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![]() Key Takeaways
CYDigital/marteq.io's insight:
The Forrester Wave: Digital Experience Service Providers, Q4 2017
For the big fish. The report is available for subscribers, however, you may want to look to one of the vendors for a free download.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
![]() Before deciding, ask yourself these questions to determine which option will knock out the other:
CYDigital/marteq.io's insight:
Cost/benefit analysis is the process.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
![]() In the newly released report: “The Forrester Wave™: Search Marketing Agencies, Q1 2016”, Catalyst received the top scores possible for paid search, market research, media, and reporting and analytics.
CYDigital/marteq.io's insight:
Free Forrester report compliments of Catalyst.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
![]() eMarketer: Are clients open to the idea of agencies providing them with analytics tools?
CYDigital/marteq.io's insight:
It really is a no brainer for an agency to deliver this type of service, as there are rev-gen business propositions that can emerge from the data.
Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing
![]() Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.
CYDigital/marteq.io's insight:
This is out-of-the-box thinking that rewards innovation and risk-taking.
marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing
![]() For the purpose of this blog, I decided to look at three different software categories on G2 Crowd’s website: applicant tracking system (ATS), social advertising and accounting software. These categories were selected completely at random. I will take a look at the price, return on investment (ROI), user adoption and go-live time with these software tools, comparing an in-house team versus third-party consultants and vendor services teams.
CYDigital/marteq.io's insight:
Issues with the comparison: outsourced, used when there is a lack of staff, does not have the same executive access as in-house. As a result, time is extended impact go-live and ROI.
marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing
![]() Implementation service providers assist with software installation, setup, training and support, enabling businesses to get the most out of their software. Consultants work closely with the the business to understand their software needs; they then plan the implementation, set goals and train employees. Implementation services can be performed virtually or in person. Keep in mind that implementation service providers do not sell software, but rather they offer implementation, support and training services.
CYDigital/marteq.io's insight:
Look for a vendor who does both....like us.
marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing
![]() IT consultants' growing appetite for marketing-based revenues comes as advertising agencies face tighter restrictions on pricing and margins. While they continue to tweak their numbers, IT consultancies are swooping on clients or cross selling their services to the marketing departments.
CYDigital/marteq.io's insight:
I'm starting to conclude that MarTech shouldn't be owned by Marketing.
marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing
![]() For large companies with large marketing budgets, top consulting firms such as Accenture and Deloitte now provide marketing technology services that range from strategy to implementation and management. These firms are smartly leveraging their IT expertise and experience to deliver a suite of complementary marketing services.
CYDigital/marteq.io's insight:
Plenty of room for mid-size consulting firms to provide stack 'n strategy.
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech
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From
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Uncover your assigned Salesforce team’s true capabilities
CYDigital/marteq.io's insight:
These are the categories for the 25 questions. Please CT for the complete set. BTW: these questions apply to ANY consultant.
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech
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CYDigital/marteq.io's insight:
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech
![]() "In our most recent survey of digital enterprise leadership worldwide, the vast majority of executives say consulting partners are not just important but critical to digital transformation success. In addition, over 26% of digital executives say budgets for digital consulting and agency services partners will rise 10–25% in over the next 12–24 months, and an additional 12% say budgets will grow over 25%, and 9% expect to see growth of over 50%. As digitization alters the nature of business, competition, supply, and servicing operations, a growing number of organizations of all sizes and maturities will expand their use of digital strategy and agency services to create and/or maintain brand, product, and operational advantage. As more firms adopt digital strategies, executives should expect their relationships with professional services providers to embody a larger digital services capability." — Michael Versace, research director, Digital Strategy Consulting research
CYDigital/marteq.io's insight:
Amazing.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers. #MarTech #DigitalMarketing
![]() Step 3 – Ask for a technical and search audit
CYDigital/marteq.io's insight:
More steps when you CT, but this one makes a ton of sense.
RYZZ: It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing
![]() Pitches for sophisticated solutions that bolstered more than individual campaigns fell on deaf ears because agencies were incentivized to put on blinders and hit their metrics, arbitrary as they may be. Employees of ad agencies are also easily swayed by the influence of Google and Facebook despite the continued public fumbles with measurement and metrics. Agencies became convinced that the metrics Google and Facebook are known for were the only ambitions that mattered. That was the direct result of the sheer power of Facebook and Google’s charm offensives (read: expense account) against agency employees, and it worked
CYDigital/marteq.io's insight:
Conclusion: Inevitable. And watch for the mid-tier consultancies to do the same.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers. #MarTech #DigitalMarketing
![]() Pros: Four Reasons to Outsource Your Marketing Efforts
CYDigital/marteq.io's insight:
For my firm, you have no concerns with the listed Cons.
If you enjoy reading The MarTech Digest, then PLEASE retweet this: https://ctt.ec/14RpG
#MarTech #DigitalMarketing
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CYDigital/marteq.io's insight:
Will continue. Agencies need to make the change to services providers and systems integrators.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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CYDigital/marteq.io's insight:
Forget everything you've read, what you know, what others tell you: just hire me.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
![]() All three options exist and remain valid options because no option is strictly better than either of the others. It all depends on what your goals are, how your business operates, what you’re willing to spend, and how you’d prefer to interact. In many cases, striking a balance between multiple methods (such as having both in-house workers and freelancers) is the best approach, but you may find that one method stands out more than the others for your business.
CYDigital/marteq.io's insight:
Here's what you need: a MarTech Service Provider. Boom.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
![]() Companies that succeed in the post-digital era marry digital engagement, traditional marketing, data, and technology to create superior, customer-centric brand experiences. For marketers, this means staying ahead of changing consumer behavior and organizing your team to meet the needs of today’s empowered customer.
CYDigital/marteq.io's insight:
Although pertaining to lead agencies, this applies to all MarTech agencies.
Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
![]() 1. All Marketing and Advertising Projects are Custom
CYDigital/marteq.io's insight:
marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here.
![]() For all the talk of media agencies facing the threat of extinction, they are still firmly in control of the majority of large marketing budgets and play an outsize role in how leading brands cope with a new digital world.
The Role of the Agency in Data Management looks at the hard realities and growing opportunities for agencies to move forward as trusted stewards of their clients' data.
CYDigital/marteq.io's insight:
Given the data-driven world, by definition agencies must play a role.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
![]() More often, marketers don’t really know what they want, which means they aren’t exactly positioned to give direction to an agency. Yet, they do give direction, often misdirection, which leads to misunderstanding and misaligned objectives and incentives.
CYDigital/marteq.io's insight:
![]() Services firms and marketing agencies can take these three steps to prevent revenue loss while preserving a service-driven culture:
CYDigital/marteq.io's insight:
And this, ladies and gentlemen, is the main reason why marketing agencies are a evil necessity!!! Our focus is not on revenue loss, but on client solutions!! On an ongoing basis, find and recommend innovative and cost-reduction solutions, and offer the solutions on a flat fee basis.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
![]() marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing
CYDigital/marteq.io's insight:
Some interesting findings with which you are probably familiar. |
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If anyone guarantees anything, then the project payment is automatically put into escrow.
Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy