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What’s the difference between responsive, adaptive and mobile-friendly sites? | Search Engine Watch

What’s the difference between responsive, adaptive and mobile-friendly sites? | Search Engine Watch | The MarTech Digest | Scoop.it
Friendly vs. Responsive

Mobile-friendly sites aren’t necessarily designed specifically for a mobile device. Rather, they’re versions of sites that work across different devices. Think of a mobile-friendly site as mobile-optimized, whereas a responsive site is mobile-first. A site that’s mobile responsive changes – or responds – based on the device it’s viewed on. 

Responsive vs. adaptive

Responsive sites adjust to any layout. Adaptive sites, on the other hand, only adapt at select points.
CYDigital/marteq.io's insight:

FWIW...stick with responsive.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Path to Adaptive Marketing: An Introduction | Oracle Marketing Cloud

The Path to Adaptive Marketing: An Introduction  | Oracle Marketing Cloud | The MarTech Digest | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

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Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design | The MarTech Digest | Scoop.it

"In response to the continually changing device landscape, I propose a new concept - adjustive Web design. Core elements of adjustive Web design include:
>> Adaptive content is the foundation of everything
>> The display of content will responsively adjust to screen sizes
>> User interface elements can be adjusted by the user to a desired position

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Here is how adjustive Web design will build upon and enhance its responsive predecessor:
Problem: As smartphones and tablets use increasingly larger displays, it can be cumbersome for hands. Responsive adjusted user interface controls - such as a site header with a "hamburger-style" menu - won't overcome this challenge, as their general positioning remains fixed.
Solution: Go beyond responsively adjusting user interface elements for varying screen sizes and enable users to place critical user-interface elements in a place they can easily reach. For years, Apple has allowed users running its desktop OS to select three positions for their Dock - left, bottom, and right.


Let's examine how adjustive Web design may work on wearables:
Problem: The stylish, sleek jewelry-like design of wearables has resulted in smaller screen sizes or absent displays. A responsively adjusted element, such as a site header with a "hamburger-style" menu, won't address a lack of screen real estate.
Solution: Hide user-interface components when they are not needed and maximize screen real estate for adaptive content. The device OS or hardware should allow a user to reveal the user interface through a simple gesture when needed. In the case of an absent display, alternative navigation can be enabled through navigation sounds."

CYDigital/marteq.io's insight:

Smart approach, especially with the advent of wearables.

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[INFOGRAPHIC] Responsive Web Design | Square Melons | #TheMarketingTechAlert

[INFOGRAPHIC] Responsive Web Design |  Square Melons | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Responsive Website Design - What is responsive web design? Why you should use responsive web design? This Infographic provides insights on the concept


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CYDigital/marteq.io's insight:

Again, seriously consider AWD over RWD, as RWD has a load time issue (which kills mobile viewing).

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The Disadvantages of Responsive Web Design - OMI | #TheMarketingAutomationAlert

The Disadvantages of Responsive Web Design - OMI | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Responsive web design continues to grow in popularity. But before you invest it in, you must understand the disadvantages.


Intermediate/ Condensed...


Every time I look into this, I come down on the side of using device specific websites, not responsive design. Why? Because I believe that someone who is accessing your website from a mobile phone is in a different place in the buying process than someone who is using a desktop computer. And I think mobile users are looking for a specific level of information.

 

The other disadvantage I’ve read a lot about is that responsive sites take longer to load on mobile devices because of the way they are built. And long load times are bad for the consumer experience and something Google frowns upon. After just four seconds of waiting, you’ll have lost 25% of your visitors (KISSmetrics), and abandons are exponentially higher after that.

 

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CYDigital/marteq.io's insight:

Load times will kill, and AWD may very well be the way to go.

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3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy - Search Engine Watch | #TheMarketingAutomationAlert

3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy - Search Engine Watch | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.


Intermediate/ Digest...


If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy:

 

1. Recommended By Google

With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

 

2. One Website, Many Devices

One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site.

 

3. Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

 

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CYDigital/marteq.io's insight:

The factor against responsive: load time. The load time for responsive web sites kills. You need to evaluate AWD vs. RWD to come to a smart decision.

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Gain Website's curator insight, January 24, 2014 7:52 PM

Indeed, SEO is one of the factors why website designs have these three options. Infact, most people are getting more techy these days and believe it or not even a person living in a remote place cannot live without a gadget (mobile phones and tablets) or a computer that can access the internet. 

 

Added to that, touch screen gadgets are more evenly rising and mostly use these days. If we say touch screen that means it should be interactive. So, new and old websites tend to incorporate with the latest trend of website design of today. 

 

At www.GainWebsite.com we support web design for mobiles and other gadgets and do upgrades for old websites the way that it can be accessible not only on desktops but also in any means that the internet can be access.

Craig Tuttle's curator insight, February 6, 2015 6:06 AM

I know that atomicdesign.net has been cranking out some of the best responsive designs I've seen...

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Why Responsive Design is Important: 10 Key Statistics | SEOcial | #TheMarketingAutomationAlert

Why Responsive Design is Important: 10 Key Statistics | SEOcial | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

"Infographic outlining numerous reasons for why responsive design is a sound choice for most web design endeavors."

 

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CYDigital/marteq.io's insight:

RWD vs. AWD. Watch out for the load times for RWD!

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Lee Tonitto's curator insight, December 17, 2013 4:45 AM

Great stats on why responsive design matters

Sysico's curator insight, December 17, 2013 4:07 PM

Pourquoi le design devient de plus en plus important...

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From Responsive to Adaptive design - Which is the best of 4 design options - Smart Insights | #TheMarketingAutomationAlert

From Responsive to Adaptive design - Which is the best of 4 design options - Smart Insights  | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

 

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CYDigital/marteq.io's insight:

For your web site and other digital properties: I don't think there's any question that AWD is the way to go for the B2B marketer, who is 50-50 desktop to mobile. The response time alone, especially considering the impact on SERP, pays for itself.

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Adobe Digital Marketing Blog | Are B2B Marketers Missing the Boat on Responsive Mobile Design? | #TheMarketingAutomationAlert

Adobe Digital Marketing Blog | Are B2B Marketers Missing the Boat on Responsive Mobile Design? | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


In the past year, the aver­age tech com­pany set aside only 3.8 per­cent of its mar­ket­ing bud­get for mobile opti­miza­tion, apps and ads. How­ever, some pre­dict a shift in the com­ing year because many B2B mar­keters are not entirely sat­is­fied with their mobile efforts. We’ve reached (and then sur­passed) a global tip­ping point in mobile use. In 2012 alone, smart­phone sales rose by 63 per­cent, and mobile’s over­all con­tri­bu­tion to total Web traf­fic jumped 117 percent.

 

Mov­ing for­ward, it would be a mis­take to focus only on mobile ads. The keys to boost­ing mobile con­ver­sion rates are the same we’ve used to unlock dig­i­tal: per­son­al­iz­ing sites, devel­op­ing use­ful and rel­e­vant con­tent mar­ket­ing, and deliv­er­ing true value to cus­tomers. Mobile tech­nol­ogy can be inte­grated with the entire mar­ket­ing chain and made to work hand in hand with dig­i­tal strate­gies already in place.

 

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CYDigital/marteq.io's insight:

You need to go beyond AWD for your web site, landing pages, etc., and obviously beyond responsive for your email. It's a state of mind, i.e., what can you do to cater to the mobile user. You're a mobile user: what would you want? Start there!

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Myths and Realities of Responsive Design and the Mobile Inbox - ClickZ | #TheMarketingAutomationAlert

Myths and Realities of Responsive Design and the Mobile Inbox - ClickZ | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Adaptive design is extremely powerful, flexible and used by many top retailers... for websites. It is technically impossible when it comes to email.


Responsive design certainly isn't "magic" or a cure-all solution, but it can be a useful tool for marketers to meet the evolving expectations of today's device-hopping shoppers and it's definitely something you should start testing. It's important to remember there are many ways to design and code an engaging, functional and captivating static email without using responsive design. Responsive design goes a step further by enabling content to be presented in different ways based on the device, ensuring that the hard work you put into campaign creation and design has its intended impact on your audience regardless of the device they're using to open emails.

 

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CYDigital/marteq.io's insight:

Adaptive: website. Responsive: email. Got it.

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RWD Is A Natural Evolution Of The Web — And It's Here To Stay - Forrester | #TheMarketingAutomationAlert

RWD Is A Natural Evolution Of The Web — And It's Here To Stay - Forrester | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
When I first looked at responsive web design (RWD) back in June 2012, only early adopters (mostly startups, agencies and media firms) had taken the plunge.


Key excerpt...


Unfortunately, many organizations may make RWD decisions based on advice from agency partners and/or mobile application development vendors (or some combination of both) that have a vested interest in the technology choice. eBusiness professionals should avoid drinking the RWD “Kool-Aid” or going responsive because “everyone else is doing it.” RWD was never framed as a silver bullet for your mobile needs, and you shouldn’t treat it as such. To help our clients determine if RWD is right for them, we devised a simple seven-step decision tool that we hope will help you determine if RWD is a fit for your organization's mobile web needs.

 

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CYDigital/marteq.io's insight:

Evaluate Adaptive as the design of choice, as the Responsive load times may be prohibitive.


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Adaptive Web Design vs. Responsive Web Design | Skyrkt | #TheMarketingAutomationAlert

Adaptive Web Design vs. Responsive Web Design | Skyrkt | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

 

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CYDigital/marteq.io's insight:

Tough call. If you've got the time and resources, then AWD is the way to go. Otherwise RWD is your choice. If you have an agency working for you, you may want to quiz them on providing AWD.

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Brice Gilbert's curator insight, November 4, 2013 3:10 AM

Well designed poster ! Be aware from your choice between AWD & RWD.