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A Progressive Web App Might Be Right for Your Brand - Google

A Progressive Web App Might Be Right for Your Brand - Google | The MarTech Digest | Scoop.it

"PWAs were introduced in 2015. Because they use less data than a regular mobile app, they first took off in emerging markets that suffer from poor internet connectivity.

 

Now they’re taking off around the world. Hundreds of global marketers use them to create more seamless mobile user experiences.

 

It’s not hard to see why leading brands would embrace PWAs. They realize the need to provide the best mobile experience for users―regardless of platform."

CYDigital's insight:

The best page for more information: https://developers.google.com/web/progressive-web-apps/

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Bots vs. Apps: Which One Is Best for Marketing? - Capterra

Bots vs. Apps: Which One Is Best for Marketing? - Capterra | The MarTech Digest | Scoop.it
Bots are computer programs that simulate conversations with humans, only with no direct human involvement. In other words, there is no “man behind the curtain.” Everything the bot needs to know to converse with a real human is built into its algorithm. This concept is also known as artificial intelligence, or AI.

Essentially, an app (short for application) is any program on a hand-held device. But as the line has blurred between computers and phones, and as almost every type of device has become portable, the term “app” has broadened to describe almost any software program.

Apps are already so entrenched that it would be shortsighted to eschew them as a reaction to the burgeoning chatbot movement, but it would also be foolish to exclude bots from future marketing plans. Rather, integrating chatbots into an existing mobile and web app strategy is the wisest path.
CYDigital's insight:

Think about this: Bots have apps as a backend, i.e., the bot is the UI to the app. So process this sequentially: first app, then wrap the app with the bot.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Appgyver’s Composer 2 Makes Building B2B Apps Easy - TechCrunch

Appgyver’s Composer 2 Makes Building B2B Apps Easy - TechCrunch | The MarTech Digest | Scoop.it
Composer 2 still allows anybody to quickly build a mobile app for consumers, but the real focus now is on making it easy for anybody in an enterprise (or even a small business) to build internal line-of-business apps without having to touch any code. Like so many startups before it, AppGyver also found that selling to developers is hard, but its solution clearly fills the needs of the enterprise.

As an enterprise tool, Composer 2 natively integrates with standard business databases and data sources ranging from Oracle databases to Salesforce. It also integrates with a number of enterprise authentication protocols. Once users have wired up their data sources, they then build the basic interface and then use an IFTTT-like tool to create the rules that govern the app.


Appgyver will transition Composer 1 users to the new version. The company will offer a free plan for Composer 2 that will allow developers to get started with the service, but this free version only comes with one demo user account. Once you bring “real” users on board, you’ll have to pay. Prices start at $9/month per user. AppGyver plans to offer custom plans for big enterprises, too.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

If you've been thinking about it but haven't gotten around to it, here's your chance.

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How to Get from 0 to 10,000 Customers with B2B App Marketplaces - Auth0

How to Get from 0 to 10,000 Customers with B2B App Marketplaces - Auth0 | The MarTech Digest | Scoop.it
When you think B2B SaaS customer acquisition, you often think content marketing, advertising or direct sales. But it turns out that one of the cheapest, most powerful forms of customer acquisition are B2B app marketplaces.

We’re all familiar with the Apple App Store and Google Play for consumer apps, but barely anyone seems to know about B2B app marketplaces like Chrome Web Store, Salesforce AppExchange, and Google Apps Marketplace.

Like on the consumer side, powerful platforms have emerged on the B2B side that give app developers access to millions of potential customers. That means the potential for massive, scalable growth where you’re getting customers nearly for free.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

A fascinating and superb review of the different marketplaces. If you're thinking about this, click through.

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Salesforce brings customer journey mapping to apps - FierceCMO

Salesforce brings customer journey mapping to apps - FierceCMO | The MarTech Digest | Scoop.it

Digest...


Salesforce ExactTarget Marketing Cloud launched Journey Builder in July to help marketers create a complete customer experience across Web, social and mobile channels.

 

Journey Builder for Apps extends this capability by enabling marketers to deliver automated custom content and messaging—including emails, targeted ads, push notification and SMS—via apps. The sending of content can be triggered by data like, for example, a customer's physical location or app usage.

 

Salesforce said the tool lets marketers create specialized customer Journey Maps, which can send personalized information to customers based on actions they take in apps, on websites or through other digital interaction with a brand. Companies can set up wait times and custom triggers to leverage real-time data across sales, marketing, service and communities. Pre-built journeys templates can also assist marketers in on-boarding new app users by creating good first experiences.

 

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CYDigital's insight:

It's the ExactTarget part of the SFDC Marketing Cloud. App Marketing is so specific that it makes sense to build a solution around this vertical.

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How Benchmark Reports Doubled Lead MD’s Pipeline - Radius

How Benchmark Reports Doubled Lead MD’s Pipeline - Radius | The MarTech Digest | Scoop.it

Digest...


Before LeadMD launched their benchmarks program, they identified the motivations of their customers, as well as the pain points. To benchmark a prospect’s CRM, LeadMD has developed a set of questions around marketing automation use and performance. After prospects have answered all the questions and filled out a simple form, LeadMD produces a benchmark report that compares a company’s performance to the performance that other companies report.

 

After just two months of offering marketing benchmarks to prospects, the LeadMD sales pipeline doubled, and the company closed a quarter of its forecasted revenue.

 

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CYDigital's insight:

The power of free apps.

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