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AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform - Customer Experience Matrix

AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform - Customer Experience Matrix | The MarTech Digest | Scoop.it
The new version uses a bouquet of colorfully-named big data technologies (Kafka, Parquet, Impala, Spark, Elastic Search, etc.) to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. It also runs on distributed processors that allow fast scaling to meet peak demands. That’s especially important to AgilOne since most of its clients are retailers whose business can spike sharply on days like Black Friday.

There are more connectors to data sources, a new interface to let users add custom fields and calculations for themselves, and workflow diagrams to manage data processing flows. Personalization has been enhanced and the system exposes message-related data elements including product recommendations and the last products browsed, purchased, and abandoned. AgilOne now supports Web, mobile, and social channels and offers more options for email delivery. A/b tests have been added while analytics and reporting have been enhanced.
CYDigital's insight:

One of the leaders in CDP. 

 

MarTech is the New Black. Get fashionable. Contact marketingIO to see how. #MarTech #DigitalMarketing

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AgilOne Launches New Customer Insights Application On Oracle Cloud Marketplace - Demand Gen Report

AgilOne Launches New Customer Insights Application On Oracle Cloud Marketplace - Demand Gen Report | The MarTech Digest | Scoop.it
AgilOne, a predictive marketing cloud, has announced the launch of its Customer Data and Engagement Hub for the Oracle Cloud Marketplace.

The Hub is designed to help marketers create a single customer profile, apply predictive intelligence to customer data and arrange omnichannel personalization delivered through Oracle Responsys, an email marketing and cross-channel orchestration solution from Oracle Marketing Cloud.
CYDigital's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Marketing Cloud contender AgilOne enables marketers to predict lifetime value across channels - VentureBeat

Marketing Cloud contender AgilOne enables marketers to predict lifetime value across channels - VentureBeat | The MarTech Digest | Scoop.it
AgilOne, a vendor competing with the likes of Salesforce, Adobe, and Oracle in the Marketing Cloud space, is announcing several new features. Most interesting of these is the capability to predict future customer lifetime value (LTV) across channels.

Predictive capabilities are getting hotter in both the B2B and B2C worlds, as vendors compete to meet the need for better personalization and targeting capabilities. However, many vendors rely on data from a single channel to accomplish this, whereas AgilOne uses data from across channels. AgilOne is able to make predictions based on a broader dataset that includes both on- and off-line data.

The company says this process of “supervised learning” starts with over 100 primary variables from across channels, including orders in the past 100 days, recent email open rate, click ratio, and average order value. Using statistical analysis, customers can then be segmented in many ways, including by predicted LTV (pLTV).


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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