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[FREE] Forrester's Marketing Resource Management Vendor Landscape - Aprimo

[FREE] Forrester's Marketing Resource Management Vendor Landscape - Aprimo | The MarTech Digest | Scoop.it
Independent research firm recognizes Aprimo for its Marketing Resource Management offering.
CYDigital/marteq.io's insight:

Quick reg form and it's yours, compliments of Aprimo.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Aprimo Launches Its Digital Asset Management in the Cloud - destinationCRM

Aprimo Launches Its Digital Asset Management in the Cloud - destinationCRM | The MarTech Digest | Scoop.it
Aprimo, provider of a marketing operations platform, today released the software-as-a-service (SaaS) version of its digital asset management (DAM) offering, with the goal of helping marketers achieve quicker deployment times, boosted innovation capabilities, and the ability to scale their businesses at a reasonable cost.

Aprimo’s DAM solution—inherited in its March acquisition of ADAM Software—is dedicated to helping marketers create, manage, and deliver consistent and compelling content, including images, documents, and videos, to their customers across a number of digital brand touchpoints.
CYDigital/marteq.io's insight:

'bout time.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Customer Experience Matrix: Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

This makes a lot of sense to me. Marketing operations was Aprimo’s original product and greatest competitive strength. It’s about as unsexy a business as you can imagine, and one that has mostly been merged into larger marketing suites by vendors like SAS, IBM, Adobe, SAP, Oracle, and Infor.  It has also been strangely divided between enterprise systems, like Aprimo’s, and specialists in distributed marketing (basically sharing assets with branch offices and channel partners such as distributors, agents, franchisees, etc.) such as Zift Solutions, BrandMuscle and Sproutloud. Revenew competes in the latter arena, so it’s a nice complement to Aprimo’s marketing operations features. In a conversation yesterday, Marlin and Aprimo management told me they hope that an offering that combines enterprise and distributed marketing operations management will be appealing to companies that now do them with separate systems.
CYDigital/marteq.io's insight:

A Lazarus, but alas too late. We'll see.

 

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