The MarTech Digest
548.5K views | +24 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Is the influencer marketing bubble set to burst? - Econsultancy

Is the influencer marketing bubble set to burst? - Econsultancy | The MarTech Digest | Scoop.it
Is influencer marketing really a safe bet for 2018? Here’s bit more on the state of the industry, and what marketers can do to minimise the risks involved. 

Authenticity and trust is key to any successful influencer campaign, as consumers become all the more sceptical when it comes to forced and purely-commercial partnerships. 


Celebrity Intelligence’s Age of Social Influence report also highlights confusion around ROI, with marketers finding it difficult to measure true success, and instead relying on outdated metrics such as mainstream press coverage.

Finally, another reason investment in influencer marketing might not come to fruition could be due to changes in what actually generates real success. Last year, the general consensus seemed to be that micro-influencers were the key – i.e. individuals with 10,000 to 100,000 followers and theoretically a highly engaged audience. However, it has been suggested that the trend is perhaps a scam started by influencer marketing platforms. Essentially, as brands work with an increasing pool of small-scale influencers, ‘high’ engagement levels could be misleading - failing to translate to legitimate or large-scale impact, as well as diluting the quality of content.
CYDigital/marteq.io's insight:

Is the influencer marketing bubble set to burst? - Econsultancy

 

The author advocates for advocacy marketing in lieu of influencer marketing, and it's an intriguing concept.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What you need to know about advocacy marketing in B2B - B2B News Network

What you need to know about advocacy marketing in B2B - B2B News Network | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

If you're going to implement an Advocacy Program, then it needs to be done right...with metrics. And Everyone Social looks like a promising tool to use.

more...
No comment yet.