Are Marketing or Public Relations Industry Associations Worth It? - Top Rank Blog | The MarTech Digest |
When deciding whether an association membership is worth your time, I think there are a few fundamental considerations:

1. What do you hope to achieve personally? For your company?

2. What value does the association currently create for members? What could be improved?

3. What opportunities are there to contribute and be involved?

4. Are you already connected to members or leadership?

5. How is the association structured and who are the real players?

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