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UX-Driven Optimization | Adobe

UX-Driven Optimization | Adobe | The MarTech Digest | Scoop.it

"We want to identify the shortcomings that are causing blockers in a user’s path:

  • Is the content actually relevant to the user? 
  • There could be a lack of confidence and you need a way to build credibility and brand cohesion for the landing page.
  • Is your user not reaching the call to action? Tweak the design elements to draw more focus to a particular section or revisit content hierarchy.

 

If you feel there is still a disconnect in communication of your users’ goals, consider the possibility of using in-person usability testing prior to launching a campaign.  There’s multiple directions your designer can take, but it all starts out with understanding your users."

CYDigital's insight:

And...TEST!

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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2017 Web Design and User Experience Trends | MarTech

2017 Web Design and User Experience Trends | MarTech | The MarTech Digest | Scoop.it
2017 Web Design and User Experience Trends by Douglas Karr on MarTech
CYDigital's insight:

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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User Flow Optimization: The CRO Strategy No One Talks About - CrazyEgg

User Flow Optimization: The CRO Strategy No One Talks About - CrazyEgg | The MarTech Digest | Scoop.it
Optimizing user flow is the same, except you’re extending this process into every step someone takes through your website, linking one page or follow-up email to the one that preceded it.
Here is an abbreviated, cliff-notes style outline that focuses on the high points.
Step #1. Determine Where Users Are Coming From (to Understand What They’re Looking For)
Step #2. Analyze What’s Working (or Not) With Current Pages
Step 3. Analyze Conversion Opt-In & Follow-Up Sequence
CYDigital's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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3 Design Principles That Improve UX and Conversions - The Good

3 Design Principles That Improve UX and Conversions - The Good | The MarTech Digest | Scoop.it
Less Is More (to a Point)

Too much content is overwhelming; plus, your visitors have extremely limited attention spans. Every time you add another element, you’re adding another attention-grab. Consequently, your conversion rates will suffer.

But Don’t Get Too Minimal

There’s no point in designing a page that the user can’t understand or navigate. Without sufficient visual or written cues, people will have no idea what’s going on, and they’ll leave.

Highlight Your Call-to-Action
CYDigital's insight:

CT for the details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp

7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Above the Fold lives!

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The Difference Between UI and UX - ZD Blog

The Difference Between UI and UX - ZD Blog | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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10 User Experience Testing Tools Marketers Need to Know About - Profs

10 User Experience Testing Tools Marketers Need to Know About - Profs | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

CYDigital's insight:

Excellent collection of UX tools.

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UI and UX Trends in 2015 - Postion²

UI and UX Trends in 2015 - Postion² | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital's insight:

Long scroll and flat design, both mobile driven, are two reasons why we changed our website: http://ineomarketing.com 

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The Rise of the User Experience Marketer

The Rise of the User Experience Marketer | The MarTech Digest | Scoop.it

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CYDigital's insight:

UX is a part of the CX, and everything UX is secondary to User Testing. Even if you hire pro UX firm, test!!

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The Importance of User Experience for Digital Marketing: 5 Key Tips - ClickZ

The Importance of User Experience for Digital Marketing: 5 Key Tips - ClickZ | The MarTech Digest | Scoop.it

Digest...


1. User Experience Is Not Just About Interfaces

Distilled to its essence, user experience is fundamentally about the relationship between people and technology. More than that, it’s about identifying and designing that relationship. As the amount of technology and digital disruption in the world increases, so too, the nature of this relationship comes to the fore.

 

2. User Experience Touches the Product Itself, Not Just the Promotion of It
User experience is driven by design. This means that it tends to live more naturally toward the product design end of the spectrum. User experience designers have the habit of asking "why?" about many product decisions. This can at times place them at odds with marketing teams, who are normally more closely focused on how to drive more sales of a given, fixed product. At the same time, user experience designers often work in close proximity with digital marketing teams, and are often responsible for some of the optimization that happens with campaigns. 

3. Experience Happens Anyway – You Only Get to Decide Whether You’ll Design for It

Experiences with the products we promote happen, regardless of whether or not we’ve included them in our marketing plan. Put simply, the most important marketing we will ever do usually happens outside the moments or channels we market to, and it’s called experience.  And this is the hitch: people don’t have channels – they tend to live between the gaps in channels. This fundamentally cripples most marketing efforts from the outset, as much of the problem of conversion rates tend to live in these gaps. These gaps are where user experience design lives. Having a user experience designer as part of your digital marketing team will help to redress this imbalance.

 

4: User Experience Uses Multiple Research Approaches

User experience is an intensively research focused discipline, that is naturally focused on discovering and understanding real human needs that can be solved for with a well designed product. This means that the methodological focus for design research is qualitative in nature. This makes it excellent at framing a problem or situation, so that it can be more accurately assessed quantitatively. 


5. User Experience Will Subsume Much of What Currently Counts as Digital Marketing 

It will be everywhere, and invisible. It will be "on" forever. And so the core skills of digital marketing will cease to be attributable to digital marketing alone, and will instead be subsumed into larger conversations around digital products and services – more specifically, they will be essential ingredients in well-designed products – not just optional bolt ons to a static, existing offering. 

 

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CYDigital's insight:

A brilliant post that gives an in-depth look at what UX is all about. While I don't think #5 is applicable to the B2B world, I wouldn't count it out.

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