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What marketers need to know about WhatsApp Business - Econsultancy

What marketers need to know about WhatsApp Business - Econsultancy | The MarTech Digest | Scoop.it
WhatsApp Business is an Android app designed for small businesses. Using the app, businesses can create and manage business profiles, which are like Facebook Pages for WhatsApp. These contain basic information about the business, such as a description, email address, physical address and website URL.

The app also provides messaging tools that enable businesses to more easily communicate with their customers through WhatsApp. These tools include the ability to set up automated greeting and away messages, as well as to define quick replies for common requests.
CYDigital's insight:

What marketers need to know about WhatsApp Business - Econsultancy

 

A bit of a primer.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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WhatsApp is verifying business accounts - VentureBeat

WhatsApp is verifying business accounts - VentureBeat | The MarTech Digest | Scoop.it

"WhatsApp is beginning to verify business accounts with a green badge next to the user’s phone number. 

“If you see a green badge next to a contact’s name, it means that WhatsApp has confirmed that the phone number of this contact belongs to a business account,” according to a FAQ about verified business accounts on the WhatsApp website.

Conversations with businesses will also be distinguished from others because all business messages will come in yellow. Green checks are available on a limited basis today. A WhatsApp spokesperson declined to comment about the number of verified business accounts or when verification will be available to the general public."

CYDigital's insight:

Dark marketing clouds ahead? marketingIO helps you to see clearly. Contact us. #MarTech #DigitalMarketing

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The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe

The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe | The MarTech Digest | Scoop.it
You have to strike first. If you can carve out a niche before everyone else, you’ll have a massive head start over every marketer. Here’s how you can do that right now BEFORE everyone else.

Step 1. Create a WhatsApp Account

Step 2. Filling Your WhatsApp Contact List

Step 3. Organize Your Contacts Into Groups

Step 4. Interacting With Your Audience
CYDigital's insight:

The perfect starting point. But should you start? It's time!

 

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Making WhatsApp Free & More Useful - WhatsApp

Making WhatsApp Free & More Useful - WhatsApp | The MarTech Digest | Scoop.it
That's why we're happy to announce that WhatsApp will no longer charge subscription fees. For many years, we've asked some people to pay a fee for using WhatsApp after their first year. As we've grown, we've found that this approach hasn't worked well. Many WhatsApp users don't have a debit or credit card number and they worried they'd lose access to their friends and family after their first year. So over the next several weeks, we'll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.

Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today's announcement means we're introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Smart!! Q: how will this play in your marketing plans?

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