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[FREE] Gartner has recognized Adobe as a Leader in Web Content Management (WCM) - Adobe

[FREE] Gartner has recognized Adobe as a Leader in Web Content Management (WCM) - Adobe | The MarTech Digest | Scoop.it
Gartner has recognized Adobe Experience Manager Sites as a Leader in Web Content Management (WCM)
CYDigital/marteq.io's insight:

Behind a reg form.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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What Is Content Marketing Software? | SiriusDecisions Blog

What Is Content Marketing Software? | SiriusDecisions Blog | The MarTech Digest | Scoop.it
Content marketing software helps to define and manage the user’s end-to-end content process – or some part of it. It is used to create, store, manage and distribute content, and/or measure content effectiveness.


Basic/ Summarized...


Basic:

Collaboration and content creation;

Calendaring;

Workflows and resource assignment;

User permissions;

Asset storage.

 

Advanced:

Push and distribute;

Automatic retirement;

Reporting and analytics;

Buyer-centric delivery. This includes the ability to leverage Web analytics to match buyer profiles to guide relevant content delivery.

 

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CYDigital/marteq.io's insight:

Word to the marketing wise: no B2B marketing app is an island.

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