’re not applying UTM tags to your Facebook advertising traffic, it’s likely not being categorized correctly. Facebook ad traffic often shows up as m.facebook.com / referral | facebook.com / referral, or something similar without UTM tagging in place. 

In Google Analytics, your main method for viewing lead and sale success should be by navigating to the Acquisition section and selecting Source/Medium. Within this section, we are able to choose both ad content and ad campaign as secondary dimensions; this means that when we use UTMs, we can actually use Google Analytics to see success at the ad level (and do some other cool things).

By choosing a process for the campaign and content UTMs, you set yourself up for success. What does success look like?
CYDigital/marteq.io's insight:

Nuts 'n bolts, and clearly an almost-necessity for Facebook advertising.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

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 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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What Is UTM Builder and How You Should Use It in Your Campaigns - LiveChat

What Is UTM Builder and How You Should Use It in Your Campaigns - LiveChat | The MarTech Digest | Scoop.it
Here’s an example of a standard URL:
https://www.livechatinc.com/podcast/
And here’s how it will look like once you have created a new version of it in UTM builder:
https://www.livechatinc.com/podcast/?utm_source=july%20newsletter&utm_medium=email&utm_campaign=business%20sidekick
There are five parameters you can add to your URLs:

  • utm_source (e.g. newsletter to identify traffic that comes from a newsletter),
  • utm_medium (the advertising or marketing medium, e.g. CPC, banner, email newsletter),
  • utm_campaign (the individual campaign name, e.g. “july” for a July newsletter),
  • utm_term (identify paid search keywords; you can specify a keyword here),
  • utm_content (used to differentiate similar content, or links within the same ad, e.g. if you have two CTAs within the same email message, you can use this UTM parameter).
CYDigital/marteq.io's insight:

Don't forget the /?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Using UTM Tags to Enhance Digital Marketing Strategies - ClickZ

Using UTM Tags to Enhance Digital Marketing Strategies - ClickZ | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

It won't solve your attribution challenges, but it does help with the softer performance stats.

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