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Better Content in Half the Time: Applying Scrum Principles to Content Marketing - Kapost

Better Content in Half the Time: Applying Scrum Principles to Content Marketing - Kapost | The MarTech Digest | Scoop.it
Scrum is only one Agile methodology, and I don’t want to suggest it’s the only way to run an Agile content team, but it does provide protection for content creators through its focus on timeboxed iterations (a.k.a. Sprints).

Each Sprint consists of the same five components:

  • The Backlog: Essentially a prioritized to-do list. It must be regularly maintained and the order of priority agreed on by stakeholders and content creators.
  • Sprint Planning/Kickoff: The team chooses what work to do in the next Sprint and, if needed, breaks the projects in the backlog into smaller tasks. Generally the longest meeting of the Sprint.
  • Daily Standup: The team meets for 15 minutes to discuss what they did yesterday, what they plan to do today, and if anything is holding them back (blockers to be resolved).
  • Sprint Review: A bragging session at the conclusion of a Sprint where the team demonstrates all their completed work to stakeholders and any other interested parties.
  • Retrospective: A discussion of the Scrum process, the team, and what improvements can be made for the next iteration. Only content creators attend this meeting.
CYDigital/marteq.io's insight:

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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5 Subtly Effective Marketing Strategies You Never Considered Before - Forbes

5 Subtly Effective Marketing Strategies You Never Considered Before - Forbes | The MarTech Digest | Scoop.it
The Minimalism Movement Wins

Nobody Reads, They Skim

It’s why video marketing has delivered such impressive returns and has grown so much in popularity.

Get To The Point Fast

A picture is worth a thousand words. A video could be worth 10,000 words. Everyone is looking for faster and faster ways of communicating a message. 

Get Others To Do The Work For You

Get others to spread your content and have your fans spread your brand message. Say something quickly and get to the point. 

Start With The Trailer

Take your story and then think about what that story would look like if you condensed it into a movie trailer. This is what you want to be actually promoting. Later on when you are successful people may want to hear the full story, but at this time you are better served by only revealing the important parts.
CYDigital/marteq.io's insight:

Think speed. No one has time anymore!

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

 

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Intelligent Content + Agile Approach: How This Combo Paid Off for My Team - CMI

Intelligent Content + Agile Approach: How This Combo Paid Off for My Team - CMI | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

CYDigital/marteq.io's insight:

This is an excellent approach! If content marketing management is your purview, this is a must read. Smart!

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3 Ways to Create an Agile Content Marketing Strategy in 2015 - Kapost

3 Ways to Create an Agile Content Marketing Strategy in 2015 - Kapost | The MarTech Digest | Scoop.it

Digest...


1. Establish Feedback Loops

Track what content works and what does not by establishing feedback loops between the content team and the marketing groups responsible for content distribution.

Without hard, quantitative feedback, the content team has no insight into how their work is performing.

 

2. Actually Use Your Persona and Buying Stage Research

Targeting specific prospects based on persona and buying stage is an oft-preached best practice, but it quickly falls by the wayside when marketers feel under water. Unfortunately, this negligence leads to irrelevant and valueless content. Instead of saving time, you’re wasting it on a final product that won’t get any traction.

 

3. Evolve Your Personas

Personas, though, are not a one-and-done project. You have to continually refine your understanding of the people you’re trying to reach and how they consume information, particularly as new channels and networks emerge.

 

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CYDigital/marteq.io's insight:

Personas are the gift that keeps on giving (should you continue to fine tune them). It's really the only true way to create content that is not focused on you and/or your offerings.

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Agile creative: the future of email? - Econsultancy

Agile creative: the future of email? - Econsultancy | The MarTech Digest | Scoop.it

Basic/ Excerpt...


Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email.

 

This agile creative allows the marketer to change pictures in an email depending on time of opening, location of opening (via IP address), weather in that particular area, or the device the email has been opened on.

 

Movable Ink is a company currently providing this technology as part of its email build and insights platform, a layer that sits on top of a company's email service provider.

 

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CYDigital/marteq.io's insight:

There are so many creative yet data-driven ways to deploy this type of content delivery. It's akin to having a live line of communication directly with the recipient at the time of opening. I would love to provide the user with the ability to send an email to a box, and have it respond with the latest content, aka live content on-demand.

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