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The Three Technologies that Will Define the Thoughtful Marketing Era - MarTech Advisor

The Three Technologies that Will Define the Thoughtful Marketing Era - MarTech Advisor | The MarTech Digest | Scoop.it
Instead, you need technology that is more thoughtful than you are. And in turn, you need to be more thoughtful because of that technology. This requires a tight alignment between three cutting edge technologies—artificial intelligence (AI), natural language processing (NLP), and augmented reality (AR)—and three rising strategic priorities for B2B marketing teams: enablement, account-based marketing, and customer communication platforms.
CYDigital/marteq.io's insight:

Only if it's embedded into applications.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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VR and AR Offer Innovative Solutions For Real B2B Marketing Problems · Forrester

VR and AR Offer Innovative Solutions For Real B2B Marketing Problems · Forrester | The MarTech Digest | Scoop.it
In many ways, VR and AR are a logical extension of 3D modeling capabilities to serve marketing use cases. Before 3D modeling revolutionized the way products are designed and manufactured, engineers used 2D drawings and physical models for prototyping, but to truly understand the scope and impact of a product — you had to build it. VR and AR are now enabling marketers to gain similar efficiencies by enabling buyers to “experience” products that are expensive to ship, complex to visualize, or just too dangerous to test.

It’s not often that B2B marketers get ahead of our B2C peers in technology innovation and adoption, but that’s clearly the case with VR and AR. While the use of these technologies in B2C is held back by the lack of mass adoption, B2B marketers in a small but growing number of industries have already realized the relatively small incremental expense in VR/AR solutions and headsets is easily offset by a few more closed/won deals.
CYDigital/marteq.io's insight:

There's a cost, yes. But it's relatively insignificant for moderate to big ticket B2B physical items. And as VR/AR becomes easier to use, watch for presentations to be delivered in this format.

 

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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The Rise of Virtual Reality and What It Means for B2B Marketers - Act-On Blog

The Rise of Virtual Reality and What It Means for B2B Marketers - Act-On Blog | The MarTech Digest | Scoop.it
  1. Consider your audience. VR isn’t for every audience, so evaluate your audience first before making the leap. Are they currently using VR? Would they be open to using this technology?
  2. Create a “try before you buy” experience. For example, IKEA released an interactive VR kitchen experience in which customers could virtually remodel their kitchen. Using VR, they got a 360-degree view while switching around kitchen colors and styles to truly understand what the finished outcome would look like.
  3. Engage your customers in a story. For example, the popular television series “Game of Thrones” created an experience that allows viewers to fully immerse themselves in a VR experience related to the show. Within three hours, the VR video captured over 1.7 million views. So if your brand’s story is highly visual and can include movement, tell it through VR.
  4. Create really amazing content. VR offers brands an opportunity to capture attention and engage with their audiences. But to reap the full benefits, you must create amazing content. For example, Tom’s Shoes used VR to highlight the company’s mission. The company created a short, inspirational VR clip that connects customers with a Colombian child who benefited from the purchase of shoes.
CYDigital/marteq.io's insight:

VR demos. 

 

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Bank of America Invests in B2B VR Engagement - Chiefmarketer

Bank of America Invests in B2B VR Engagement - Chiefmarketer | The MarTech Digest | Scoop.it
The VR video, which debuted this spring, was created to bring a report on artificial reality by Sarbjit Nahal—head of thematic investing at BofA Merrill Lynch Global Research—to life. The report, “Future Reality,” makes the case for investing in VR and AR technologies and outlines why businesses need to capitalize on these disruptive technologies.

The VR video has been shared at proprietary events with clients and employees. “Many were experiencing VR for the first time—it opened up their imaginations for what it might mean,” says Brennan.
CYDigital/marteq.io's insight:

A coffee table book about coffee tables.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Limits Of Persuasive Realities: Hacking The Brain Stem With VR Marketing Technologies -SVW

The Limits Of Persuasive Realities: Hacking The Brain Stem With VR Marketing Technologies -SVW | The MarTech Digest | Scoop.it
At a recent event hosted by SpiritualVR  (photo above) panelist Anastasiya Sharkova said she was deeply moved by her first experience with virtual reality (VR) a title called theBlu:Encounter in which you go eye to eye with a blue whale.

She said the experience was so overwhelming it bypassed all reason and logic. She knew it was all computer generated yet when she looked into eye of the giant she felt a deep emphatic connection with the artificial whale that lasted for days.

And she used a lot less water for the next two weeks.

This scares me. What if the Blue Whale represents a brand such as AT&T and I’m suddenly emotionally bonding with a commercial organization and I can’t control it?
CYDigital/marteq.io's insight:

Fascinating and frightening. Sidebar: keep it away from the kids.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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VR Will Transform Marketing Experiences But Not Before 2020 - Forrester

VR Will Transform Marketing Experiences But Not Before 2020 - Forrester | The MarTech Digest | Scoop.it
So, should marketers wait and see? Not necessarily. Ask yourself two simple questions to determine whether your brand should invest in VR:

  • The first question you should ask yourself is whether or not your targeted consumers are early adopters of technology innovation. Among the 17% of VR enthusiasts in the US, 86% of them are interested or very interested in viewing movies, TV in an immersive environment, while 82% would like to tour virtual homes/apartments and hotels.
  • Second question to ask yourself is whether VR is a natural fit for your brand. The more aspirational your brand, the more complex the path to purchase and the more experiential and digital your offerings, the more you should invest early. That’s why we start seeing amazing demonstrations and pilots from gaming and entertainment companies, from automotive, real-estate or hospitality brands. Their initiatives will start scaling in 2018.
CYDigital/marteq.io's insight:

Nothing to think about...yet.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How Virtual Reality Will Change B2B Marketing - Chiefmarketer

How Virtual Reality Will Change B2B Marketing - Chiefmarketer | The MarTech Digest | Scoop.it
It’s at this crucial moment where virtual reality can help your product stand out. With virtual reality, your customers can see your product up close and personal to see exactly why it’s superior. It’s like a trade show, a site visit, and a marketing presentation rolled into one.

Virtual reality is able to achieve this due to a concept called Presence. Presence is the idea that when you are wearing a virtual reality headset, the virtual environment you see around you seems real and you feel present within it. Because the environment is entirely virtual, it can be manipulated and changed to fit your marketing needs. Depending on the virtual reality simulation, Presence allows you to do anything, with anyone, anywhere you can imagine.

This gives marketing teams total control over the marketing experience. Want to show how your product can interact with a potential customer’s workflow? Put them right in the middle of a demonstration. Want to add visual cues highlighting key features? Add them at a push of a button. Want to wow a new client with a literal fireworks show? In virtual reality, it’s easy.
CYDigital/marteq.io's insight:

And it should fall beneath Event Marketing!

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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