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5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency | The MarTech Digest | Scoop.it
1. They Ask to Own Your Data/Logins
2. They Guarantee #1 Rankings/ Top Results
3. They Tell Their Story, Not Yours
4. The Partnership Is Positioned as Transactional
5. Their Case Studies Are Outdated
CYDigital/marteq.io's insight:

If anyone guarantees anything, then the project payment is automatically put into escrow.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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The Forrester Wave: Digital Experience Service Providers, Q4 2017

The Forrester Wave: Digital Experience Service Providers, Q4 2017 | The MarTech Digest | Scoop.it
Key Takeaways

• Firms seek help from digital experience service providers.
• Experience Design, Content, And Platform Expertise Are Key Differentiators
• Accenture, SapientRazorfish, and Deloitte lead the pack.


The best digital experience service providers:

• Bring a brand to life through the experiences it delivers.
• Reframe a request for digital experiences into digital business transformation.
• Fulfill both the creative and technology needs of a digital experience program.
• Become strategic advisers and co-innovation partners that extend your team.
CYDigital/marteq.io's insight:

The Forrester Wave: Digital Experience Service Providers, Q4 2017

 

For the big fish. The report is available for subscribers, however, you may want to look to one of the vendors for a free download.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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In-House Versus Outsourced Marketing Support: Who Do You Want In Your Corner? - Forbes

In-House Versus Outsourced Marketing Support: Who Do You Want In Your Corner? - Forbes | The MarTech Digest | Scoop.it
Before deciding, ask yourself these questions to determine which option will knock out the other:

• Do you feel confident in keeping all marketing activities -- creative and tactical -- in-house and running like a well-oiled machine? (If your answer is yes, stop here and stick with your own team.)

• Do you want to put more focus back into the creative activities in-house?

• Are you comfortable with outsourcing the nuts-and-bolts activities (i.e., building an email, setting up A/B testing, building a nurture campaign, creating lead scoring profiles)?


• Would you prefer handing creative control (i.e., brand awareness, campaign development) over to an outsourced team?

• Are you able to comfortably use your technology to its full potential and manage the nuts and bolts activities in-house instead?

• Do you want to expand on an existing vendor relationship or are you ready to start and manage a new partnership?
CYDigital/marteq.io's insight:

Cost/benefit analysis is the process.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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[FREE] Catalyst Ranked Among the Top Search Marketing Agencies by Forrester

[FREE] Catalyst Ranked Among the Top Search Marketing Agencies by Forrester | The MarTech Digest | Scoop.it
In the newly released report: “The Forrester Wave™: Search Marketing Agencies, Q1 2016”, Catalyst received the top scores possible for paid search, market research, media, and reporting and analytics.

In the report, Forrester cites Catalyst’s “leader-level organic visibility, paid search, and biddable media support.” The report states that it recommends Catalyst for operationally-minded marketers who want one partner to manage both SEO and paid search.
CYDigital/marteq.io's insight:

Free Forrester report compliments of Catalyst.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Are Agencies Becoming Analytics Technology Providers? - eMarketer

Are Agencies Becoming Analytics Technology Providers? - eMarketer | The MarTech Digest | Scoop.it
eMarketer: Are clients open to the idea of agencies providing them with analytics tools?

Engel: Marketers and advertisers are sitting on massive silos of data, which they’re asked to provide value against. When an agency comes in and says it can activate all those data sources, the lightbulbs turn on for brands, so they’re definitely open to it. It might be different from how the brand has operated in the past, but if they come across an agency and technology provider rolled into one, they see the potential to move faster and be more agile.
CYDigital/marteq.io's insight:

It really is a no brainer for an agency to deliver this type of service, as there are rev-gen business propositions that can emerge from the data.

 

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing

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Unilever finds startups can replace some agency tasks - Digiday

Unilever finds startups can replace some agency tasks - Digiday | The MarTech Digest | Scoop.it
Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.

The advertiser slashed its spend on agencies by 17 percent in the first half of 2017, while simultaneously making more moves to get closer to entrepreneurs. Over the last six months, it has launched co-working spaces in Singapore and Ireland where its marketers can sit beside up to 50 startups, with plans to erect more throughout the U.S., Europe and Asia. In these hubs, both Unilever’s marketers and startups work on live briefs, while the latter also have access to networking opportunities such as fireside chats and mentoring programs.

By cozying up to startups in these spaces, Unilever plans to give startups like user-generated-content platform Vidsy and influencer marketing technology Mavrck more of its marketing budget. Startups are already taking on more of tasks such as customer research, content production and social listening, which Unilever’s defunct agencies once handled, according to Aline Santos, evp of global marketing. It’s left some of Unilever’s traditional agencies in a precarious position at a time when Santos and her team are cutting half of the 3,000 agencies they use around the world and are making 30 percent fewer ads.
CYDigital/marteq.io's insight:

This is out-of-the-box thinking that rewards innovation and risk-taking.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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How Should You Implement Your Software? | G2 Crowd

How Should You Implement Your Software? | G2 Crowd | The MarTech Digest | Scoop.it
For the purpose of this blog, I decided to look at three different software categories on G2 Crowd’s website: applicant tracking system (ATS), social advertising and accounting software. These categories were selected completely at random. I will take a look at the price, return on investment (ROI), user adoption and go-live time with these software tools, comparing an in-house team versus third-party consultants and vendor services teams.

CYDigital/marteq.io's insight:

Issues with the comparison: outsourced, used when there is a lack of staff, does not have the same executive access as in-house. As a result, time is extended impact go-live and ROI.

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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How Do You Software: Value-Added Reseller or Implementation Services? | G2 Crowd

How Do You Software: Value-Added Reseller or Implementation Services? | G2 Crowd | The MarTech Digest | Scoop.it
Implementation service providers assist with software installation, setup, training and support, enabling businesses to get the most out of their software. Consultants work closely with the the business to understand their software needs; they then plan the implementation, set goals and train employees. Implementation services can be performed virtually or in person. Keep in mind that implementation service providers do not sell software, but rather they offer implementation, support and training services.

Choosing the right software is as important as choosing the right VAR, and many companies choose the software and VAR at the same time. Customers should consider purchasing software from a VAR if they need specific features within individual software products. VARs helps companies optimize their resources by adding value to software. Beyond offering software solutions, VARs often offer implementation services and support.
CYDigital/marteq.io's insight:

Look for a vendor who does both....like us.

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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IT consultants and the covert war for the CMO’s purse - Enterprise Innovation

IT consultants and the covert war for the CMO’s purse - Enterprise Innovation | The MarTech Digest | Scoop.it
IT consultants' growing appetite for marketing-based revenues comes as advertising agencies face tighter restrictions on pricing and margins. While they continue to tweak their numbers, IT consultancies are swooping on clients or cross selling their services to the marketing departments.

Another reason for the rise of IT consultancies is their ability to provide a holistic picture. CMOs are no longer running marketing campaigns and improving company brand equity. They need help to develop cross-functional strategies and augment the marketing funnel with strategic IT acquisitions.

Many IT consultancies are already employed to verify the CMO's choice of advertising agencies. Here they are operating at a strategic level, advising CMOs how to evaluate the agencies for executing their marketing visions. It does not take much for the same consultants to also highlight their marketing wing to the CMOs as another option.

Lastly, advertising agencies do not team up with other agencies, not when brand owners want to keep their plans and campaigns a secret. IT consultancies, however, play by a different rule book. By their very nature, many are teams of varied skill set. Where they lack, they are not afraid to work with other agencies. They share methodologies and frameworks to the broader market to become thought leaders and open new opportunity doors.
CYDigital/marteq.io's insight:

I'm starting to conclude that MarTech shouldn't be owned by Marketing.

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Struggling With MarTech? Rethink Your Agency Relationship - CMSwire

Struggling With MarTech? Rethink Your Agency Relationship - CMSwire | The MarTech Digest | Scoop.it
For large companies with large marketing budgets, top consulting firms such as Accenture and Deloitte now provide marketing technology services that range from strategy to implementation and management. These firms are smartly leveraging their IT expertise and experience to deliver a suite of complementary marketing services. 

With a stack framework in place, category/functional specialists and agencies can deliver exceptional value once you know what type of technology you need.  You can find experts in virtually every technology category. Agencies that are category/functional experts (e.g. SEO, Digital Advertising) will in many instances source and then deploy and manage technology on their client’s behalf. This is particularly helpful in resource- or expertise-constrained environments and virtually mandatory in a startup environment.
CYDigital/marteq.io's insight:

Plenty of room for mid-size consulting firms to provide stack 'n strategy.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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How to choose the best Salesforce consultant: 25 key questions - CIO.com

How to choose the best Salesforce consultant: 25 key questions - CIO.com | The MarTech Digest | Scoop.it
Uncover your assigned Salesforce team’s true capabilities

Dig deeper into your assigned team’s consulting experience

Get the real scoop on client references

Verify your consultant’s Salesforce focus and depth
CYDigital/marteq.io's insight:

These are the categories for the 25 questions. Please CT for the complete set. BTW: these questions apply to ANY consultant.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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How agencies are paving the way forward with marketing automation - Smart Insights

How agencies are paving the way forward with marketing automation - Smart Insights | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Worldwide and U.S. Digital Strategy and Agency Services Forecast, 2017–2021 - IDC

Worldwide and U.S. Digital Strategy and Agency Services Forecast, 2017–2021 - IDC | The MarTech Digest | Scoop.it
"In our most recent survey of digital enterprise leadership worldwide, the vast majority of executives say consulting partners are not just important but critical to digital transformation success. In addition, over 26% of digital executives say budgets for digital consulting and agency services partners will rise 10–25% in over the next 12–24 months, and an additional 12% say budgets will grow over 25%, and 9% expect to see growth of over 50%. As digitization alters the nature of business, competition, supply, and servicing operations, a growing number of organizations of all sizes and maturities will expand their use of digital strategy and agency services to create and/or maintain brand, product, and operational advantage. As more firms adopt digital strategies, executives should expect their relationships with professional services providers to embody a larger digital services capability." — Michael Versace, research director, Digital Strategy Consulting research

CYDigital/marteq.io's insight:

Amazing.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Google Says: Here's What To Look For In An SEO Firm - Forbes

Google Says: Here's What To Look For In An SEO Firm - Forbes | The MarTech Digest | Scoop.it
Step 3 – Ask for a technical and search audit
Search audit
In a search audit, the SEO evaluates the site and its rankings and documents its findings and recommendations, starting with a listing of any issues that are causing the site to not rank as highly as it should. This is followed by a prioritized list of recommendations to resolve the issues, with the actions that will provide the most “bang for your buck” listed first.

Technical audit
The technical audit is an evaluation of the nuts and bolts of your site. The SEO will review the site for internal linking issues, crawlability, URL parameters, consistent and sufficient server connectivity and response codes. Each issue will be explained and will include recommendations for fixes, cost and timelines.
CYDigital/marteq.io's insight:

More steps when you CT, but this one makes a ton of sense.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Consultancies are taking out ad agencies … and upending ad-tech and mar-tech - VentureBeat

Consultancies are taking out ad agencies … and upending ad-tech and mar-tech - VentureBeat | The MarTech Digest | Scoop.it
Pitches for sophisticated solutions that bolstered more than individual campaigns fell on deaf ears because agencies were incentivized to put on blinders and hit their metrics, arbitrary as they may be. Employees of ad agencies are also easily swayed by the influence of Google and Facebook despite the continued public fumbles with measurement and metrics. Agencies became convinced that the metrics Google and Facebook are known for were the only ambitions that mattered. That was the direct result of the sheer power of Facebook and Google’s charm offensives (read: expense account) against agency employees, and it worked

However, it’s hard to believe the employees of Accenture and their peers will be so moved by these same tactics. Consultancies are famous for seeing around the corner, and their advocacy for brands will likely have an entirely different flavor. They won’t be so driven by dogmatic thinking and the goalposts of “viewable”, etc. will likely change.

What does this mean for mar-tech and ad-tech platforms? We may see a reversal of fortunes. Those who succeeded in a world of ad agencies were built for a system of selling short-term gains. In an era dominated by the business outcomes and metrics-infused culture of consultancies, the ad-tech and mar-tech platforms that are likely to succeed are more likely to support a brand’s core business (developing lifetime customers and owning the relationship with them) than a short-term sales cycle (using up the budget).
CYDigital/marteq.io's insight:

Conclusion: Inevitable. And watch for the mid-tier consultancies to do the same.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Four Pros and Cons of Outsourcing Your Marketing - Marketing Profs

Four Pros and Cons of Outsourcing Your Marketing - Marketing Profs | The MarTech Digest | Scoop.it
Pros: Four Reasons to Outsource Your Marketing Efforts

1. Time

2. Expertise

3. Focus

4. Objectivity



Cons: Four Reasons Not to Outsource Your Marketing Efforts

1. Cost

2. Control

3. Risk of Finding the Wrong Firm

4. Lack of Passion
CYDigital/marteq.io's insight:

For my firm, you have no concerns with the listed Cons.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Report: Revenue declines for agency holding groups as marketers look elsewhere - MarketingDive

Report: Revenue declines for agency holding groups as marketers look elsewhere - MarketingDive | The MarTech Digest | Scoop.it
  • Pivotal Research analyst Brian Wieser reviewed the full-year 2016 results for WPP, Omnicom, Interpublic Publicis and Havas, then averaged the findings to treat the five largest agency conglomerates as an isolated group. In the process, Wieser learned that the group saw an average 3% organic revenue growth globally with just 1.5% growth in North America, according to a MediaPost report. 
  • ​Pivotal, in its analysis, points to the emergence of a new category of marketers who simply don't use agencies, but instead prefer to work directly with Google, Facebook and others, which Pivotal believes is the biggest factor in revenue not meeting expectations for agency conglomerates. This category includes small businesses, but larger brands are also looking for ways to bring in-house at least some tasks previously handled by agencies.
CYDigital/marteq.io's insight:

Will continue. Agencies need to make the change to services providers and systems integrators.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Know why you should hire marketing consultant for your business - MetroCreate

CYDigital/marteq.io's insight:

Forget everything you've read, what you know, what others tell you: just hire me.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Is the best marketing team in-house, independent or through an agency? - CIO.com

All three options exist and remain valid options because no option is strictly better than either of the others. It all depends on what your goals are, how your business operates, what you’re willing to spend, and how you’d prefer to interact. In many cases, striking a balance between multiple methods (such as having both in-house workers and freelancers) is the best approach, but you may find that one method stands out more than the others for your business.

CYDigital/marteq.io's insight:

Here's what you need: a MarTech Service Provider. Boom.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How MarTech Agencies Need to Deliver (via Forrester)

How MarTech Agencies Need to Deliver (via Forrester) | The MarTech Digest | Scoop.it
Companies that succeed in the post-digital era marry digital engagement, traditional marketing, data, and technology to create superior, customer-centric brand experiences. For marketers, this means staying ahead of changing consumer behavior and organizing your team to meet the needs of today’s empowered customer.

As marketers’ rise to this challenge, they look to lead agencies  to drive brand, creative, and experience strategy, along with campaign development across traditional and digital touchpoints. They also look for productive collaboration across diverse agency rosters and a commitment to attracting and retaining post-digital thinkers.  
CYDigital/marteq.io's insight:

Although pertaining to lead agencies, this applies to all MarTech agencies.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Here's How to Budget for Your Marketing Services Provider (via Technology Advice)

Here's How to Budget for Your Marketing Services Provider (via Technology Advice) | The MarTech Digest | Scoop.it
1. All Marketing and Advertising Projects are Custom
2. Capital Expense, or Operating Expense?
Every business will account for marketing services differently, but the ideal scenario is to build a strategic partnership with an agency and fold that cost into your operating budget.

3. The Superiority of the Benchmark Rate Model
Benchmark rate model: Based on current data about the average costs of marketing campaigns and projects.

4. Keep a Close Eye on ROI
5. Look for Guarantees, but Be Flexible
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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[REPORT] The Role of the Agency in Data Management - Econsultancy

[REPORT] The Role of the Agency  in Data Management - Econsultancy | The MarTech Digest | Scoop.it

For all the talk of media agencies facing the threat of extinction, they are still firmly in control of the majority of large marketing budgets and play an outsize role in how leading brands cope with a new digital world.

 

The Role of the Agency in Data Management looks at the hard realities and growing opportunities for agencies to move forward as trusted stewards of their clients' data.

  • Tech stack and DMP evaluation
  • Running the stack
  • Systems integrations
  • Building a data science practice
  • Running specialized trading desks
  • Owning the programmatic direct media investment model
CYDigital/marteq.io's insight:

Given the data-driven world, by definition agencies must play a role.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Marketers, Stop Looking to Agencies to Fix Long Term Problems with Short Term Solutions - Gartner

Marketers, Stop Looking to Agencies to Fix Long Term Problems with Short Term Solutions - Gartner | The MarTech Digest | Scoop.it
More often, marketers don’t really know what they want, which means they aren’t exactly positioned to give direction to an agency. Yet, they do give direction, often misdirection, which leads to misunderstanding and misaligned objectives and incentives.

There are 3 ways marketers are using agencies as short term solutions to long term problems:

  • Hiring agencies to be your “ear to the ground”. Agencies spend most of their time focusing externally, not internally, which gives them a unique perspective, particularly on emerging trends and techniques. 
  • Hiring agencies at the expense of internal talent development. 
  • Hiring agencies and paying your team to manage the agencies. 
CYDigital/marteq.io's insight:

Say Amen...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Three Ways Services Firms and Marketing Agencies Can Counteract Revenue Loss - Profs

Three Ways Services Firms and Marketing Agencies Can Counteract Revenue Loss - Profs | The MarTech Digest | Scoop.it
Services firms and marketing agencies can take these three steps to prevent revenue loss while preserving a service-driven culture:

  • Make it a daily habit. Employees must understand why correct, timely, and detailed data entry is important and how it can work to overcome even the simplest problems within firms. Research reveals that firms entering work hours at the end of the month suffer more revenue loss than those that do daily or weekly. 
  • Consider the Cloud. Businesses should consider managing time and data entry via a Cloud-based solution. With the ability to log data on the go, employees will do so more accurately, potentially saving hours worth of time.
  • Streamline processes. Once an agency has determined the best solution for its business needs, it needs to streamline all processes, including sending out daily, weekly, or monthly reminders to employees to ensure time sheets are complete, along with any project management and reporting tasks and expenses.
CYDigital/marteq.io's insight:

And this, ladies and gentlemen, is the main reason why marketing agencies are a evil necessity!!! Our focus is not on revenue loss, but on client solutions!! On an ongoing basis, find and recommend innovative and cost-reduction solutions, and offer the solutions on a flat fee basis.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Agency and Marketer Perspective on the Business of Advertising & Marketing - RSW/US

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing

CYDigital/marteq.io's insight:

Some interesting findings with which you are probably familiar.

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