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Allocadia Launches Marketing Performance Dashboards - Demand Gen Report

Allocadia Launches Marketing Performance Dashboards - Demand Gen Report | The MarTech Digest |
Allocadia’s Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget.

The company states that its MPM dashboards enable marketers and finance leaders to answer business questions such as:
  • Are the field marketing plans and budgets aligned with corporate goals?
  • Are we investing sufficiently in the right mix of programs and activities to achieve our stated business objectives?
  • What impact are my activities having on revenue, based on a range of attribution models?
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Allocadia Adds an Attribution Engine to Its MPM

To better enable CMOs, Marketing Operations, and all marketers on a team to make these important decisions, Allocadia has announced the addition of an attribution engine to its Marketing Performance Management (MPM) solution.

Unlike other attribution solutions, however, Allocadia's built-in attribution engine not only compares the performance of different activities but links this attribution data to investment inputs, enabling marketers to understand performance in terms of return on investment.

CMOs also get a more high-level, strategic view of performance because they can view attribution-based performance not only by campaign, but also by region, corporate objective, business unit or product line. They also benefit from a forward-looking forecasted view of marketing performance, because actual performance data is merged with planned performance.

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