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AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive

AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive | The MarTech Digest | Scoop.it
Salesforce and Amazon are both planning on entirely eliminating Oracle software from crucial business systems and replacing it "with open-source database software alternatives," reports The Information. Oracle Founder and CTO Larry Ellison's colorful remarks about the companies in the past is said to have impacted the move. 
Amazon already transitioned two internal databases that take care of its e-commerce operation to open-source NoSQL, reports Bloomberg. Salesforce is developing an internal database — code-named "Sayonara" — for its customer management and marketing automation software. Salesforce plans to end its reliance on Oracle by 2023. 
Oracle's database is currently considered the top in the world, according to The Information, but its reputation is overshadowed by price. There are now cheaper alternatives for customers. 
CYDigital/marteq.io's insight:

AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive

 

Read that second sentence again. Remarks have consequences.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Amazon and Google now lead two key martech categories as vertical competition heats up - Chief Marketing Technologist

Amazon and Google now lead two key martech categories as vertical competition heats up - Chief Marketing Technologist | The MarTech Digest | Scoop.it
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading …
CYDigital/marteq.io's insight:

Amazon and Google now lead two key martech categories as vertical competition heats up - Chief Marketing Technologist

 

Components to the backbone.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Yes, Watson, There IS an Alexa/Cortana Clique - Gartner

Yes, Watson, There IS an Alexa/Cortana Clique - Gartner | The MarTech Digest | Scoop.it
Today, two of the Voice personal assistant (VPA) giants got together and decided to cooperate on creating a big-time social party between their voice services. Alexa and Cortana are now BFFs (see Gartner analyst Werner Goertz’s take here).

They say good things come to those who wait, and I have been waiting on this since VPAs first appeared on the scene. Bezos and Nadella opened the door to a new round of capability by dropping the barriers between different voice domains and raising the stakes on creating what I call an “insight ecosystem” driven by voice interactions and accessing all kinds of data, tasks, and notifications.

You can see it coming – “Alexa, ask Cortana for the pictures of my last Hawaii trip!”, and they show up from your surface and end up on your echo show screen – Or, “Cortana, ask Alexa to put my mom’s flight info on my calendar”. It means we won’t have to depend on one provider knowing all the answers or handling all of my requests.
CYDigital/marteq.io's insight:

OK Google, now what?

 

Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing

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Amazon Carves out Larger Slice of the B2B Ecommerce Market - Which-50

Amazon Carves out Larger Slice of the B2B Ecommerce Market - Which-50 | The MarTech Digest | Scoop.it
Amazon’s business-to-business marketplace now has more than one million business customers and 85,000 sellers since launching in April of 2015.

Amazon Business has expanded its customer base across healthcare, education, government and commercial organisations. Its customers include Con Edison of NY, Gwinnett County Public Schools, Intermountain Healthcare, Johns Hopkins University, King County, Mayo Clinic, Siemens in the USA, and Stanford University, among others.
CYDigital/marteq.io's insight:

A giant that is not receiving much attention.

 

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Google's biggest threat? Amazon. - Forrester

Google's biggest threat? Amazon. - Forrester | The MarTech Digest | Scoop.it
Amazon search moves customers along the customer life cycle. Google has long dominated the discover stage of the the customer life cycle. But Amazon is playing an increasingly large role in how customers find products. 

Search marketers can apply most of their best practices in Google for Amazon search. Marketing efforts on Amazon should be put in the hands of your search marketing team because their skillsets will be easily transferable. 

Amazon will look to take over the advertising industry. There has been no shortage of media speculation on Amazon eyeing the ad industry as another segment of its business. Advertisers are not only able to promote their products in Amazon, but also advertise across the web.
CYDigital/marteq.io's insight:

No doubt. It's coming to B2B services as well.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently | The MarTech Digest | Scoop.it
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “Frightful Five“—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. And they’re bringing superior talent, vertical advantages, and astronomical budgets with them.

Look at it this way: the dynamic is already widespread on Google. Because of Google’s monopolistic control over the search engine space, SEO and martech tools are beholden to Google’s whims. Ultimately, Google controls the flow of data. If it wanted to cut off a company like Moz and build its own tool, it could. The push into martech has already begun. Amazon offers a marketing stack under the Alexa banner, while Amazon Web Services dominates cloud-computing. 

According to Brinker, there’s an even bigger disruptive force coming from tech giants: new client interfaces like Amazon’s Alexa, Google’s Google Home, VR and AR, and the Internet of Things (IoT).

Voice-enabled computing and other new client interface technologies could disrupt the entire customer journey. Rather than visit a homepage or a company Facebook page, potential customers could simply tell their Alexa devices to buy a product. Amazon becomes the only player in that experience, leaving martech vendors on the outside looking in. Eventually, marketers may have to use software provided by these major platforms just to survive.
CYDigital/marteq.io's insight:

"Alexa: get me more leads."

 

Check out the Alexa Marketing Stack product: http://try.alexa.com/marketing-stack

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Elena Vaccarossa's curator insight, March 4, 2017 12:12 PM

Hey marketers , this is an important source of reflexion. 

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AWS launches Amazon Lightsail, a DigitalOcean killer offering $5 virtual private servers - VentureBeat

AWS launches Amazon Lightsail, a DigitalOcean killer offering $5 virtual private servers - VentureBeat | The MarTech Digest | Scoop.it
At its annual re:Invent user conference in Las Vegas today, public cloud market leader Amazon Web Services (AWS) announced Amazon Lightsail, a new way for developers to quickly and easily get access to low-cost virtual private servers (VPS).

They don’t need to worry about provisioning storage, security groups, or identity and access management (IAM) when they want to just get a box to run a simple application. They can just use Amazon Lightsail now.

The thing is, for years companies like Linode and BlueHost have offered cheap VPS options. The startup DigitalOcean has risen to popularity because it made the VPS hip and a simpler alternative to AWS. Now AWS is directly going after the DigitalOcean style of cloud infrastructure — starting at $5, the Lightsail VPS prices are certainly competitive.
CYDigital/marteq.io's insight:

$5?

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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Amazon launches Amazon Business, sunsets AmazonSupply - VentureBeat

Amazon launches Amazon Business, sunsets AmazonSupply - VentureBeat | The MarTech Digest | Scoop.it
Today Amazon is announcing the launch of Amazon Business, a new marketplace strictly for businesses featuring hundreds of millions of products, bulk discounts, and free two-day shipping on orders worth more than $49.

The new site will replace AmazonSupply, Amazon’s current marketplace for industrial products and office supplies. Starting today, the company will begin transitioning businesses off the old site and onto Amazon Business.

AmazonSupply first launched in April 2012 with 500,000 products aimed at industrial contractors, sanitation workers, lab scientists, auto repairmen, and plumbers, among other labor-intensive jobs. Today, the site boasts 2.25 million products. Though AmazonSupply is geared towards business and contractors, anyone can order products on the site.


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital/marteq.io's insight:

As alluded to a few days ago...

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Sources: Amazon Plans ‘Prime For Business’, Folding AmazonSupply Into Big B2B Play - TechCrunch

Sources: Amazon Plans ‘Prime For Business’, Folding AmazonSupply Into Big B2B Play - TechCrunch | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital/marteq.io's insight:

It's an organized strategy rolling out by the behemoth; see Amazon for Business in India. The 800 lb. Gorilla woke up.

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